Learn the basics of video marketing, get clever content tips, and find out how to highlight the key parts of your business in video format.

How to create eye-catching videos that showcase your business

Webinar

In this free business.connected workshop, programme adviser and digital expert 

offers key insight into how to create high-quality, visually appealing videos that really promote your business.

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

Create eye-catching videos that showcase your business – business.connected

Learn the basics of video marketing, clever content tips, and how to highlight the key parts of your business in video format.

I&apos;ve 20+ years&apos; expertise in digital marketing strategy, planning and execution and together with my team I offer a variety of services to help our clients to thrive in the digital world. My goal is to help your business get seen, acquire more customers and grow.
Founder of <a href=&apos;https://vertismedia.co.uk/&apos; target=&apos;_self&apos;>VertisMedia</a> , a digital media agency and <a href=&apos;https://thriize.com/&apos; target=&apos;_self&apos;>Thriize</a> , a brand new platform for content amplification.
I hold assignments as Digital Marketing Consultant and Instructor and recently qualified as Business Mentor with the Help to Grow Program.
I have grown my client base globally, from small players to international conglomerates such as Land Rover, Unilever, P&amp;G, GSK, Bayer etc.

Founder and Director

Tech Hub digital drop-in: Small business LinkedIn masterclass

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When someone tells you “oh wow, things must be going SO well in your business” – does a part of you wish they knew how lost you sometimes feel?
 
I know how hard you work, how badly you want to succeed, how much you believe in the potential of your business, and how much progress you’ve already made.
 
But at some point – between juggling orders, suppliers and the relentless need to keep up on social media, you’ve begun to feel overwhelmed. And financially, you may be wondering when you’ll get the chance to pay yourself a decent salary or hire in enough help.
My name is Catherine Erdly and I have over 20 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.
 
I have helped these businesses get more organised and make more money.
&nbsp; 
Now I want to help you do the same so that you feel clearer, re-energised and confident enough to take your business to the next level.
&nbsp;
If you’ve been looking for some help with your business, and you’d like a trusted expert to work with you to:
 
- Outline what your options are to make your business a success long term 
- Make the most of your time 
- Manage your money 
- Support you with a new project – like a pop-up shop or wholesale 
- Give you the confidence to grow as a founder and business owner 
&nbsp;
Then get in touch now, and let’s talk.

Founder

Product business founders connect

Do you sell products?  Whether that's online, in your own bricks and mortar store, via Etsy or other platforms, or at local events, then this group is for you.  Product businesses have their own unique rewards and challenges, so why not join with us as we share ideas and encouragement?

I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

The Eclair Email Marketing Package

Indulge in the luxury of comprehensive email marketing with ‘The Éclair’. 

Covering all bases from content creation to list growth strategies, this package is for those who want it all. With detailed reports and regular reviews, you’ll see your email marketing flourish like never before. 

What it includes:

Up to 2 emails per month.
You provide the content (I can write it for you with some guidance.)
I’ll create all images and optimise them.
I’ll do 2 rounds of edits per email to make sure it’

Registered as a member of the Institute of Accounting and Bookkeepers (IAB) I am a highly motivated and enthusiastic BSc (Honours) Accounting and Finance graduate seeking to harness opportunity from the technical, analytical, organisational and communication skills developed through academia and commercial work experiences. Thrives on working in complex environments and performing to an exceptional standard independently and as part of teams to complete tasks according to deadlines.
I am licensed by the IAB as an accountancy practice and supervised under Anti Money Laundering (AML) regulations.

<h4><ins>KEY SKILLS &amp; COMPETENCIES</ins></h4>
<h4></h4>
* Solid accountancy and bookkeeping knowledge gained through academia and a passionate interest in accountancy.
* Strong teamwork, communication, leadership, problem-solving and critical thinking abilities.
* Working on projects through full project lifecycles following industry standards and best practices.
* Natural aptitude for performing calculations, undertaking detailed analysis and leading on problem solving.
* Rational and logical approach to problem-solving – Excellent analytical and research skills.
* Proficient in the use of software packages including the Microsoft Office Suite, Excel, Xero, FreeAgent.
* Ability to communicate clearly with customers, team members and senior management to build excellent relationships.
* Good team player with an abundance of personal energy, passion and drive.

Senior Accountant

Mark Knight

Registered as a member of the Institute of Accounting and Bookkeepers (IAB) I am a highly motivated and enthusiastic BSc (Honours) Accounting and Finance graduate seeking to harness opportunity from the technical, analytical, organisational and communication skills developed through academia and commercial work experiences. Thrives on working in complex environments and performing to an exceptional standard independently and as part of teams to complete tasks according to deadlines.
I

Create eye-catching videos that showcase your business – business.connected

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