Lunch and Learn: Video marketing techniques to boost your bottom line

In an increasingly digital world, business owners like us face the daunting task of building and maintaining our online presence. The struggle to grow an audience, gain sales, and be recognised as an expert in your niche can often lead to frustration and confusion.As a seasoned digital marketer and professional video creator, I totally get it.I’m an award-winning UK Broadcast TV professional and digital marketer with over 25 years of experience in the industry. I’ve also been the co-producer and director of photography for numerous chart-topping concert films, working with renowned artists in iconic venues like Wembley Arena and the Royal Albert Hall. Alongside my TV career, I also ran a six-figure photography business for a decade.Enough of the humble brags, though. I really believe in the transformative power of small businesses and its potential to positively impact the world.I believe that as business owners, we should share our insights, experience, knowledge, and skills with the world. To serve our audiences and empower them. I see video as a powerful and transformative tool that possesses unique powers to connect, build trust, and foster deep relationships with potential customers. Video has the power to educate, entertain, move, and inspire – and as business owners, the technology and software now exist for us each to effectively become our own TV channels. And that’s exciting.My mission is to help business owners who are driven by more than just profit. I’d love to empower you to connect and build relationships with new online audiences, so your business can grow, helping individuals and the communities within which you work. By harnessing the power of video, as business owners we can build our reach, create communities around our businesses, be regarded as experts in what we do, and build the businesses and have the impact we’ve always dreamed of. I’d love to help you on your video journey.