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WEBINAR

How to write and win bids

Tony Round
Tony RoundMaxim Growth Limited

Posted: Thu 27th Nov 2025

It's not just what you say, it's how you say it!

Writing winning bids is an art and a science but one that everyone can master.

If you're good at what you do and there's demand for your products or services, this webinar led by Tony Round will help you write bids that make a compelling case for your company to win the business on offer!

Topics covered in this session

  • Where to start once your bid has landed

  • How to elevate your bids from good to great

  • Common mistakes and pitfalls to avoid when bidding for contracts

About the speaker

Tony has been winning business in the private, public and not-for-profit sectors for almost all his life.

Lately, he's served as a director of APMP, the professional body for bid and proposal professionals, before setting up his own business winning firm Maxim Growth.

Recent successes have included a £77 million bid for a security client and a contract worth just £40,000, so he understands the challenges of winning business at every level.

People also watched

 

Banner for "Supply Connect" featuring diverse workers and text: "Helping small businesses unlock government contracts."

Take your next step

Public sector contracts aren't just for the big players. With the government actively encouraging SMEs to take part, your business could be exactly what buyers are looking for. Register now

Tony Round
Tony RoundMaxim Growth Limited
I specialise in helping your business to generate income, develop and grow, with practical help, advice and support to grow sales and win more business. I specialise in Bid and Proposal Management, Sales, Capture Management (ask me if you don't know what Capture is!), Key Account Management and can help you get 'Bid Ready" if you are interested in competing for part of the 33% (£131bn) of annual Government spend earmarked for Small Business in the UK. I provide consultancy services to add capacity and capability to your business or I can arrange training in all of the key disciplines where I provide support to help you to learn, develop and grow. We also provide business intelligence and bid writing services and support for companies looking to compete to win public sector contracts. To complement this work we also offer training and development opportunities in Capture Management, Sales, Key Account Management, CRM, Bid Management, Bid Writing and will shortly be launching our new Social Value workshops. On a personal level, I am partnering with Jeremy Brim on his Destination Freedom programme that offers resources and advice in a community setting to help members to achieve financial literacy and freedom. I'm an experienced entrepreneur having lost one business but subsequently successfully built and sold two others, I'm currently working on this, my fourth and am an investor in blip, the new, innovative and specialist small business insurer, I have been a mentor with the School of Hard Knocks, am Sfedi trained and my passion is for making things work, my personal motto is ‘Aut inveniam viam aut faciam’ which means 'I will find a way or make one' and that pretty much sums up my approach to helping my clients

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