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Join for freePosted: Thu 1st Oct 2026
In this webinar, we break down what it really takes to get noticed online today.
Learn what really happens when a post explodes, the hidden traps of chasing likes, and how to avoid an online mess.
What viral actually means in 2026 and why you might have already gone viral
The pros and cons of viral content
How to strike the balance between reach, recognition, and business alignment to ensure your content actually adds to your business
Rhea Freeman is a multi-award-winning PR adviser, social media and brand expert, ILM Level 7 business coach and mentor, and author of You've Got This.
She is a Help to Grow: Management Course mentor, lectures at universities and is a regular speaker, giving two TEDx talks and presenting at events, including being a main stage speaker at Theo Paphitis #SBSEvent2025 and Enterprise Nation's own StartUp Show!
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Lightly edited for clarity.
Beth: Hello everyone, and welcome to today’s Lunch and Learn. My name is Beth, and I’ll be your host today. For those of you attending a Lunch and Learn for the first time, Enterprise Nation is a vibrant community platform for start-ups and small businesses.
I’m very pleased to introduce Rhea Freeman, who is a mentor and coach. In this session, Rhea will explore what really happens when a post explodes, the hidden traps of chasing likes, and how to avoid an online mess.
If you have any questions throughout the webinar, please post them in the chat, and we’ll do our best to answer them at the end of the session. As always, this session is being recorded, and we will send the recording along with some further follow-up resources in an email later today. Over to you, Rhea.
Rhea Freeman: Well, thank you very much, everyone, for joining us. I’d love to know in the chat where in the world you are. And because I am thoroughly British, do tell us what the weather’s like.
It’s actually really nice and sunny here. I’m slightly annoyed I haven’t got my washing on the line, because I think I’ve reached that age when, if the sun comes out and I can get the washing on the line, I feel like I’ve cheated the system.
Oh, you’re West Midlands as well? I’m West Midlands – I’m Worcestershire. Sunny Lincolnshire, that’s what we like.
Twickenham, West London. The Wirral, sunny with a little cloud. Coventry – oh, excellent.
Sunny is the one – autumn sunshine for me is just perfection. Essex, and it’s sunny. Sunny in East London – oh, brilliant.
It was a bit drizzly this morning, which is why the back of my hair is wild. I did try and put some heat on it, but my hair is very excited by the rain and the damp. Another West Midlands – amazing.
Okay, today we’re going to talk about going viral in 2026. Part of the reason I’m doing this is to celebrate the launch of my new book, Big Brand Marketing, which came out today.
It goes through lots of different marketing strategies, and one of them is going viral. If I remember, when we get to different points, I’ll refer to a couple of the case studies in it, because virality is a strategy, and it’s one that some people use well.
Oh, thank you very much for the congratulations, and thank you for sharing the link – you lot are great. There are loads of case studies in the book, so please do go and grab it. If you do, send an email to book@rheafreemanpr.co.uk, and I’ll send you some free resources as well.
In the book, I was really lucky to speak to the people behind the ALS Ice Bucket Challenge, and also behind a really great video from Norwich City Football Club a few years ago called You Are Never Alone, which I would absolutely urge you to watch. It’s really powerful. Both of these went viral, and both of them did a lot of good, but there were also negatives that came from it.
These were campaigns and ideas that were beautifully aligned to what the organisations were doing. Obviously, the Ice Bucket Challenge didn’t start as an ALS idea – it started as something else and then became an ALS campaign – but the Norwich City one really did.
I love the Norwich City one because they also did it on a very small budget – everyone in the crowd in that video works for them. It’s such a cool story, and it shows what we can do on a budget as well, which I think is really important.
But let’s go and have a little dive into the world of virality. In today’s session, we’re going to look at what viral actually means, because it can be quite difficult. We look at viral and think we’ve got to have millions and millions of views – spoiler alert, that’s not what I think viral means.
You might have already gone viral and not know it. We’ll also look at the pros and cons of viral content. We get excited about it because we get in front of more people – that’s the beauty of going viral – but it’s not all sunshine and rainbows.
There are ways to mitigate the anti-sunshine-and-rainbows, but it’s really important to be aware of the possible side effects that could add more work for you. If you know about them, you can plan for them.
Then we’ll look at striking the balance between reach, recognition and business alignment. Going viral is one thing, but going viral in a way that aligns with your business – where the people your content is being shown to really count – is quite different.
Now, we all want our content to be seen, and this isn’t against being viral at all. If you have a piece that ticks all the boxes, it goes viral, and you get loads of new followers who really align with you, that’s superb. It’s not saying don’t want that – it’s about getting noticed for the right reasons.
So let’s crack on. One thing I want you to think about as we travel through is that viral isn’t just a number. We look at our reach, our views, our comments, our interactions and all this stuff.
But what it really is is when the content you create goes much further than your original audience. That’s how I view it, and I think that’s how a lot of people view it.
I don’t think it’s right for somebody with, say, 100 followers to be comparing themselves to somebody like Kim Kardashian, who’s got millions and millions of followers. For her, going viral would be a much bigger number than for you.
How I define it, and how I think a lot of people define it, is when a post exceeds what you would expect and exceeds your normal reach by some margin. It gets a lot of traction, and it’s just very different.
You know when it’s going viral because you start getting all the pings and notifications as it gets in front of more people. If you look through a lot of people’s accounts, you can see the normal, the normal, and then these big spikes.
One great account to look at from a viral point of view is BossBabe – I think it’s @iamnatalie. Natalie from BossBabe does a lot of viral content, but if you look, you can see the normal, normal, normal, and then that spike. That’s what we’re focusing on – stuff that breaks the norm.
So, old viral. What I think it has been defined by in the olden times is millions of views overnight – going from zero to millions and millions of people, making it onto the national news, that kind of thing.
We often think of viral stuff as a bit silly – a meme, or a dance. During the COVID times, Blinding Lights was a thing, wasn’t it? People used to do the dance for that, and it went wild – people in the NHS and others were doing it.
I think it was just a welcome relief from the situation we were in. Sometimes it can be a dance, or a meme that’s kind of funny, but these don’t always align with our business goals.
If you’re a dance teacher and you do those trending dances and ace them, and they go viral, brilliant, because people are watching you for your dancing. But I write books, and I coach businesses. If I started throwing shapes, people would probably think I was having some kind of moment and maybe needed some time off.
It can also be a news moment, but again, there’s usually a funny element to it. There was a news piece not very long ago about a lady who had locked herself out of her house. She went viral because she climbed through the window and had an unfortunate clothing-based incident.
So it’s often something shocking or hilarious, because when you share viral stuff, it doesn’t do anything negative to your reputation, which is a really important part of viral content. If you share something really critical, out there or controversial, people might share it, but they have to be so committed behind that idea that if they were ever questioned on why they shared it, they could stand by it robustly.
If they’re sharing something funny that they think their audience would like, it’s not that deep, and you’re more likely to get shares from that. There are lots of different styles of content that can go viral, but those are the overall themes here.
Some people see it as luck, and mostly for big accounts, but it’s not actually luck – although I should have said some viral content is luck. That’s when someone’s jumped on a trend, they’ve hit it at the perfect time, and they don’t really care about the outcome. They’re just having a laugh, and if they go viral, great.
But for businesses, the viral element often isn’t luck. It’s because they understand their audience perfectly and know their values really well. They don’t jump on every trend or every moment they could – they jump on the right ones, and they do it quickly and in a timely fashion.
A lot of things need to line up to get that viral element. Another old idea is that success is measured in likes and follower counts – in vanity metrics.
Whilst vanity metrics make us feel lovely – my ego loves a vanity metric, and I love it when a post does well – I love it more when a post does well and that converts to someone buying something, enquiring about something or having a real conversation with me, rather than just a like. The vanity side is lovely, and it makes us feel warm and fuzzy, and like we’re acing it at life.
I’m not saying we should ignore that, but the stuff that actually pays the bills isn’t those things. The newer way to think about viral is in relative terms – reaching far beyond your normal audience, which you can see in those spikes.
Feeds recommend posts to people who don’t follow you, so any post can break out. Yes, we want our followers to love what we’re doing, but when we get oomph from a post that’s gathering momentum, we can get in front of more people as well.
It’s measured against your own average, not a celebrity’s. It is unfair to compare ourselves to Kim Kardashian – other celebrities are available, and I don’t know why I’m picking on her. I have no problem with Kim whatsoever, and I’m sure we’d be great friends, although I don’t know what we’d have in common.
With all of this, measure against your own average and your own success metrics. Likes are lovely for the ego, but shares, saves, and sends are more powerful indications that what you’re doing is hitting the right notes.
You might have already gone viral. Thinking about it now, who thinks they’ve already had something go viral? If we think of it as a spike above our normal, who’s had one?
The post reaches several times your usual views. Most of the audience is non-followers, which you can see in your analytics, and it keeps going for a few days or even weeks.
I did a post a little while ago about Jeremy Clarkson – I know. It was a carousel across different slides discussing why that was a good idea, and it went really, really well.
For me, that was viral because it far exceeded my normal, which was lovely. It was aligned with what I do, because I look after a lot of equestrian, rural and country businesses, and I’ve got relevant followers who are interested in what I’m doing.
Even now, weeks later, I get little pings of people liking, commenting on and sharing it – maybe not over the last few weeks, actually. I think it was to do with Hawkstone cider.
Has any of your content travelled far? Have you got loads of shares on a piece of content? Has it gone into people’s DMs, popped up in group chats, or been screenshotted, reposted or stitched?
Have people you don’t know tagged their friends in it? Then they’re saying, “Look, this is so good, you need to see it,” which is another sign that you’ve really hit the nail on the head.
Has it changed something? Maybe you got loads of followers, lots of visits to your website or lots of enquiries – what did it actually do?
Have your customers mentioned it to you, or said that they’ve seen you? Did anyone come to your business from it, and did it transform them in some way?
Have the press been in touch? Some viral bits of content don’t just live online – they extend beyond it, and the press reach out. These are usually stories that tug at the heartstrings a bit more.
There was one a while ago in my neck of the woods – I think Hereford and Worcester radio covered it. It was about a lady in a nursing home, I think, who had become a viral sensation for makeup tips on TikTok, and the press were reaching out because it was so different and interesting.
When the press reach out, it’s because it’s different or because people will relate to it – older people, children, animals. Not people, because animals aren’t people, but I feel like my animals are. There’s that connection there.
Maybe you’ve had some partners or potential collaborators reach out as well, because that content has reached them and they’ve thought, “You know what? We can do something here.” That’s actually what happened with the Norwich City example – and please do watch it; it’s a brilliant video.
It was all around mental health, and it was connected to Samaritans. They had two people, and you followed them through the football season. There’s one chap who’s really jolly and one chap who’s quite quiet.
As it builds, you think, “I know the message here is going to be about depression, and it’s going to be about the chap who appears grumpy.” I won’t spoil it for you, but there’s a bit of a twist in the tale.
Because it was so powerful and it went viral, a lot of people reached out to say they’d like to work with them, because they wanted their charity or cause to get this kind of attention. That’s a great thing to happen, but it’s a lot of extra work.
They had the press reach out, and loads of people asked to use their video. They were all good things, and also signals that what they were doing was extending beyond their normal reach.
So how do our posts take off? Most platforms now test posts with a small group first – which is definitely not annoying when you put your heart and soul into something, and it gets shown to about six people. Then, when people start to react, it pushes the post out to a broader audience.
The signals that matter most are the ones that show real value. With a video, that’s people watching a fairly good chunk of it, saving it, sharing it and sending it to somebody else.
So you post, and it gets shown to a few people. People react – and how quickly you react matters too. If someone posts a comment and you reply, you get that conversation going, and all these are little signals.
The platform expands the reach, and with more shares, more people looking at it and more eyeballs, good content will snowball. Going viral is an event, but being known for something is a strategy – and this is why alignment matters so much.
The positives of going viral: obviously, we’ve got massive awareness. If you were paying to get some of these viral bits of content in front of millions and millions of people, it would be incredibly expensive.
And would it do as well? Probably not, because it’s got the word “ad” on it, which a lot of people are instantly repelled by. You get new followers, hopefully new customers and hopefully new email sign-ups, if that’s where you direct people – which I would absolutely urge you to do.
We know that social media is wild. With Facebook, for example, I think you now get two free links a month on the content you post. So you might be posting and posting, but you can only share two links a month unless you pay – I think the first tier is about £50 a month, $49.99 or something like that, for eight links.
It’s called Meta One, if you want to look into it. So we need to make sure we’re converting these people and this interest into a way that we can effectively market to and contact them when we want to.
Another upside is social proof, and this can open doors to press and partners. It can also allow you to develop your strategy around going viral, because you know what people like, the work you need to do and the points people engage with, and you can apply that again and again.
You’ve also got clear evidence of what your audience responds to, which again makes it easier to market and gives you the potential to go viral again. But the downside is that you could well get attention from people who will never buy from you.
A lot of viral content gets crazy old comments on it as well. If your stuff gets shown to people who don’t get it, you could get random comments, and with more people, you also get more scrutiny and criticism.
When I was chatting to Brian Frederick at the ALS Association about the Ice Bucket Challenge, I learned that even though it was an incredible campaign that was doing brilliant things and raising huge amounts of money for ALS, they had people trying to discredit them.
People were saying, “But what are you actually using the money for? I see one of your research projects isn’t this, this or this.” It was because it had been exposed to more people, so this really means you need to have your systems squeaky clean.
So it’s not a problem, but it does open you up to more scrutiny, more criticism and more randomness. I’d be really quick on that block or hide button, because some of the comments you get will have no bearing whatsoever on you or your business.
A lot of my clients work in the equestrian and rural space, and some people just don’t get things – “Why are you riding a horse?” Negativity that isn’t valid: block, delete. They’re never going to be your customers.
If there is scrutiny and you think, “You know what? I haven’t covered a point as well as I could have done,” that’s a great bit of follow-up content – or reach out to that person directly. Use it as feedback, not criticism.
When you have that big viral spike, it’s really exciting, and we all love that. Then, when it drops off – oops, sorry, I pressed the wrong button – we can feel like we’ve failed, but we haven’t. It’s just that we had this big spike, so we need to be a bit kinder to ourselves.
You can also feel the pressure to repeat it. The problem with this pressure is that you can go chasing virality rather than chasing your message, so it’s important to make sure you’re staying on subject.
Now, the hidden traps of chasing likes, chasing virality and vanity metrics. We said they feel good, but do they pay your mortgage? Absolutely not – high numbers can hide low sales.
You’re looking at all the lovely likes, and that’s exciting, but it doesn’t pay the bills, and you end up optimising for applause and not action. These aren’t criticisms, but they are journeys that are very easy to go down, because it feels good when content does well.
Your audience can drift as well. Trend-led posts might attract people who aren’t your core audience – they may have come because of that trend. Your following grows, but it moves away from your target audience, and your future posts then reach the wrong people too.
Your brand can drift, too. Your tone and your values can shift to fit what performs well, so you’ve got to have a really clear definition of what you will and won’t do.
In the book, I also spoke to Aldi – love Aldi. A lot of their content goes viral, and it’s funny and clever, but they have really strict boundaries on what they will and won’t do and talk about.
They will never laugh at people – they laugh with them – and there are some subjects they won’t touch. If you know your clear boundaries, it really helps you when you’re looking at different opportunities.
Consistent trend-chasing can wear you out, and it can make you deviate from your strategy of promoting, selling, educating and entertaining on your key things. You can become known for a moment and not for your business, which we don’t want.
Yes, the moments really help to get that recognition, but once we’ve got that recognition, we need to double down on it, not just keep chasing it. When a post explodes, it can take a few forms, but most of the time, for the first few hours, you’ll be pinging and dinging, and people will be excited about it.
You’ll be getting comments from your community, but also from people you’ve never heard of before, and you might get some really random questions too. There are also some instances where content that’s been out in the world for a long time has a massive spike and goes viral. I’m not entirely sure how that happens – I don’t think anyone is – but it does.
In general terms, though, this is the most common way it works. Over the next few days, you get more interest, and you might get copycats and critics.
You might get people going through your old posts, which is why it’s so important that we keep our integrity whenever we post. Hopefully, you’ll get more orders too, and your website, stock or inbox will be under pressure.
With the Norwich City example, they had so many enquiries that they set up a special inbox with an automatic responder. People emailed saying they wanted this, this and this, and the reply was, “If you want the video, this is what you do, but you can’t use it for this, this and this.”
So they used that influx to automate the process, and it’s worth thinking about how you can do those things as well. Afterwards, you’re likely to see your views drop back down to normal and your follower growth slow.
You might lose some people, because they came to you for something like the dance, and if you jumped on a trend that didn’t fully align, they’re not getting what they thought they were. But if you’re smart about it and use it to build your own lists – sign-ups, customers, contacts – that can be hugely powerful, and then you’ve got those people to follow up with too.
So how do you avoid an online mess? If you’ve jumped on a trend, that’s fine – some trends align beautifully with businesses. But just think: if 100,000 people you didn’t know saw this, would that be okay?
Make sure you check your facts, your claims, your music and your image rights. If it’s a trend, also check where it originated, because some trends start in quite a dark place and evolve over time. By the time you see them, you might think they’re quite light-hearted, but the origins are not so much.
Protect customer privacy and get permission if you’re using anything involving customers, and agree on who monitors comments if it takes off. If it does take off, you can pin a helpful comment pointing to your next step, if that’s what you want to do.
Reply calmly and consistently. Don’t feed the trolls – hide, block, delete. Don’t feel that everybody is owed an answer, because they’re not.
There are some people out there who – I don’t know how they have the time – seem to just lurk in corners and jump. The slide says don’t panic-delete, and we’re not talking about panic-deleting here.
If something’s gone wrong, fix it. If it’s somebody just being deeply unpleasant who’s never going to be your customer, I would delete or hide that.
Know when to pause and when to get advice. If things take off and you get a lot of negativity you weren’t expecting, don’t feel that you’re on your own – there are people out there who can help you and that you can reach out to.
Reach gets you seen, recognition gets you remembered, and alignment gets you paid – and we all want to be paid at the end of the day. That’s what makes businesses work. The other things are nice, but if it’s not aligned, it’s not going to generate what you want.
So how do we strike the balance? Reach is getting in front of new people by sharing useful, easy-to-understand advice quickly.
You might think that to go viral, you have to do a short-form video – a TikTok or a Reel. You don’t. Images, quotes and carousel posts can all go viral, because it’s about what they deliver rather than the format.
We see a lot of videos go viral, particularly if it’s something hilarious, because that’s beautifully captured on video. But if it’s something that deeply resonates with your audience, other formats have the potential too.
Ask: would someone send this to a friend, and what would it say about them? That’s often a bit of a nugget for how things take off. Would they be proud to share it – would they go, “Yeah, this is me, and I’m proud of this”?
Recognition is being remembered and recognised as you. So you want to keep that consistent look, voice and topics, even when you’re jumping on a viral concept. Ask: would they know this was mine without the logo?
If you’re generally very formal online and use blues and greens, and the viral bit is you in neons speaking in slang, it doesn’t align. It doesn’t connect to who you really are.
Think about business alignment as well – content that supports what you sell and stand for, with a clear next step for new people. Sign up to our mailing list, join us to enter a competition, get 10% off your first order – what are you going to have to get people interested when they find you?
And does it bring you the right customers? If it doesn’t, is it the right thing to do? Before you hit post, there are five quick things you can run through.
Who is it for? Does it reflect what you sell or what you stand for? If it took off, where would new people go next?
That can be as simple as having a link in your bio that says “Sign up here”, or a pinned post. Would you be proud of it if it scaled, or would you think, “Oh God, what was I thinking? I don’t want to be known for that”?
And what does success look like beyond the likes? Would it be X number of new people on your mailing list, or Y number of conversations – what would it really look like for you?
Make it count, and measure what matters. We know we like likes, but shares, saves and sends are a lot more powerful. Think about profile visits and link clicks.
Make it easy for people to do what’s going to help your business, which in the short term is probably signing up to a mailing list. Look at email sign-ups and enquiries, and those “I saw your post” sales moments.
Ask people where they found out about you – that can be really useful in surveys or when people are going through your checkout process. For your next steps, have a look at any posts that reached above your average, and look at what they have in common.
You can use AI to help you with this if you want. I’m a big fan of Claude – he doesn’t pay me; I pay him, actually. Lots of AI tools are available, and you can look at your posts and other people’s viral content and try to work out what worked.
Why did this one go viral and the other one didn’t? Spot what they have in common and double down on it.
See it all as a testing process as well. Was it the hook? Obviously, the hook should be at the start, but did I come in mid-conversation?
I see lots of videos where the punchline or a shocking moment is played first, and then you have the story. Make sure your bio is correct so people can take that next step, and make sure the links are right as well.
Write a simple “if this goes to plan” plan, so you know what you’re going to do. I think we’re on time, which is a miracle, but thank you very, very much for being here.
Someone mentioned the book in the comments – which I’ve now shown you again – so go and grab it on Amazon; I know it’s been kindly shared. If you email book@rheafreemanpr.co.uk with your order number, where you got it from, and the date you purchased it, I’ll absolutely send you my resource bundle for free once I’ve given it another look over.
Do we have any questions? I’m going to stop the share. There we go – I’m going to have a drink of water.
Beth: Oh, that was great – thanks so much, Rhea. I really liked your point about resisting the temptation to jump on the bandwagon and take part in a trend. You’ve really got to think about whether it’s relevant to your business and whether it’s relevant to your audience.
Have you got any examples of small business accounts that have gone viral for a post?
Rhea: Actually, the lady behind the British Craft House had a post that she put up ages ago that just took off really recently. It can be crazy things. Three Donkeys is another brand – they do coveralls with a zip around the middle, and they had a post that went viral.
You wouldn’t think zip-around-the-middle coveralls, but it can be slightly quirky things. Trending audios can give content that extra uplift, as can key subjects, latching on to news stories or answering back to them.
I think there was perhaps a Labour MP who made some comment about – what was it? I had a friend message me this morning about the old Britain that didn’t exist, with black Labradors and warm beer or something. I feel like I’m misquoting this person.
But I’d seen a post in response to that news item before I’d seen the news item itself. Anyone who saw it and was outraged was going to latch onto that and share it, saying, “Look at what they did.” So you can newsjack a bit through trends as well.
Beth: Oh, that’s great, thank you. I know we’re slightly over time, but if we could keep you for one more question, that would be great.
You mentioned earlier that going viral for a small business is very different to Kim Kardashian going viral, and that it should be something that exceeds your normal reach – you’re looking for that spike. But how could a small business determine whether a post has simply performed well or whether it’s actually gone viral?
Rhea: Sure. I think that’s down to your personal interpretation. We think viral is squillions and millions of people, but it doesn’t have to be.
The post I did about Jeremy Clarkson got, I want to say, 50 – no, 60-odd thousand views, and I think thousands of likes, which for me is quite a lot for the kind of content I do. I don’t do dancing or anything clever – I don’t do that at all. So that far exceeded my following and my normal reach.
With viral, I think looking at share numbers is really important too, because of the nature of the word. If you think back to COVID times, those dark days, that was viral because it just spread, and we weren’t in control of the spread. So that’s kind of the definition of it.
Beth: That’s great. We have one more question, if that’s okay, Rhea. In your experience – and I know you’ve touched on this – is going viral something you can plan for, or is it typically something that just happens through luck, organically? What are your thoughts on that?
Rhea: I think it can be luck. We see this more with people who have accounts they run for a laugh – those people who go, “Oh, I love social so much, it’s a release from my normal life.” They’ll do something and people really latch onto it.
It could be something like making a cake – it doesn’t have to be something wild, but it’s something that really appeals to people at that moment. It could be timely due to the weather or the season, or because The Great British Bake Off is on television and someone’s tried to create one of the showstoppers. If it’s gone horrifically wrong, it’s probably more likely to go viral.
But there are also patterns to viral content. If it’s a video, there are usually things where you can go, “You know what? The last viral video I saw did this as well.”
Another pattern is making sure people would be comfortable or proud to share it, or that it would almost elevate their status in some way – that they feel really seen and heard. There’s another great account called Mama Still Got It, from a lady called Louise Boyce, who is just very relatable.
She shares funny things that most mums see and go, “Yeah, I’ve been there” – the million questions, for example. One of my children put his jumper on, took his jumper off, and then had a full-on moment because he couldn’t find his jumper again.
I don’t know what happened, but everyone has those moments, and you’d share it and go, “This is my morning.” It’s those things that people feel good about sharing, or that explain something of their life they’re happy to share.
Beth: Absolutely – that feel-good factor is so important, isn’t it? I’ve just seen a question from Leo, and I know you’ve talked about this.
You said that videos aren’t the only kind of thing that goes viral – it could be a carousel. Leo asks, what kind of post format is more popular for going viral?
Rhea: I would probably say short-form video at the moment. But my carousel went viral, and I’ve seen quote posts go viral, because again, you share that and go, “Yeah, I get that, that’s me.”
They’re not easier, because going viral isn’t particularly easy – even if you know the strategy, you can still have flops. You’ve got such a short amount of time to capture somebody, so if your quote post or the first slide of your carousel really grabs someone quickly, that can be the moment.
But with a video, if someone gets sucked in, they’ll have a long watch time on it, and then they’re going to share and talk about it, because it’s probably connected with them on a deeper level if they’ve watched the whole thing. So that’s a rubbish answer on my part, but I think it depends – though I have seen a lot of video go viral.
Beth: No, that was great. Well, Rhea, that does bring us to the end of the session. I’m just going to share your email address in the chat, if that’s okay, for anyone who missed it, so if you do want to purchase the book, you can email Rhea the order number.
If you have any more questions, I’ve put Rhea’s Enterprise Nation profile and her LinkedIn in the chat, so please do connect with her afterwards. That was a really great session – I really enjoyed it, and there are lots of thank-yous coming through in the chat. Thank you so much, Rhea, and we’ll see you in the next one.
Rhea: Absolutely – thank you so much for having me. Take care, everyone. Bye.
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