LinkedIn: How to attract the right clients with confidence

LinkedIn expert Rosemary O’Shaughnessy shares key strategies for attracting and retaining ideal clients in this podcast.

Topics covered in this session:

• Clarity wins: Explicitly state who you serve (and who you don’t) to attract better-fit clients

• Consistency builds trust: Align your profile, posts and messaging to reinforce credibility-

• Proof over promises: Showcase testimonials and case studies to demonstrate results

• AI is a tool, not a replacement: Use technology to enhance, not replace, genuine connection

• Interpersonal skills = ROI: Relationships thrive on clear communication and actionable advice

• Time efficiency: Focus on committed clients who implement your guidance (no tire-kickers)

Relevant resources

• Boosting your LinkedIn to attract ideal clients

• How to attract customers and clients on LinkedIn

• How contractors and freelancers can use LinkedIn to create a sales hit list