Lunch and Learn: How to do a competitor analysis

Clare Lucas
Clare LucasClare Lucas - Helping Get Your Ducks In A Row 🦆

Posted: Fri 22nd Mar 2024

In this Lunch and Learn, Clare Lucas takes you on a whistle-stop tour through the world of competitor analysis. She shares a step-by-step guide on how to carry out an analysis and strategies you can use to drive your business's growth.

Motivated by the opportunity the pandemic presented for increasing demand for virtual assistance, Clare embraced entrepreneurship.

Drawing on her expertise in project management, process analysis, business and event management, Clare set up UK Ducks In A Row, an outsourcing agency that ensures clients receive exceptional customer service and support tailored to their unique needs.

Key takeaways from this session:

  • Why competitor analysis is invaluable and the edge you need for strategic growth

  • From market positioning to product differentiation, gain the insights needed to thrive

  • Find out how to use the findings from competitor analysis to make positive changes to your business

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.


Watch previous Lunch and Learns from our library of webinars

Clare Lucas
Clare LucasClare Lucas - Helping Get Your Ducks In A Row 🦆
I’m Clare, the founder and director of UK Ducks In A Row Ltd. Before I launched my virtual assistance business during the global pandemic I knew that there were opportunities in the virtual world. However, I totally underestimated just how much demand there would be for these types of services. In 2020 I set up Clare Lucas Real Business Solutions, offering virtual assistance to business owners. Within a year I was working at full capacity and quickly realised that I needed to grow a team. So I did. I’ve grown a team of amazingly talented individuals whose skill sets complement mine. Clare Lucas Real Business Solutions morphed into much more than a traditional virtual assistance business that many think of as, well, admin. I’ve been able to utilise my project, business, and event management skills and now run a monthly membership for start ups. We now don’t work solely with businesses. We work with businesses, charities, CIC’s and film productions. The business organically evolved and after strategy and planning sessions UK Ducks In A Row was born. Why Ducks In A Row? Because we help you get your ducks in a row no matter what organisation you work for. We help get processes, procedures, and admin streamlined. We get your ducks in a row to make planning, projects, and events run smoothly. My business has been through a period of rapid growth which is why I and the team are so well-equipped to assist and support businesses with their growth. It's this reason that The Productivity Club was born. We are outsourcing specialists for all of your projects, events, business, and administration needs. We call upon excellent partners in our network for service areas we don’t offer in-house. If you are looking for a videographer, photographer, digital expert, outsourced HR specialist, business finance, or something else, we’ve got you covered. We make outsourcing easy.

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.