Learn best practices for improving UX and how to design websites that resonate with users at every stage of their journey.

How to improve your website UX for better engagement

Webinar

Discover how understanding the customer journey is essential for creating a website that drives business success.

 covers key stages of the customer journey, from awareness to decision-making, and how to design a website that aligns with these stages. Learn how to enhance user experience, increase engagement and optimise conversion rates by incorporating customer-centric strategies into website development.

Vandita is the owner of Articulate Digital Business, a company dedicated to helping businesses build a strong online presence through effective digital marketing strategies and web development.

Her expertise in optimising customer journeys and enhancing user experiences has made her a trusted name in the digital business world. Vandita is committed to helping brands grow and thrive in the ever-evolving digital landscape.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

 to get everything you need to start and grow your small business, in one place.

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Lunch and Learn How to improve your website UX for better engagement

Lunch and Learn: How to improve your website UX for better engagement

Learn how to design websites that resonate with users at every stage of their journey.

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance content creator and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s Local Leader for Bristol.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

Entrepreneur Tom Adeyoola to head up Innovate UK

Tech entrepreneur Tom Adeyoola has been announced as the government's preferred new executive chair of Innovate UK.

I'm the founder of The Digital Index, a data focused consultancy offering small business data support. As a data and insights analyst with 7+ years experience I have seen that small busines are sitting on huge potential with their data and I want to help with easy, simple data analysis so small business can make the best business decisions.
Because every small business has the potential to make smart data-driven decisions that ensure you save money, exceed goals and save time.
I have strong expertise in data collection, analysis, visualisation and insights, spanning across all sectors. I can help businesses at any stage, from those starting out that have no idea where to begin with data, to those who already have their data pot, but aren't quite sure what to do with it.

Director and Data Analyst

Data analysis for small business

This group is for those wanting to become a more data-driven business, or those already utilising their data for decisions.

I TRANSFORM <a href=&apos;www.womenindigitalbusiness.com&apos; target=&apos;_self&apos;>WOMEN-OWNED BUSINESSES</a> TO APPLY DIGITAL TECHNOLOGY AND INNOVATION TO GROW THEIR BUSINESS TO 7 FIGURES &amp; BEYOND

I’m a wife, a proud mother of 3 children and I’ve been a serial entrepreneur for over 20 years. To be honest, I fell into where I am today by accident. I started with an online multi-culture bookstore that went bankrupt. It was horrible, but I tried again and started a cleaning business which was successful, but it was through this that I realised that I still wasn’t content with just making money. I needed a purpose to go with my success. I then got into corporate training working with big brands such as Google, BT, Godiva Chocolatier and Government Agencies to mention a few. This suited my new lifestyle of having children and my love for talking, however, I soon realised my passion was business.

I loved being an entrepreneur. So, I went to China and designed my own range of candles and then learned how to sell online. That’s what took me everywhere from reading books, taking courses and attending summits worldwide. All that education brought me into creating my own digital marketing training that was tried and tested on my own business and businesses that I had worked with through coaching and training.

As a result, NN Inspirational Candles lit up the way into my teaching Women how to set up digitally and sell online to intentionally make 6 to 7 figures using a strategic system that works!

ONLINE SELLING OR CHANGING YOUR BUSINESS MODEL FOR THE DIGITAL AGE IS NOT HARD WHEN YOU KNOW-HOW!

LACK OF CONFIDENCE, CAPITAL AND RESOURCES ENDS NOW!
IT’S TIME TO REJECT YOUR FEAR OF FAILURE AND START YOUR ONLINE DIGITAL BUSINESS STORY WITH ME <a href=&apos;www.womenindigitalbusiness.com&apos; target=&apos;_self&apos;>TODAY!</a>

SHEO

The Academy

We know navigating the digital business world as a Black woman can be overwhelming. Yet, you have big dreams of excelling in a competitive field like online business. 
That’s why The Academy provides the training, resources, and expert guidance you need to build, grow, and scale a profitable digital business. 
Through structured learning and mentorship, you will gain:
<ul>
	<li>Essential digital marketing and business growth strategies</li>
	<li>Step-by-step guidance on monetising your exp

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ensuring they have the right processes, positioning, and strategies in place to thrive.
I’m the founder and CEO of Sophera Marketing, (www.sopheramarketing.co.uk) where I work with businesses in a hands-on, practical way to drive real results. My expertise spans across industries, with a strong focus on payments, employee benefits, and financial education.
Beyond consulting, I teach marketing at The Cambridge School of Marketing and am a seasoned board advisor to SMEs.&nbsp;
<h3>My Approach</h3>
I believe in marketing that delivers real impact, not just vanity metrics. Too often, businesses chase brand awareness without a clear path to profitability. My approach is different: I focus on practical, measurable strategies that drive revenue, customer retention, and market positioning. I help businesses:
<ul>
<li>Clarify their positioning – ensuring they stand out in a crowded marketplace.</li>
<li>Develop strategic marketing plans – aligning marketing with business objectives.</li>
<li>Implement effective campaigns – balancing digital, content, and traditional marketing.</li>
<li>Refine pricing and product strategy – ensuring the offer matches market demand.</li>
<li>Build internal marketing capability – so they’re not reliant on external consultants forever.</li>
</ul>
I want my clients to succeed long-term, which is why my goal is to make myself redundant within two years. I help businesses grow up, setting up proper processes, structures, and teams so they can continue scaling without constant external support.
<h3>Why People Hire Me</h3>
Hiring me means getting an expert who is strategic but also hands-on. I don’t just advise; I implement. My clients appreciate my ability to cut through complexity and focus on what truly moves the needle. Here’s why businesses choose to work with me:
<ol>
<li>Deep Marketing Expertise – With two decades of experience, I’ve seen what works and what doesn’t across multiple industries.</li>
<li>Clear, No-Nonsense Communication – I avoid jargon and corporate fluff, focusing on clear, actionable insights.</li>
<li>Results-Driven Approach – I ensure marketing efforts align with commercial goals, delivering tangible ROI.</li>
<li>Cross-Industry Knowledge – From fintech and payments to employee benefits and beyond, I bring broad expertise to the table.</li>
<li>Proven Leadership – As a fractional CMO and board advisor, I help companies professionalise their marketing and build high-performing teams.</li>
<li>Ethical and Transparent – I believe in honest advice, fair pricing, and delivering real value to clients.</li>
</ol>
<h3>Key Projects and Achievements</h3>
<ul>
<li>Rebranding Suresite to Attenda – Leading the transformation of a well-established payments business to serve the fuel, unattended, and franchise sectors.</li>
<li>Building Money Guided – Launching an AI-driven financial education platform that’s now a partner of Benefex and Ben, making financial wellbeing more accessible.</li>
<li>Driving Growth for SMEs – Helping small and medium-sized businesses establish their marketing foundations, grow revenue, and scale efficiently.</li>
<li>High-Impact Thought Leadership – Regularly publishing articles on LinkedIn and in the trade press about AI in HR, financial wellbeing, and the role of marketing in business growth.</li>
</ul>
<h3>Who I Work With</h3>
I work best with businesses that are in the ‘grow up’ stage—those that have found product-market fit but now need structured, strategic marketing to scale. My clients range from fintech startups to established businesses looking to refine their positioning and approach. Whether it’s a short-term project or a longer-term engagement, I help companies professionalise their marketing without the overhead of a full-time CMO.
<h3>How We Can Work Together</h3>
If you’re looking for a marketing expert who will bring clarity, structure, and results, I’d love to chat. Whether you need a fractional CMO, a strategic consultant, or a short-term project lead, I can help you get your marketing right—so your business grows profitably and sustainably.
Let’s make marketing work for you. Get in touch to explore how we can collaborate.

Fractional CMO

Richard Levy

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ens

How to improve your website UX for better engagement

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