Find out how content and social media marketing can help you boost brand awareness and drive growth.

How to create strategic digital campaigns

Webinar

In this Lunch and Learn, social media manager, 

 provides an overview of the different types of digital campaigns, including content marketing, social media marketing, paid advertising and CRM. She explains how to take advantage of platforms like TikTok and Instagram, harness the power of user-generated content and use the unique features of various social media platforms to market your business.

, Therese is a passionate social media mentor and content creator with a BA in Business Management and a Level 4 in Digital Marketing. Her journey has taken her from the world of TV and radio to the dynamic realm of social media, where she thrives on helping business owners and social media newbies confidently navigate the digital landscape.

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

 offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

Lunch and Learn How to create strategic digital campaigns

Lunch and Learn: How to create strategic digital campaigns

Hi, I’m a multi-channel marketing consultant who’s scaled two companies from start-up to unicorn status-  $US 1B. I help start-ups  develop  marketing functions on a shoe string, prioritising the most cost effective channel strategies to drive growth. I have over twenty years of B2C and B2B brand and marketing experience, having worked at top ad agencies like McCann and also a truck load of digital marketing knowledge from working at Meta as well as CMO roles for several successful UK start ups. My expertise are branding, demand and lead generation, social media, digital/SEO, email, influencer and referral/ word of mouth marketing.

Founder

Lunch and Learn: Mastering influencer and word-of-mouth marketing

This session equips you with the tools to grow your business through authentic, impactful marketing.

Expert Cybersecurity Consultant
With extensive experience in cybersecurity, I specialise in providing comprehensive solutions to safeguard businesses against digital threats. My expertise spans consulting, training, incident response, penetration testing, and compliance management.
Expertise Areas:
Cybersecurity Consulting:
<ul>
<li>Risk Assessments: Identify vulnerabilities and assess potential risks to create tailored security strategies.</li>
<li>Security Architecture: Designing robust and secure IT infrastructures to protect against cyber threats.</li>
</ul>
Incident Response and Management:
<ul>
<li>Preparation: Developing incident response plans and conducting tabletop exercises.</li>
<li>Response: Leading efforts to contain and mitigate security breaches.</li>
</ul>
Compliance and Regulatory Guidance:
<ul>
<li>Regulatory Standards: Ensuring adherence to GDPR, HIPAA, and PCI-DSS regulations.</li>
<li>Compliance Management: Implementing and managing programs to meet regulatory requirements.</li>
</ul>
Training and Awareness Programs:
<ul>
<li>Employee Training: Conducting awareness training on best practices.</li>
<li>Phishing Simulations: Running simulated attacks to improve vigilance and response.</li>
</ul>
Security Solutions Implementation:
<ul>
<li>Managed Detection and Response (MDR): Deploying and managing advanced threat detection and response solutions.</li>
<li>Vulnerability Management: Continuous monitoring and remediation of security vulnerabilities.</li>
<li>Penetration Testing: Simulating attacks to identify and address weaknesses before exploitation.</li>
</ul>
Cybersecurity Insurance:
<ul>
<li>Risk Transfer: Assisting businesses in obtaining insurance to mitigate financial impacts from breaches.</li>
<li>Policy Guidance: Advising on best practices and requirements to qualify for and maintain coverage.</li>
</ul>
Why Connect with Me? As a dedicated cybersecurity professional with strong partners, I empower businesses with the knowledge and tools to protect their digital assets. I believe in a proactive approach to cybersecurity, focusing on prevention, education, and swift response to incidents. Together, we can create a secure environment for your business to thrive in the digital age.
Feel free to contact me to discuss how we can enhance your cybersecurity posture and protect your business from evolving threats.

Cybersecurity solutions and consulting network

This group is for cybersecurity professionals and businesses focused on protecting digital assets.

I’m Nicki, founder of Pedddle and a believer in the creative community with a desire to spread the word about independent, creative markets and their stallholders.
Pedddle was created for me! A customer to local markets and as a conscious consumer wanting to make shopping choices easier than they currently are.

Business support and directory listing for market stallholders

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A community and resources platform to help nurture and support owners.
</div>

Helping Leaders make informed decisions.
I&apos;m a driven and data-focused professional with extensive experience in both law enforcement and business. Over the years, I&apos;ve consistently developed talent, driven behaviour and cultural change, and led teams through coaching and values-driven behaviour. I&apos;m adept at utilising data analysis tools and methodologies to inform decision-making and improve organisational outcomes.
Now, I channel my passion for data into providing tailored data services for small businesses. I understand the unique challenges that small enterprises face, and I&apos;m committed to helping them harness the power of data to make informed decisions, optimise operations, and drive growth.
I&apos;m dedicated to continuous professional development and fostering a culture of innovation and excellence. By partnering with me, you&apos;ll gain access to actionable insights that can transform your raw data into a strategic asset. Let&apos;s work together to unlock your business&apos;s full potential through data-driven strategies.
Ready to make data work for your business? Let&apos;s connect and explore how we can achieve your goals together.

John Gibbons

Helping Leaders make informed decisions.
I&apos;m a driven and data-focused professional with extensive experience in both law enforcement and business. Over the years, I&apos;ve consistently developed talent, driven behaviour and cultural change, and led teams through coaching and values-driven behaviour. I&apos;m adept at utilising data analysis tools and methodologies to inform decision-making and improve organisational outcomes.
Now, I channel my passion for data into provid

Lunch and Learn: How to create strategic digital campaigns

Topics covered in this session:

Free video training, exclusive offers and workshops

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