How to design products consumers come back for

Learn how to create food and drink products that keep customers coming back for more, not just because of your branding, but because they genuinely crave your products.

In this session, Manon Galizzi shows you practical, founder-friendly ways to find your product's "secret sauce" and test what actually makes people want to buy again and again.

Topics covered in this session

• The most powerful retention tool in food and drink

• How to identify and refine your brand's "signature experience"

• Balancing familiarity and novelty to encourage repeat purchases

• Small-scale sensory testing methods any founder can use

About the speaker

Manon is a food and beverage (F&B) development consultant and she helps F&B businesses develop or improve products that are good for people and the planet, using clean-label, wholesome ingredients.

She takes the worry out of the complex product development process, saving them valuable time and resources.

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