How to connect with your target audience
Posted: Tue 10th Jun 2025
When your message isn’t clear, your marketing doesn’t work.
In this Lunch and Learn, led by Alex Kakavelakis, discover strategies on how to connect with your target audience and cut through the noise.
Learn how storytelling still slices through the clutter, the importance of sharpening your message and how to make AI your trusted assistant instead of the boss.
Topics covered in this session
How story still wins: Narratives beat algorithms every time. Discover how to weave story into your marketing, branding and sales with the StoryBrand Framework
Putting AI in its place: Stop letting tools run you. Learn simple ways to use AI to streamline your reach, sharpen your message and free up brainpower for big ideas
About the speaker
Alex helps founders and teams find the words that make people listen. As a certified StoryBrand guide and 'unreasonable hospitality coach', Alex helps you clarify your message, focus your marketing budget and build a strategy that turns customers into loyal fans, through workshops, masterminds or FCMO services.
Relevant resources
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