Lunch and Learn: Improve your marketing performance with brand storytelling

Danny Matthews
Danny MatthewsDanny Matthews

Posted: Wed 27th Sep 2023

Last year in the UK, a new business started every second – this means every market is really crowded. But in every industry, area, or special interest, there's always one brand that truly stands out with its unique identity and how it promotes itself.

In this Lunch and Learn, Danny Matthews shares a proven brand storytelling framework and how you can apply it to your marketing, social media, and website to get more people interested and help your business grow.

Danny is a branding expert with a big vision to solve the world's biggest problems with creative design and brand strategy. Among his accolades, he has been featured in the Huffington Post, BBC Radio, and the FSB’s First Voice and has shared a stage with Facebook and Google.

Key takeaways from this session:

  • Discover the biggest mistake businesses make in their marketing

  • Find out the secret to brand storytelling

  • Learn the ONE thing you can do today to instantly improve your marketing

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Danny Matthews
Danny MatthewsDanny Matthews
Danny Matthews describes himself as a venture builder. He believes that the best way to be the change we want to see in the world, is to create it through meaningful ventures. Short Story Ventures is a Brand-First Venture Builder. Using their capital, creativity and connections they can turn an idea into a business and a business into a force for good. This happens through BrandSprints, the rapid brand creation process and Founder Institute, the worlds largest pre-seed startup accelerator. Since 2017 over 300 businesses have built their brand and grown their business with Brand Confidence®. He lives in the Cotswolds, UK with his wife and two boys.

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