How to improve your website UX for better engagement

Discover how understanding the customer journey is essential for creating a website that drives business success.

In this webinar, Vandita Agarwal covers key stages of the customer journey, from awareness to decision-making, and how to design a website that aligns with these stages. Learn how to enhance user experience, increase engagement and optimise conversion rates by incorporating customer-centric strategies into website development.

Topics covered in this session

• Optimising website design for customer needs: Learn how to design websites that resonate with users at every stage of their journey

• Enhancing user experience (UX) for better engagement: Discover best practices for improving UX, which leads to longer site visits, higher interaction rates and increased customer satisfaction

• Driving conversions with customer-centric strategies: Understand how to create effective calls to action, personalised content and intuitive navigation to turn website visitors into paying customers

About the speaker

Vandita is the owner of Articulate Digital Business, a company dedicated to helping businesses build a strong online presence through effective digital marketing strategies and web development.

Her expertise in optimising customer journeys and enhancing user experiences has made her a trusted name in the digital business world. Vandita is committed to helping brands grow and thrive in the ever-evolving digital landscape.

Relevant resources

• Unlocking the secrets of great UX and UI

• Website building checklist: What small business owners need to consider

• How to create a highly effective landing page

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