Discover the main features and benefits of Pinterest, and whether it is the right social media network for your business.

Should Pinterest be part of your social media strategy?

Webinar

Often overlooked or underestimated, Pinterest can be a valuable resource for businesses, as people search for ideas, inspiration and plan key life events on the platform.

 helps you understand the main features and benefits of Pinterest, and crucially, whether it is the right social media network for your business.

During this session, Katherine also covers how to use Pinterest to market your business and some of the sectors that typically perform well on the platform.

Katherine is the founder of the multi-award-winning, international social media agency, Oh So Social, which provides comprehensive social media management, training and mentoring services. She is one of just eight Facebook Blueprint Lead Trainers in Europe and one of 24 Facebook and Instagram accredited #SheMeansBusiness mentors in the UK.

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Lunch and Learn: Should Pinterest be part of your social media strategy?

I&apos;m a marketing and events expert with 17 years of experience and the founder of Kim Does Marketing, a consultancy for small businesses and startups. Previously, I led marketing for fast-growing brands such as the global magazine Monocle, startups in the programmatic and medtech spaces, and many more. I&apos;m also a public speaker, university lecturer and mentor for new entrepreneurs.

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Prior to HubSpot, I worked at Enterprise Ireland where I both advised and secured investment for Irish tech startups and SMBs.

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I’m a social media expert specializing in organic content strategy for startups and SMEs looking to grow their presence, connect with their audience, and build lasting brand value. With a strong understanding of digital trends and platform-specific nuances, I help emerging brands craft a clear voice and visual identity that stands out—without relying on paid ads.
From defining a content strategy to executing on creative production and influencer partnerships, I offer an end-to-end approach that blends strategy with storytelling. Whether it’s launching a new product, building a loyal online community, or simply staying consistent across platforms, I develop tailored social media roadmaps aligned with your goals and capacity.
My core focus is organic growth—through scroll-stopping content, smart use of trends, and authentic influencer collaborations.
If you’re a startup or small business ready to build a social presence that actually works, I’d love to help you make it happen.
I’m a social media expert specializing in organic content strategy for startups and SMEs looking to grow their presence, connect with their audience, and build lasting brand value. With a strong understanding of digital trends and platform-specific nuances, I

Social Media manager

Social media strategy

Personalised strategy development, content recommendations, audience analysis and actionable insights. 
&nbsp;

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ensuring they have the right processes, positioning, and strategies in place to thrive.
I’m the founder and CEO of Sophera Marketing, (www.sopheramarketing.co.uk) where I work with businesses in a hands-on, practical way to drive real results. My expertise spans across industries, with a strong focus on payments, employee benefits, and financial education.
Beyond consulting, I teach marketing at The Cambridge School of Marketing and am a seasoned board advisor to SMEs.&nbsp;
<h3>My Approach</h3>
I believe in marketing that delivers real impact, not just vanity metrics. Too often, businesses chase brand awareness without a clear path to profitability. My approach is different: I focus on practical, measurable strategies that drive revenue, customer retention, and market positioning. I help businesses:
<ul>
<li>Clarify their positioning – ensuring they stand out in a crowded marketplace.</li>
<li>Develop strategic marketing plans – aligning marketing with business objectives.</li>
<li>Implement effective campaigns – balancing digital, content, and traditional marketing.</li>
<li>Refine pricing and product strategy – ensuring the offer matches market demand.</li>
<li>Build internal marketing capability – so they’re not reliant on external consultants forever.</li>
</ul>
I want my clients to succeed long-term, which is why my goal is to make myself redundant within two years. I help businesses grow up, setting up proper processes, structures, and teams so they can continue scaling without constant external support.
<h3>Why People Hire Me</h3>
Hiring me means getting an expert who is strategic but also hands-on. I don’t just advise; I implement. My clients appreciate my ability to cut through complexity and focus on what truly moves the needle. Here’s why businesses choose to work with me:
<ol>
<li>Deep Marketing Expertise – With two decades of experience, I’ve seen what works and what doesn’t across multiple industries.</li>
<li>Clear, No-Nonsense Communication – I avoid jargon and corporate fluff, focusing on clear, actionable insights.</li>
<li>Results-Driven Approach – I ensure marketing efforts align with commercial goals, delivering tangible ROI.</li>
<li>Cross-Industry Knowledge – From fintech and payments to employee benefits and beyond, I bring broad expertise to the table.</li>
<li>Proven Leadership – As a fractional CMO and board advisor, I help companies professionalise their marketing and build high-performing teams.</li>
<li>Ethical and Transparent – I believe in honest advice, fair pricing, and delivering real value to clients.</li>
</ol>
<h3>Key Projects and Achievements</h3>
<ul>
<li>Rebranding Suresite to Attenda – Leading the transformation of a well-established payments business to serve the fuel, unattended, and franchise sectors.</li>
<li>Building Money Guided – Launching an AI-driven financial education platform that’s now a partner of Benefex and Ben, making financial wellbeing more accessible.</li>
<li>Driving Growth for SMEs – Helping small and medium-sized businesses establish their marketing foundations, grow revenue, and scale efficiently.</li>
<li>High-Impact Thought Leadership – Regularly publishing articles on LinkedIn and in the trade press about AI in HR, financial wellbeing, and the role of marketing in business growth.</li>
</ul>
<h3>Who I Work With</h3>
I work best with businesses that are in the ‘grow up’ stage—those that have found product-market fit but now need structured, strategic marketing to scale. My clients range from fintech startups to established businesses looking to refine their positioning and approach. Whether it’s a short-term project or a longer-term engagement, I help companies professionalise their marketing without the overhead of a full-time CMO.
<h3>How We Can Work Together</h3>
If you’re looking for a marketing expert who will bring clarity, structure, and results, I’d love to chat. Whether you need a fractional CMO, a strategic consultant, or a short-term project lead, I can help you get your marketing right—so your business grows profitably and sustainably.
Let’s make marketing work for you. Get in touch to explore how we can collaborate.

Fractional CMO

Richard Levy

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ens

Should Pinterest be part of your social media strategy?

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