Lunch and Learn: Why and how to understand your ideal customer

Amy Atkinson
Amy AtkinsonThe Crowd Converters Limited

Posted: Mon 24th Jun 2024

In this Lunch and Learn, Amy Atkinson guides you through how to truly understand your ideal client. She shares proven strategies for researching and defining your ideal customer avatar (ICA) and explains the importance of targeting a single customer type for effective marketing.

Your ICA is the person who needs your service, wants it and is willing to pay your prices. This single type of person is who you will focus on when creating any aspect of your digital and social media marketing.

You might think you have various types of customers but to succeed on social media, you need to target just one. There are plenty of people who will love what you do, so don't worry about narrowing your niche too much. You won't.

This is where many business owners get stuck. If you gain and lose followers weekly, you aren't clear on your ideal client. If you have a low reach, you aren't clear on your ideal client. If you don't make sales from social media despite posting consistently, you aren't clear on your ideal client.

Amy started Femtrepreneur in 2016 and has worked with many FTSE 100 companies to improve their profits, sales and customer base sizes. She wants to now help the people whose businesses pay the bills and put food on the table.

Key takeaways from this session:

  • Discover how to fully understand your ideal customer

  • Find out why it's important to know your ideal customer

  • Gain access to a free workbook to help you identify your ideal customer

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Amy Atkinson
Amy AtkinsonThe Crowd Converters Limited
I currently own and operate two different successful businesses, both online. The no.1 thing I learnt in building these businesses and working in big corporates is: there is a LOT to learn. And you constantly have to change and evolve to be successful with your marketing. From setting up your website, to acquiring your first customer, to developing consistent branding, to running ads … the list goes on and on. This is why it helps to have an expert in your corner who does all the new learning for you so you can just use them as your go to and source of all knowledge. I’m so excited to share all I know in digital and social media marketing, just to save you a whole lot of time! It’s my hope that by sharing all my digital marketing skills, you’ll have more time to do the other things in your business you love but also more time to actually enjoy your life and to stop feeling frustrated with your lack of results in your business.

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