Lunch and Learn: How to communicate effectively with your customers

Phillip Adcock
Phillip AdcockAdcock Solutions Limited

Posted: Fri 31st May 2024

Ever wondered what makes your customers tick and how to connect with them on a deeper level?

We hear you! In this Lunch and Learn, Phillip Adcock unlocks the power of behavioural science to transform your business with psychology-based insights. He explains how your customers think and make decisions so that you can engage with them more effectively.

Phillip has spent 25 years analysing shoppers and consumers in 27 countries. Having worked for 75% of the leading brands in the UK, he has helped deliver more than £2 billion in sales uplifts. He has appeared on TV as a shopper and consumer expert with Rip Off Britain, Panorama, Dispatches and ITV Tonight.

Key takeaways from this session:

  • Develop a deeper understanding of how customers behave and deliver marketing initiatives that speak directly to them

  • Improve your understanding of the various factors that drive people's purchase decisions

  • Understand the psychological factors that influence behaviour and persuade more customers to take the desired action

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Phillip Adcock
Phillip AdcockAdcock Solutions Limited
For more than 20 years, the Company I founded worked with 67% of the top 100 brands and retailers in UK. And across a further 26 Countries. Clients have included: Lindt & Sprungli, Unilever, Imperial Tobacco, Anheuser Busch, The Post Office, Asda, Tesco, and Pladis Global. My unique understanding of behavioural science, consumer psychology and shopper behaviour has empowered world famous businesses to grow share by creating more positive and engaging customer experiences. In summary, I'll help you communicate with your customers more effectively to grow your business performance using proven psychology. After 20 years setting up and runnnig my business, I successfully sold it in September 2019 and now concentrate on helping others reach and surpass their own business aims and objectives.

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.