How to define your brand

In this Lunch and Learn, brand and design director Alexandra Lunn dives into how to define your audience, articulate your brand values, clearly communicate a brand narrative that will cut through and create a memorable visual identity to attract your ideal customer.

This workshop is perfect for new and existing founders alike, as well as anyone who is already looking to improve their skills in strategy and design.

You'll learn how to create your brand values that will feed into all aspects of your marketing – from your website to social media and newsletters.

Topics covered in this session

• How to craft your own tone of voice and positioning piece

• Tips and tricks to use in Canva and Mailchimp

• How to create consistent and well-designed content that looks like your own

This webinar is part of a series for business.connected. Check out the other events

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now