Learn about understanding your customer, how customer focus benefits you and your customers, and how to create a customer-orientated mindset.

Lunch and Learn: Why customer focus is important to a business

Webinar

In this Lunch and Learn, Paul Clayton, a business development consultant with over 30 years' experience in senior sales and management roles, explains why and how customer focus is the route to success for your business. 

You likely believe you deliver a great experience to your customers, but do they hold the same view?

Lunch and Learn: Why customer focus is important to your business

Learn about understanding your customer, the benefits of customer focus, and how to be customer-oriented.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

StartUp Series: The art of customer profiling

How to get inside your customers' heads and hearts, and why knowing your customers gives you an advantage.

Experienced in person trainer who pivoted during the pandemic to manage and deliver e-learning training for Enterprise Nation. 

Next Generation: Food industry

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners in the food sector, don’t worry, there’s a group for you too!

I started my first business at 17. Back in the 80&apos;s there was no internet, no support and I didn&apos;t have a network of friends or family that could help. Over the next 40 years I have started many more from a courier company to an in-flight catering business.
As I gained experience, I would willingly share it with others. Sometimes people just want to bounce ideas around with someone that has experience and knowledge that leave you motivated and better informed. Unfortunately, not everyone has that important network so I decided to volunteer for The Prince&apos;s Trust.
Having someone believe your idea and you as an individual is invaluable, especially when no one else does. One of my first Prince&apos;s Trust mentees would give me a dozen reasons to pack it all in and I would give him a dozen to keep going. He eventually went on to win the prestigious Pride of Britain Awards. I volunteered for the Trust for over a decade not just as an advisor but the interim Chair of the awards panel.
I am a qualified business advisor, an accomplished business mentor and an accredited business coach. But most of all, I have decades of experience supporting start-ups. My personalised approach to support gives clients the confidence to implement ideas with the skills and resources to hand. My entrepreneurial mindset helps them identify a wider audience for their products or services.
In my last role I was the lead for Enterprise &amp; Innovation within a housing association. I helped to start and support over 300 businesses and social enterprises across the North-West of England. I ensured start-ups had access to funding, support and premises.
I am also the Director of a waste management company, an innovating and patent pending service that increases the capacity of communal bins with a mobile compacting service.
My ongoing mission is to provide professional entrepreneurial support and advice to individuals looking to start up or grow their business.

Business Start-up Consultant

90 minute zoom consultation

90 minutes to discuss your business idea or challenges getting started. Most topics can be discussed although I do not give financial advice. Please make notes as the conversation will develop into an exciting action plan enabling you to be confident about your next steps.

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging questions, so let’s start. Do you value yourself? Do you fantasise about a different or much better life when you have space and time for yourself? I’ve been here myself Friends and colleagues would say to me - you’re so successful, how do you do it? But I didn’t feel successful. I had nothing other than my work. I’d worked globally in the boardrooms of several blue-chip companies, as an Executive Coach and team-building expert. I was highly trained and knew I was talented. Twenty years ago I was using some pretty advanced energy and play techniques which got great results. I helped grown men in grey suits get out of their heads and into their gut and their intuition. I had great fun at work. Away from that environment, I had a secret life going on in my head which meant I was desperately trying to find someone to love me. In 2013 I began dating my husband, John. We dated way back in 1983 and somehow 30 years later, John discovered me online. That&apos;s a story for another time. I found John and the Law of Attraction at the same time. Neither of us was in a good place, but we made a promise to ourselves that we were going to help each other, communicate openly and find happiness together. The Law of Attraction most definitely helped us both examine our behaviour and what we were attracting, but it wasn’t until I was introduced to Human Design that the magic happened. I began to see I wasn’t valuing my uniqueness. I began to see I was hiding and keeping myself small. I began to see the life that I’d kept secret from others WAS how I was meant to be As The Queen of Reinvention, I help women understand their uniqueness and how to make their secret life come true.

The Queen of Reinvention

Sheena Mason-White

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging question

Lunch and Learn: Why customer focus is important to your business

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