How entrepreneurs can save for later in life

So let’s get started. Q1 What role should social media play in a small business' online marketing strategy? #GoandGrow #socialmedia

— Enterprise Nation (@e_nation) May 10, 2016

@e_nation it should be at the heart of it. The #social #customer is someone you
can't afford to ignore: https://t.co/mHpazmmemJ #GoandGrow

— BT Business (@BTBusiness) May 10, 2016

A1: Organic social is primarily a channel to connect with existing customers #GoandGrow . Should be thought of as a 'live' version of email

— Nick Leech (@Nick_Leech) May 10, 2016

A1 Every business should be using social media in some way. Your customers are there! #GoandGrow

— Dan Martin (@Dan_Martin) May 10, 2016

A1: Paid social is a way to promote your best content to prospects - a great way to introduce your brand to future customers #GoandGrow

— Nick Leech (@Nick_Leech) May 10, 2016

@e_nation It should be an important element but only the channels where you know how to successfully reach your target audience #GoandGrow

— Switchstance (@SwitchstanceIT) May 10, 2016

A1: Good question! Social's role (one of!) is to turn your customers into advocates for your biz. #GoandGrow https://t.co/vI45LjpWtd

— Naturally Social (@NlySocial) May 10, 2016

A1 A great thing about social is segmenting your audience to the finest detail #GoandGrow. No more broadcasting. https://t.co/DIrkkEf4r3

— Nick Leech (@Nick_Leech) May 10, 2016

A1: @e_nation For relatively small investments, social media can be a very cost effective marketing tool. #GoandGrow (1/2)

— WD UK (@WD_UK) May 10, 2016

A1: @e_nation But don't over-focus on social and ignore the benefits of search, influencer and content marketing. #GoAndGrow (2/2)

— WD UK (@WD_UK) May 10, 2016

Great discussion. Time to move on! Q2. What are the key features of great online content? #GoandGrow Use A2 in your answers.

— Enterprise Nation (@e_nation) May 10, 2016

A2. Great online content adds value to your customer. Like @nick_leech says - not braodcasting. #goandgrow

— Green Ginger Design (@GreenGingerDes) May 10, 2016

A2: Great online content = a) tailored to your audience, b) not written like a press release c) mixture of both written & visual #GoandGrow

— Microsoft UK SMB (@MicrosoftSB) May 10, 2016

@passionpods @e_nation Q2 I like the warts and all stories. It's real and believable. V human - and we love human #GoandGrow

— Lizzie Slee (@Lizziepin) May 10, 2016

A2: It's got to be easy to read. Embrace Brevity my friend @JimConnolly would say! #GoandGrow https://t.co/mFDnDOM5ka

— Nick Leech (@Nick_Leech) May 10, 2016

A2 - Avoid a wordy snoozefest - give content personality, make it interesting and don't be restricted by words alone! #GoandGrow @e_nation

— Alexis L (@AlexisLiming) May 10, 2016

A2 - Avoid a wordy snoozefest - give content personality, make it interesting and don't be restricted by words alone! #GoandGrow @e_nation

— Alexis L (@AlexisLiming) May 10, 2016

A2: @e_nation Value - your content has to have value to customers. If it's just promotion it's meaningless. #GoandGrow

— WD UK (@WD_UK) May 10, 2016

#GoandGrow A2: I'd say tone of voice, clear call to actions (if relevant) and consistency. Be relatable!

— Naturally Social (@NlySocial) May 10, 2016

A2. Users don't have much time so get to the point early, make sure to give actionable advice & insights #GoandGrow

— Matthew Butterfield (@mat_butterfield) May 10, 2016

@e_nation A2 #relevant, #simple, #personalised & #timely - tips to good content #marketing (oh & make sure everything has a call to action!)

— Gemma Shaylor (Wood) (@SmallBizzGems) May 10, 2016

@e_nation A2: Should be relevant to the audience, not directly selling. Sharing industry ideas and knowledge. #GoandGrow

— Xero accounting app (@Xero) May 10, 2016

A2: @e_nation Also, great content is vital for good organic search. Google algorithms favour good content. #GoandGrow

— WD UK (@WD_UK) May 10, 2016

Loving your work go and growers! Time for Q3. What tips do you have for managing security and data storage online? #GoandGrow @WD_UK

— Enterprise Nation (@e_nation) May 10, 2016

With a related question: Q4. If small businesses lose online data, what should they do? #GoandGrow

— Enterprise Nation (@e_nation) May 10, 2016

A3: @e_nation Make sure you always back up offsite either to external device or the cloud. #GoandGrow (1/3)

— WD UK (@WD_UK) May 10, 2016

A3: @e_nation Audit your data, don’t waste time backing up data you don’t need. #GoandGrow (2/3)

— WD UK (@WD_UK) May 10, 2016

A3: @e_nation Separate personal & business data. #GoandGrow (3/3)

— WD UK (@WD_UK) May 10, 2016

@e_nation Use #trusted tools which allow u to focus on doing biz without worrying about #data #security #goandgrow https://t.co/KIREXndmnK

— Gemma Shaylor (Wood) (@SmallBizzGems) May 10, 2016

@e_nation A3: Secure passwords, with special characters. Change frequently & also use 2 step auth. https://t.co/J0X5Bl4Ika #GoandGrow

— Xero accounting app (@Xero) May 10, 2016

A4: @e_nation If accidentally deleted, your device may have created an auto back-up, search how to check this. #GoandGrow (2/3)

— WD UK (@WD_UK) May 10, 2016

A4: @e_nation If all else fails, set up auto-save functions so it doesn’t happen again. #GoandGrow (3/3)

— WD UK (@WD_UK) May 10, 2016

@e_nation A4: It's always a good idea to keep a regular data back ups locally, so information can be restored, if needed. #GoandGrow

— Xero accounting app (@Xero) May 10, 2016

@e_nation A3: we favour cloud based large tech companies that we can trust with our data... @Xero @google @facebook etc. #GoandGrow

— Robert Hallmark (@robert_hallmark) May 10, 2016

@e_nation A3: many companies are offering cyber insurance to protect small businesses against losses #GoandGrow

— Petra Young (@petra_young) May 10, 2016

A4: #SMBs simply cannot afford to lose data in the first place. Protect Your Data With Smart Employees https://t.co/4ILZtU8cHp #GoandGrow

— Microsoft UK SMB (@MicrosoftSB) May 10, 2016

I think it's time to have another question! Q5. What's the best way for small businesses to use tech to engage with customers? #GoandGrow

— Enterprise Nation (@e_nation) May 10, 2016

@e_nation A5 Use tech to better understand & analyse your customers and provide an amazing #customerexperience #data #CRMOnline #goandgrow

— Gemma Shaylor (Wood) (@SmallBizzGems) May 10, 2016

Use #tech to get in touch faster with your customers & in turn, keep them happy https://t.co/WkeS4c2TYa #GoandGrow https://t.co/2DSkbmG2fJ

— BT Business (@BTBusiness) May 10, 2016

@e_nation A5: New #tech like Online Invoicing is a great way to engage & improve cashflow in the process: https://t.co/JZHnPJgo4I #GoandGrow

— Xero accounting app (@Xero) May 10, 2016

@e_nation Q5 - a simple, clear website that tells customers at a glance exactly what you do. #GoandGrow

— Lizzie Slee (@Lizziepin) May 10, 2016

Q5. Use tech to understand what your customers want at that moment, then hit with relevant ads, be it product or content. #GoandGrow

— Matthew Butterfield (@mat_butterfield) May 10, 2016

A5: Another tip is @SumoMe to help convert visitors to leads #GoandGrow Try for free! https://t.co/pjKEBTSYaQ

— Nick Leech (@Nick_Leech) May 10, 2016

@e_nation A5 CRMs help to gather rich data on your community in order to be more personal in your communcations @AlexisLiming #GoandGrow

— Kieran Bunting (@kieranbunting) May 10, 2016

#GoandGrow Q5 opportunity to be visible 24/7 (or open outside of 9-5!) using tech. Recognise customer behaviour = greater satisfaction.

— Naturally Social (@NlySocial) May 10, 2016

A5: Tech such as @SkypeBusiness can help you better connect with customers. Share info, collaborate all from your #homeoffice #GoandGrow

— Microsoft UK SMB (@MicrosoftSB) May 10, 2016

A5: Tech such as @SkypeBusiness can help you better connect with customers. Share info, collaborate all from your #homeoffice #GoandGrow

— Microsoft UK SMB (@MicrosoftSB) May 10, 2016

Moving to the next subject. Q6. What role does the cloud play in the way small firms manage their finances and cashflow? #GoandGrow #cloud

— Enterprise Nation (@e_nation) May 10, 2016

Moving to the next subject. Q6. What role does the cloud play in the way small firms manage their finances and cashflow? #GoandGrow #cloud

— Enterprise Nation (@e_nation) May 10, 2016

@e_nation Vital. Rarely at my desk for long but need access at all times. Easy to give secure access to others too. #GoandGrow #cloud #team

— Robert Hallmark (@robert_hallmark) May 10, 2016

@e_nation A6: Real time data at your fingertips, allowing for instant online collaboration wherever you are in the world. #GoandGrow

— Xero accounting app (@Xero) May 10, 2016

A6. Cloud allows #startups to buy what they need, not face huge infrastucture costs. #goandgrow

— Green Ginger Design (@GreenGingerDes) May 10, 2016

@e_nation A6: Using the cloud as a platform also allows real time connections to other services / banks. Helping with cashflow. #GoandGrow

— Xero accounting app (@Xero) May 10, 2016

@e_nation A6: Cloud also has a network effect for Small Businesses, stimulating growth: https://t.co/VnVpsJ3XzM #GoandGrow

— Xero accounting app (@Xero) May 10, 2016