WEBINAR

Choosing the right marketing activity for your business

Posted: Fri 1st Aug 2025

Overwhelmed by all the marketing options out there – social media, email campaigns, events, sponsorships, SEO, ads? Unsure where to invest your time and budget?

In this Lunch and Learn, marketer Lissa McPhillips cuts through the noise and helps you identify which marketing activities are right for your business, based on your goals, audience and resources.

You'll walk away with a practical framework to make confident, strategic marketing decisions.

Topics covered in this session

How to match marketing activities with your specific business goals and customer journey
A simple framework to evaluate which marketing channels are worth your time, effort and budget
How to focus on fewer, more effective activities without getting distracted by trends or pressure to do it all

About the speaker

With over 25 years of strategic marketing experience, Lissa is a dynamic force in driving business growth and success.

She has previously held senior marketing positions with several Fortune 500 companies, including CIT, Dell and JP Morgan Merchant Services, where she served as VP of marketing for Europe.

In 2018, Lissa founded Dynamic Marketing, an advisory agency dedicated to providing SMEs with high-impact marketing strategies.

She helps business owners refocus on their core operations while achieving measurable marketing success.

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Lissa McPhillipsDynamic Marketing

I founded Dynamic Marketing with the express goal of helping business owners grow their sales with better marketing. Growth is vital to every business – growth of a customer-base; growth of market share; and growth of revenue. But when it comes to marketing, a lot of business owners don’t know where to begin with many taking a one-size-fits-all approach which doesn’t give them the results they’re looking for. That’s where I can help. I understand that a business is not going to invest in marketing unless they see results. When they work with me, they see those results because I ensure they are doing the right marketing for their business. My Background Over the past 20 plus years, I've worked both nationally and internationally with high-growth start-ups such as Esat Telecom and Digicel, and held senior management roles in Fortune 500s Dell and JPMorgan. I am accomplished in developing marketing strategies that provide a roadmap for growth; in all areas of digital marketing and lead generation; in developing communications and content; and in mentoring internal teams. Think of me as your external Chief Marketing Officer. I take the pain out of your marketing and deliver the results you’re looking for.

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