Lunch and Learn: How to brand your food business
Posted: Mon 7th Dec 2020
How to brand your food business
Brand futures specialist Steven Wallis reveals how food start-ups can resonate with their target audience by developing a clear brand vision.
Over the course of half an hour, the former MasterChef winner will explore the importance of design in the marketing mix, the key considerations food & beverage brands must deliver against (health, taste and experience), and the core tactics for exploiting your niche.
You'll also discover how to pivot in the COVID-19 age, how to add value with your packaging, and how to avoid cultural no go's like greenwashing, non-inclusive posturing and not empathising with your customers' hardships.