Find out how AI can give your business a competitive edge, allowing you to adapt to changing markets and customer needs with agility.

Lunch and Learn: Get your business ready for AI

Webinar

Is your business prepared for the AI revolution? 

In today's rapidly evolving business landscape, staying ahead is crucial. Find out how AI can give your business a competitive edge, allowing you to adapt to changing markets and customer needs with agility.

Discover key insights to get ahead in this special session, featuring industry experts Andy Wilson from Dropbox and Ali Shariat from 

Andy joined Dropbox from leading growth and technology delivery at the Digital Production Partnership, where he developed a new international format for exchanging video content and commercials. He now leads Media for Dropbox.

Ali co-founded This Way Up in 2019 and has helped over 100 brands in 10 marketplaces, on four platforms and generated over £65 million in sales.

Go Global: Free support and guidance to help UK businesses kickstart their international trading

Kickstart your international trading with this free programme of support from Santander and Enterprise Nation. 

Gain an overview of AI and how it can give your business a competitive edge.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Grow your business in Ireland with An Post Commerce

Learn proven strategies to effectively grow your business in Ireland.

Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

Programme Manager

Next Generation: Market and access customers for your service

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

It&apos;s a tough vocation being an entrepreneur and owner of your own business however, the rewards both emotionally, financially, professionally, and your impact on other humans, can be rich and satisfying. There are highs and lows and my job is to help you smooth the ride providing consulting services focusing on specialists areas that will impact everything you do - knowing your customers, what makes them tick, aligning your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product &amp; pricing fit. They want trusted partnerships, not just suppliers. Investing in marketing tactics can very often fumble without the right up-front investment in understanding your customers, building emotional connections, telling your story, getting the right technology in place and optimising engagement throughout the buyer and customer journey. After 25 years of bringing up kids, providing a safe and secure home for my family, my motivations and &quot;North Star&quot; are quite different moving forward. If you want to build your business and need to lean on someone who has been at the forefront of marketing digital transformation and want access to know-how, essential tools and tricks that will underpin every aspect of how you go-to-market, I can help.
The added benefit, I have a great network or equally professional and gifted colleagues spanning the whole spectrum of what it takes to do effective marketing so if I don&apos;t know it, I know someone who does.
Here&apos;s the &quot;professional low-down and career highlights&quot; blurb.
I&apos;m a versatile and experienced Director and Board Advisor who has passionately followed and been highly active in the transformation of B2B marketing and sales over the past 14 years supporting scale-up to large corporate businesses. Experienced across multiple sectors principally hi-tech manufacturing, technology, media, fintech, education and professional services. I offer a proven track record of supporting ambitious senior marketing, sales and c-suite executives to challenge, navigate, question and adopt modern transformational strategies to create and accelerate growth.
Business strategist and real-world cross-functional tactical execution leader leveraging business &amp; technical acumen to challenge complex growth stage issues
A specialist in the essential digital sales &amp; marketing components to drive revenue. I can help you..
<ul>
<li>Understand your customers first (deal cutomer profiles &amp; personas), what makes them tick and how to create solid GTM plans (buyer journey mapping, messaging, content planning, integrated campaign planning).</li>
<li>Thinking about buying technology? I can help you Identify the key business priorities that warrant investment in technology before you spend a penny!</li>
<li>How to create the most appropriate and effective technology ecosystem to drive digital engagement, sales &amp; growth</li>
<li>Avoid the traps that can lead to technology failure</li>
<li>Marketing &amp; sales technology consulting experience includes Folloze, Drift, 6Sense, Bombora, Salesforce, Oracle Marketing Cloud, Outreach, Turtl, Adobe, Bombora, Hubspot and more</li>
</ul>
EXAMPLE SENIOR LEADERSHIP ADVISORY ROLES
Global Automation Vendor: Advisor to global marketing leadership team. Tech stack investment strategy &amp; optimisation, campaign performance analysis, strategic service &amp; team investment, change management, creating a data-driven culture and using data analysis to make decisions
Global Industrial Solutions Vendor: Advisor to global marketing &amp; sales leadership teams on cross-channel digital programme conversion optimisation and account-based marketing/sales programmes. Tech stack audit, optimisation and investment strategy including conversational marketing &amp; sales (chatbot) strategy, programme delivery, sales onboarding &amp; enablement.
Global Colocation &amp; Data Centre Provider: Advisor to EMEA marketing &amp; sales leadership teams on tech stack optimisation, technology investment strategy and multiple marketing operations programme delivery – integration, analytics, chat strategy, ABM, lead nurturing &amp; lead scoring, sales &amp; marketing alignment.
BOARD ADVISORY ROLES
Sales Directorships at two, top five global technology corporations (SaaS application products)
Managing Director, Board Advisor, Marketing Consultant, global B2B marketing agency
Business Director, Board Advisor, Marketing Consultant , UK B2B marketing agency
Sales Director, global SaaS technology scale-up (EMEA growth-IPO-Acquisition)
Partnership Lead for numerous US SaaS scale-ups breaking into EMEA

Marketing Strategist and Tech Adviser

Technology Advisory

Navigating the world of technology and choosing what marketing tools are appropriate for your business can be a mine field.

Cupolo provides advisory services that..

Help you take a pragmatic approach to investing in appropriate technology for your business.

Fine tune the essential considerations to evaluate.

Recommend technologies and a roadmap for future adoption along the growth of your business.

Audit your current architecture and make recommendations on how to improve adoption and perfo

With over 20 years of work experience in direct and digital marketing, I am a passionate and driven business consultant who helps start-ups and SMEs across various sectors achieve their goals.
I leverage my expertise in digital marketing, sales, customer retention, cost reduction, growth, and scaling to deliver tailored solutions that meet the specific needs and challenges of each client. I enjoy working with diverse and innovative teams, and I value collaboration, creativity, and learning.
As the Owner of Winn Consult, I have been leading and managing a portfolio of projects for clients in various industries. I have been providing strategic advice, guidance, and support to these clients, helping them improve their online presence, increase their customer base, optimize their revenue, and reduce their costs.
I have also been involved in investor relations, business development, and stakeholder management. Some of the skills that I have applied and enhanced in these projects include new business development, customer relationship management, online marketing, and data analysis.
Key activity includes:
- Business Mentoring/Consultancy on a day rate basis - remotely or on-site
- Digital Delivery - SEO, Content, Website
- Sale Leadership - Helping clients deliver sales training &amp; management
- Business Growth - Identifying quick wins, market analysis, long term strategic plans
- Business Sale - Consulting on and advising on exit plans, SPAs, Equity Sales
- Database - Email, Mail &amp; Telephone analysis, supply

Owner - Winn Consult

Michael Winniczuk

With over 20 years of work experience in direct and digital marketing, I am a passionate and driven business consultant who helps start-ups and SMEs across various sectors achieve their goals.
I leverage my expertise in digital marketing, sales, customer retention, cost reduction, growth, and scaling to deliver tailored solutions that meet the specific needs and challenges of each client. I enjoy working with diverse and innovative teams, and I value collaboration, creativity, and lear

Lunch and Learn: Get your business ready for AI

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