How to stop underselling yourself

Ever find yourself fumbling when someone asks: “So, what do you do?” Or giving a vague answer like: “I work in marketing” or “I’m a coach” and instantly regretting it?

In this Lunch and Learn, Lauren Mucklow, strategic growth consultant, business coach and founder of What She Said, helps service-based business owners stop underselling their expertise and start communicating their value with clarity and confidence.

In this session, Lauren shares a simple framework, relatable examples and practical tools to help you define and articulate your unique offering, without any dry marketing jargon or complicated theory.

Topics covered in this session

• How to create a clear, confident positioning statement for your business

• The common pitfalls that make your message forgettable and how to avoid them

• Why getting specific helps you win better-fit clients and charge what you’re worth

About the speaker

Lauren is a business growth coach and strategist with a passion and natural flair for ideation, pitching and problem-solving.

A former brand experience agency MD, she now helps early-stage businesses lay solid strategic foundations from clarifying purpose and positioning to building plans that unlock growth.

She's also the founder of What She Said, a growth hub for female micro business owners focused on blending practical growth tools, coaching and community-led support.

Lauren also mentors through events, industry initiatives, Elevate and the Help to Grow: Management Course, bringing her straight-talking, action-focused approach to developing future leaders.

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