WEBINAR

Lunch and Learn: How to identify priority export markets

Nicola Thomas
Nicola ThomasA La Carte Consulting

Posted: Tue 26th Nov 2019

There are nearly 200 countries in the world so how do you select which ones offer the best opportunities for your products?

In this Lunch and Learn, Nicola Thomas from A La Carte Consulting explains why targeting a limited number of markets will fast-track your overseas sales. She'll also help you to assess which countries are the most attractive for your products.

Key takeaways from this session:

  • A clear understanding of what will make a market attractive or unattractive for your products

  • A simple framework to help you assess the relative appeal of individual countries

  • Signposting to free data sources

Nicola is an industry coach, mentor and trainer who supports manufacturers to develop and implement their export plans and acquire the necessary skills and knowledge to succeed in overseas markets.

She is also a director of the UK Food & Drink Exporters Association and in March 2018 was recognised as one of the UK's top five export business advisers by Enterprise Nation.

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Nicola Thomas
Nicola ThomasA La Carte Consulting
I am passionate about helping food and drink SMEs build sustainable and profitable sales overseas: I work with business owners to tackle the "pain points" they encounter as they develop their exports, including finding and managing best-fit in-market partners, optimising limited human and financial resources and getting set up internally. As a languages graduate wanting to combine a love of travel and food, I have spent my career building international sales networks across a wide range of product categories.   For the last 15 years I have been an industry coach, mentor and trainer, supporting manufacturers to develop and implement their export plans and acquire the necessary skills and knowledge to succeed in overseas markets.  I am also a Director of UK Food & Drink Exporters Association: we deliver practical support programmes for new and experienced exporters, including strategy and skills workshops, overseas trade missions, meet the buyer events and international market development projects.  In March 2018 I was recognised as one of the UK’s top 5 SME Export business advisers by Enterprise Nation.   Linkedin profile: https://www.linkedin.com/in/nicola-thomas/  

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