Fortified foods and beverages are growing in popularity due to the increasing demand from consumers to prioritise their mental and physical health, especially since the COVID-19 pandemic.
Creating fortified food offers food and beverage businesses a unique opportunity to develop nutritious products, meet consumer demands, diversify their product offerings and enhance their market competitiveness.
Here, we will discuss fortified foods, including their legal aspects and provide step-by-step strategies for effectively incorporating fortification into your product line.
Fortified food means that food and beverage companies voluntarily add vitamins and minerals to their products that have a nutritional or physiological effect. However, it has to follow the Regulation (EC) 1925/2006.
What is considered fortified food?
Firstly, to be classified as fortified food, vitamins and minerals can be added to your products for three reasons:
To improve the nutritional value of the product
To address common deficiencies
To compensate for vitamins and minerals loss during processing
If you are adding vitamins or minerals to your product for reasons other than fortification, such as preservation, your product will not be classified as fortified food. In this case, you will need to comply with the additives legislation.
Secondly, the fortified food legislation does not apply to: