How small businesses can create great videos
Posted: Fri 12th Dec 2025
Watch this Lunch and Learn as we showcase a new way of video editing – as a team.
Whether you're in marketing, comms or creative, you'll discover how anyone – no matter what their skill level or where they're based – can co-create professional, on-brand videos quickly and effortlessly. No expensive equipment and no steep learning curves.
Video is the most powerful storytelling format brands can employ – and companies that use video on their landing pages see conversion rates increase by up to 80%.
Yet many teams still believe great video requires big budgets or advanced technical expertise. Today, that's no longer true.
With next-generation online collaborative tools, teams can now plan, edit and publish video content together in real time – saving time, money and creative energy.
Topics covered in this session
How co-creating videos saves time and money
A live demo of team video editing in action
Practical tips for how to make videos quickly and easily
About the speakers
Tim Chaffee is a veteran video editor, director, and product specialist with more than 15 years of experience in creative media and video production.
He's led immersive storytelling teams at The New York Times and Yahoo News, and now works with elevate.io to help brands, small businesses and creators unlock professional video workflows – without needing traditional editing expertise.
Chiara Newman leads content across all of elevate.io's social media channels and helps produce the platform's learning resources.
As the creative mind behind all of elevate.io's video content, she knows first-hand how to craft engaging story-driven videos that capture attention and build community.
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