In this webinar, Bev Hepting explains how storytelling can be used in your marketing strategy to acquire new customers and clients.

Webinar

Bev Hepting explains how storytelling can lead to new cutsomers and clients.

<h1>Hi. I'm Bev Hepting</h1>
An award-winning, International, TEDx speaker, and coach.
I have always been a chatterbox.   So much so that many people said I could speak for England and win a gold medal.
However, as I got older I realised that I was opening my mouth and words would come out, but they had no meaning to the people I was talking too.   I did not really know what it was I wanted to say.
It was then I realised that talking was just the stuff that came out of my mouth when the brain had disengaged.
I needed to speak.  I needed to learn how to craft what I wanted to say so that people heard me and acted on the information I gave them.
<h2>Once I had figured that out, everything changed. I started winning competitions. I started building a bigger business and I learned that I could change the way I spoke to get new clients and speaking gigs.</h2>
And the trick is really easy.  It is about not being too clever.  It is about having the confidence to just say what it is.
From my background in Theatre, Teaching voice and speech to adults, winning speech competitions, and speaking at a variety of events, along with my experience of working with community leaders, project management and helping fundraisers get the message right to attract sponsors, I learned that business relies on getting a clear message to the customer or client you work with.  I also learned that many people just did not know how to do that.
<h1>That's when The Message Maestro was born.</h1>
I started talking to people about what it was they really wanted to say to people.  When networking I realised people would give a great job title and job description, but I still didn’t know what they did.  The problem we have is that we all want people to think we are really clever.  So our message gets complicated and we forget that our potential clients or customers do not understand the language we use in our own industry.
I started working with business owners who suddenly found a great way to talk about their business.  It resonated with their future clients and customers and suddenly they were not afraid to get up and talk in public to groups of people.
It suddenly became fun to talk about their business.
<h2>And me!</h2>
I continue speaking to groups.  They have became bigger as my business has grown.  People now pay me to speak and I speak on the international stage.   My story telling skills enabled me to do a TedX and I continue to build my speaking business as well as coaching more business owners how to speak to grow their business.
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Dynamic Speaker ♥ Business message finder Extraordinaire ♥ competition winner ♥ Get you speaking wit

Lunch and Learn: How storytelling can lead to new customers

How storytelling can lead to new customers and clients

Storytelling is a powerful tool to use when engaging with future customers or clients. Your story helps people see beyond your brand to the person underneath and allows an emotional response that can give them the trust in you they need, to become a customer or client.

Bev Hepting explains how storytelling can lead to new cutsomers and clients.



I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance journalist and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s news reporter and Bristol Local Leader.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

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<ul>
<li>Do you want to win more business or investment?</li>
<li>Do you feel your company isn&apos;t getting noticed?</li>
<li>Or do you have a potential issue that you don&apos;t want to damage your reputation?</li>
</ul>
Hi, I&apos;m Jane. I&apos;m a Chartered PR Practioner and I run <a href=&apos;https://www.positive-story.com/&apos; target=&apos;_self&apos;>Positive Story</a> public relations consultancy. I help companies in the engineering, infrastructure, industrial technology and investment sectors to be seen, heard and to stand out from the competition.
I maximise business potential using targeted and focused PR campaigns. I also help companies to protect their reputation if there&apos;s an issue which could harm their business.
I&apos;ve helped dozens of companies, both large and small, to positively impact their bottom line - firms including Eurotunnel, Network Rail, RBS Group, BAE Systems and Bechtel.
After I ran a strategic PR campaign to promote one company&apos;s port construction and engineering expertise, its president received a call from a new client who had seen the media coverage and offered them a new contract on a port project in Louisiana.
I recently worked with a Dubai-based private equity company to promote their luxury residential development in Chelsea and help them win more investment. I achieved over 25 media articles around the world for that press release including coverage in their key media such as the <a href=&apos;https://www.standard.co.uk/business/chelsea-police-station-gulf-islamic-investments-john-gielgud-b979708.html&apos; target=&apos;_self&apos;>Evening Standard</a> and Property Week.
My current clients include a solar energy developer with projects in the UK, USA, Chile and Australia, which is pivoting its business to become an owner-operator and an engineering tech start-up, which has developed the biggest advance in water treatment technology for 50 years.
I&apos;m passionate about using PR, particularly media relations, to drive business success. I love doing what I do - and I know I can help your business.
Contact me to organise a free 15-minute chat to find out how I can help you.

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After a crisis, there is a golden opportunity to repair and rebuild a company's reputation. I work alongside our clients to develop a public relations strategy to move on from the crisis, to create positive change and to improve their reputation. Post-crisis repair is just one of the PR services which Positive Story PR consultancy provides, to find out more about this and my other services, get in touch today.

I’m Natalie Trice, and as well as being the founder of <a href=&apos;www.pr-school.co&apos; target=&apos;_self&apos;>PR School,</a> I’m an author, award-winning career coach, PR mentor and trainer for small business owners, speaker and guest lecturer for UK universities and colleges.&nbsp;
Before adding ICF accredited training to my portfolio of first class services, I worked for some of the biggest global brands, most dynamic UK businesses, and some pretty exceptional entrepreneurs.
For 23 years MS&amp;L, Cartoon Network, CNN, Discovery Channel, Epson, Animal Planet, Earthwatch, Betty Crocker, TM Lewin, Sense, and the Talented Ladies Club were just some of the brands I had the privilege to work with and represent, and I loved my work.
From Tom and Jerry launches in Europe, to James Cameron premieres in Amsterdam, and touring Europe with a team of animators and hanging out at media parts across the world with some amazing contacts, I’ve been there, done that, got the t-shirts, as well as the awards and the coverage.
Not shy of being in the limelight, I’m often seen in the national press, on TV, and I’m a regular contributor to Pick Me Up, Health &amp; Wellbeing, WeAreTheCity, Natural Health, and Female First, so when it comes to doing my own PR, I walk the walk and talk the talk.
My second book, PR School – Your Time to Shine is a masterclass in self promotion and I am proud to be part of the Women in PR Committee for the second year running.
My vast experience of working at top London agencies and with international broadcasters, as well as running my own successful consultancy and charity, means I have a true insight into your world.
Don&apos;t just take my word for this,....
Most Influential Women in PR Coaching 2021.
Hip Legend for Global Contributions to DDH Health.
Positivity Award 2020 from Women in Business.
Most Influential Women in PR Coaching 2020.
Named as one of the top 50 Global Female Entrepreneurs to Watch in 2020 by <a href=&apos;https://ideamensch.com/&apos; target=&apos;_self&apos;>ideamensch.com</a>
Listed as one of the top women in media by About Time Magazine in 2019.
<a href=&apos;https://www.amazon.co.uk/PR-School-Masterclass-Publicity-Business/dp/1781329222/ref=sr_1_1?crid=3531V7VD9LEDX&keywords=pr+school&qid=1672762415&sprefix=pr+school%2Caps%2C302&sr=8-1&apos; target=&apos;_self&apos;>PR School – Your Time to Shine</a> is my second book, and this masterclass in self-promotion is at the heart of the services I offer today.
From my membership and courses to one-to-one clarity sessions, VIP days and full agency training, if you want to be seen and heard in all the right places, PR School is to be.
Living by the sea in Devon, with my husband and two sons, means that when I’m not working, I am on the beach with the dogs, in the waves in a wetsuit, or snuggled under a blanket reading magazines and drinking coffee.
If what I’m saying resonates with you, and you’d like to know more about how I could help you propel your confidence, business, career and coverage to the next level, and beyond, why not get in touch so we can chat?
Natalie&nbsp;

Head of PR School

Natalie Trice

I’m Natalie Trice, and as well as being the founder of <a href=&apos;www.pr-school.co&apos; target=&apos;_self&apos;>PR School,</a> I’m an author, award-winning career coach, PR mentor and trainer for small business owners, speaker and guest lecturer for UK universities and colleges.&nbsp;
Before adding ICF accredited training to my portfolio of first class services, I worked for some of the biggest global brands, most dynamic UK businesses, and some pretty exceptional entrepreneurs.</

Lunch and Learn: How storytelling can lead to new customers

How storytelling can lead to new customers and clients

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