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How storytelling can lead to new customers and clients

Storytelling is a powerful tool to use when engaging with future customers or clients. Your story helps people see beyond your brand to the person underneath and allows an emotional response that can give them the trust in you they need, to become a customer or client.

The different types of stories you can tell

How to include your stories in your brand

How to structure your story for maximum effect

In this webinar, Bev Hepting explains how storytelling can be used in your marketing strategy to acquire new customers and clients.

Webinar

Bev Hepting explains how storytelling can lead to new cutsomers and clients.

<h1>Hi. I'm Bev Hepting</h1>
<p><strong>An award-winning, International, TEDx speaker, and coach.</strong></p>
<p>I have always been a chatterbox.   So much so that many people said I could speak for England and win a gold medal.</p>
<p>However, as I got older I realised that I was opening my mouth and words would come out, but they had no meaning to the people I was talking too.   I did not really know what it was I wanted to say.</p>
<p>It was then I realised that talking was just the stuff that came out of my mouth when the brain had disengaged.</p>
<p>I needed to speak.  I needed to learn how to craft what I wanted to say so that people heard me and acted on the information I gave them.</p>
<h2>Once I had figured that out, everything changed. I started winning competitions. I started building a bigger business and I learned that I could change the way I spoke to get new clients and speaking gigs.</h2>
<p>And the trick is really easy.  It is about not being too clever.  It is about having the confidence to just say what it is.</p>
<p>From my background in Theatre, Teaching voice and speech to adults, winning speech competitions, and speaking at a variety of events, along with my experience of working with community leaders, project management and helping fundraisers get the message right to attract sponsors, I learned that business relies on getting a clear message to the customer or client you work with.  I also learned that many people just did not know how to do that.</p>
<h1>That's when The Message Maestro was born.</h1>
<p>I started talking to people about what it was they really wanted to say to people.  When networking I realised people would give a great job title and job description, but I still didn’t know what they did.  The problem we have is that we all want people to think we are really clever.  So our message gets complicated and we forget that our potential clients or customers do not understand the language we use in our own industry.</p>
<p>I started working with business owners who suddenly found a great way to talk about their business.  It resonated with their future clients and customers and suddenly they were not afraid to get up and talk in public to groups of people.</p>
<p><strong>It suddenly became fun to talk about their business.</strong></p>
<h2>And me!</h2>
<p>I continue speaking to groups.  They have became bigger as my business has grown.  People now pay me to speak and I speak on the international stage.   My story telling skills enabled me to do a TedX and I continue to build my speaking business as well as coaching more business owners how to speak to grow their business.</p>
<p>.</p>

Lunch and Learn: How storytelling can lead to new customers

Bev Hepting explains how storytelling can lead to new cutsomers and clients.



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&lt;p&gt;Hi there, I'm the founder and CEO of Bristol Finance Group ltd. Like you, I'm an Entrepreneur, and know what it's like to wear many hats. Maybe you want to take the load off, or you want some pointers from a Finance Professional, whatever you need, feel free to get in touch and see how I can help you.&lt;/p&gt;

&lt;p&gt;I am a Chartered Management Accountant with over 10 years of experience from manufacturing to financial services. I provide expert business planning, advice and support from start-ups to high growth organisations across the UK.&lt;/p&gt;

&lt;p&gt;When I'm not counting beans, I have a busy family life with two young children and a guitar which is currently collecting dust.&lt;/p&gt;

Business planning to secure finance and investment

&lt;p&gt;Need a business plan to secure finance or investment? Maybe you just need the financials or maybe you want support with the plan from start&amp;nbsp;to finish, get in touch to see how we can help:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Sales plan based on realistic expectations&lt;/li&gt;
	&lt;li&gt;Financials including cash flow forecast, budget, break-even, profit and loss and 5 year plan, all summarised with an easy to read dashboard.&lt;/li&gt;
	&lt;li&gt;Sensitivity analysis - identifies

&lt;p&gt;Malcolm is a Business Owner with International experience from Australia, Far East, India, Middle East, Europe, United States, Canada and South America.&amp;nbsp;He specialises in Business Development, helping companies Find, Win and Keep Profitable Business.&amp;nbsp;Malcolm is a Chartered Engineer and Fellow of the Institution of Mechanical Engineers with considerable experience of working with businesses nationally and internationally.&amp;nbsp;Malcolm’s early career was in the construction industry working for the British Government on projects as far afield as the Falkland Islands, Gibraltar and Kathmandu. He joined Arup, the internationally renowned Engineering Consultancy, working in London and Manchester&amp;nbsp;on high value UK projects as a designer and project manager, along with overseas experience in Russia and the Cameroon.&amp;nbsp;He actively promoted Arup in Liverpool through relationships with the City Council and Chamber of Commerce, ultimately setting up an office in 2001 to&amp;nbsp;focus&amp;nbsp;on bidding and Client Relationship Management, to help retain and secure new business.&amp;nbsp;In 2002, Malcolm was seconded to what is now the Department for International Trade (DIT) in London as an Export Promoter, encouraging UK companies to export their goods and services on the back of major sporting events in China, Hong Kong, Singapore, Hungary, Brazil and Qatar.&amp;nbsp;Malcolm became Director of Business Development, External and International Relations at MIDAS, Manchester’s Inward Investment Agency in 2006, encouraging foreign owned companies to set up business in Greater Manchester.&amp;nbsp;In 2009 Malcolm established himself as an independent Business Development Consultant, actively encouraging businesses to Obtain, Maintain and Retain profitable business through&amp;nbsp;the five pillars of Market Intelligence, Proposition Development, Lead Generation, Project Handling and Client Relationship Management.&lt;/p&gt;

Business Support Services

Malcolm Gresty

<p>Malcolm has supported numerous Start-Up companies with their Business Planning, Finance and Marketing.</p>
<p>As a Business Owner he brings experience of Starting, Running and Growing businesses Nationally and Internationally.</p>
<p>International experience includes Australia, Far East, India, Middle East, Europe, United States, Canada and South America.</p>
<p>Developing companies by Finding, Winning and Keeping Profitable Business through Market Research, Proposition Development, Lead Gene

Lunch and Learn: How storytelling can lead to new customers

How storytelling can lead to new customers and clients

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