Name: Lunch and Learn: Mastering digital marketing as a female founder
Uploaded: 2023-03-07
Description: Get tips on strategies for female founders to employ when starting off in the digital marketing world, from Yasmin Vorajee, founder of Tiny Time Big Results.

Get tips on strategies for female founders to employ when starting off in the digital marketing world, from Yasmin Vorajee, founder of Tiny Time Big Results.

Lunch and Learn: Mastering digital marketing as a female founder

https://www.enterprisenation.com/learn-something/lunch-and-learn-digital-marketing-female-founder

Webinar

In this Lunch and Learn, business.connected adviser

 discusses how female founders can navigate the complex world of digital marketing and succeed online.

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How female founders can navigate the complex world of digital marketing and succeed online.

Hi, I&apos;m Kerry. I&apos;m an AI content consultant, and copywriting trainer with a passion for fusing human creativity and emerging tech.
In 2018, after 18 years as an advertising copywriter, I co-founded the award-winning agency Tiny Giant and moved into exploring the creative opportunities of artificial intelligence.
During the last five years, I&apos;ve co-created the<a href=&apos;https://insidethecask.com/2019/11/05/the-worlds-first-gin-created-by-artificial-intelligence-ai/&apos; target=&apos;_self&apos;> world’s first AI gin</a>, crafted an <a href=&apos;https://www.wired.co.uk/article/ai-queens-speech-christmas-day&apos; target=&apos;_self&apos;>AI Queen’s speech for Wired Magazine</a>, brought the award-winning<a href=&apos;https://www.cheltenhamfestivals.com/news/2019/02/ai-guest-curator-announced-for-2019-cheltenham-science-festival&apos; target=&apos;_self&apos;> Cheltenham Science Festival AI curator</a> to life, served up <a href=&apos;https://tinygiant.io/projects/ai-cocktails/&apos; target=&apos;_self&apos;>AI cocktails</a> across the globe – and have spoken about AI at events both nationally and internationally.
Today, I&apos;m the founder of <a href=&apos;https://uncloudednow.com/&apos; target=&apos;_self&apos;>Unclouded</a>, a content consultancy for entrepreneurs and leaders. I&apos;m on a mission to help forward-thinking individuals and businesses to create stand-out content with the support of AI.
I believe that generative AI tools shouldn&apos;t only be benefitting big corporates with gigantic budgets. Small businesses should be benefitting from the power of AI too. I&apos;m here to show you how.
With generative AI tools like ChatGPT, Bard, Jasper, Claude, Bing AI, Midjourney, Dall.e and RunwayML, you can up your content game quickly. And the great thing is, this technology is still fairly new, so you can be one step ahead.
My main aim? To get you to your first draft faster. That way, you can spend more time on the crafting and strategic thinking that&apos;ll make a real impact on your business.
Here&apos;s what I offer:
AI Content Audits. I’ll take a look at your content setup and outline the ways that generative AI can save you time – and inspire more creative thinking.
AI tool integration and training. My interactive workshops equip your team with the latest generative AI tools and the know-how to use them effectively. We can explore tools including ChatGPT, Bing, Dall.e, RunwayML, Midjourney and more.
AI-assisted copywriting training. Get to your first draft with AI, then use your human writing skills to make your content stand out. With my combination of AI and copywriting skills, I’ll help you harness AI without blending into the sea of beige.
Keen to know more? Please get in touch, I&apos;d love to talk.

AI Consultant and Copywriting Trainer

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Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

Programme Manager

Next Generation: Market and access customers for your service

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

I’ve been helping people become happier, more productive writers since I trained to teach writing during my PhD at the University of California at Davis in 2001 (though really I started more than a decade before that -read on!). Since 2018, I’ve been helping business owners just like you learn how easy writing can be when we let it be ­– I love that moment when a client realises she has something worth saying and the ability to put it into words!
Over the years I’ve realised that most of us were taught how to make writing hard. Why? Because our teachers were expected to teach us to write for exams. Now, most of what I do is help my clients unlearn all of that so they can take the pressure off of writing and enjoy getting their message out to those who need to hear it – your future readers need your blogs and books.

When I was 16 my English teacher told me I’d never learn to write well and shouldn’t pursue a degree in the arts or humanities at uni (I didn’t listen – my degrees are in music and English). I realise now that he had very fixed, and I’d still argue erroneous, ideas about grammar. Because I didn’t share them, he didn’t give me good marks. Luckily, I wasn’t the kind of teen who took such pronouncements from my teachers to heart. Some of my friends did, and it still hurts to think about how his cruel remarks contributed to silencing them.
Now, I thank him for helping me be a better teacher and coach by showing me that my instinctive supportive approach gets better results than criticism.
Growing up, I was always teaching someone something – mostly helping friends with homework, but also more elaborate undertakings. For example, I was the eldest grandchild and when I was about 10, I took my sister and cousin to the library to get books for their summer research project. This wasn’t something assigned by the school, I&apos;d just decided we should all choose a topic and write a report by the end of the summer. In a way, they were my first coaching clients!
Now, in my business, I get to spend all day playing with ideas and words with my clients so they can get their message out to the people who need to hear it. If you’re ready to make writing easy, <a href=&apos;https://tidycal.com/jennifer5/lets-talk-about-writing&apos; target=&apos;_self&apos;>book a chat today</a>!

Writing coach

Think Like an Author

When you finish Think Like an Author you&apos;ll be ready to write your book! You&apos;ll be confident you have the knowledge and commitment to see it through to publication (and beyond). You&apos;ll understand what steps are involved, what help you want along the way, and where you&apos;ll find the time.

Price: £10

In short, you&apos;ll be thinking like an author!

What&apos;s included?
- a downloadable workbook
- an optional mini-course that consists of video introductions for each 
   secti

With over 20 years of work experience in direct and digital marketing, I am a passionate and driven business consultant who helps start-ups and SMEs across various sectors achieve their goals.
I leverage my expertise in digital marketing, sales, customer retention, cost reduction, growth, and scaling to deliver tailored solutions that meet the specific needs and challenges of each client. I enjoy working with diverse and innovative teams, and I value collaboration, creativity, and learning.
As the Owner of Winn Consult, I have been leading and managing a portfolio of projects for clients in various industries. I have been providing strategic advice, guidance, and support to these clients, helping them improve their online presence, increase their customer base, optimize their revenue, and reduce their costs.
I have also been involved in investor relations, business development, and stakeholder management. Some of the skills that I have applied and enhanced in these projects include new business development, customer relationship management, online marketing, and data analysis.
Key activity includes:
- Business Mentoring/Consultancy on a day rate basis - remotely or on-site
- Digital Delivery - SEO, Content, Website
- Sale Leadership - Helping clients deliver sales training &amp; management
- Business Growth - Identifying quick wins, market analysis, long term strategic plans
- Business Sale - Consulting on and advising on exit plans, SPAs, Equity Sales
- Database - Email, Mail &amp; Telephone analysis, supply

Owner - Winn Consult

Michael Winniczuk

With over 20 years of work experience in direct and digital marketing, I am a passionate and driven business consultant who helps start-ups and SMEs across various sectors achieve their goals.
I leverage my expertise in digital marketing, sales, customer retention, cost reduction, growth, and scaling to deliver tailored solutions that meet the specific needs and challenges of each client. I enjoy working with diverse and innovative teams, and I value collaboration, creativity, and lear

Lunch and Learn: Mastering digital marketing as a female founder

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