How to be the number one in your market
Posted: Tue 25th Aug 2015
The masterclass was broadcast live on 25 August at 12.30pm and hosted by Quentin Pain focusing on how to build the number one business in your market.
Quentin, who has started and sold six businesses including multi-million pound software company Accountz, advises business owners on how to become a leader in their chosen niche.
Live Blog Member Masterclass: How to be number one in your market
Questions & Answers - there were two questions we were unable to cover in the session, please find Quentin's responses below:
Question:
Our business is about enabling job sharing. While our big vision is for job sharing to be "normal" for anyone of working age, we think our initial target market is women with children aged 35-45. So should we aim our content, language and brand at those women, or should we aim to be gender neutral with our site content, but aim our marketing at those women?
Answer:
SARA: The tighter you can make your whole offering, the more traction you will get. This is true of any market. If you have a more generic site but aim your marketing at a specific segment, they 'may' be disappointed when they get there (however, there's always the possibility that they don't know what they're missing because they don't have the same expectations as perhaps you have). The problem comes when you try to expand your market. But if you do expand, it will likely be because you were successful, in which case you should have more resources to use to help that expansion.
Question:
How do you convert followers into paying clients. I have lots of followers on meetup but not many turn up for workshops. The workshops focus on self-empowering processes and tools and conversations.
Answer:
KRIS: It's all about your audiences' needs. What can you offer them that they will value so much they are willing to pay for it? So first, look at your offer. That is where the roadblock seems to be. Talk to everyone you can at your meetups and ask them if there was one problem they would love to solve, what would it be?
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