Posted: Tue 14th Jun 2016
Earlier this year we ran a massive Twitter chat focused on digital and online business issues. Western Digital, BT Business, Microsoft and Xero, supporters of our digital bootcamps across the UK, and other experts shared their advice on six topics. A summary of the tips is below.
Get more tips for building the online business you've always wanted at digital bootcamps in Nottingham on 29 June, London on 20 July and Birmingham on 29 July. Book your ticket here.
Question one: Social media
A1: Organic social is primarily a channel to connect with existing customers #GoandGrow . Should be thought of as a 'live' version of email— Nick Leech (@Nick_Leech) May 10, 2016
A1 Every business should be using social media in some way. Your customers are there! #GoandGrow— Dan Martin (@Dan_Martin) May 10, 2016
A1: Paid social is a way to promote your best content to prospects - a great way to introduce your brand to future customers #GoandGrow— Nick Leech (@Nick_Leech) May 10, 2016
Question two: Online content
Great discussion. Time to move on! Q2. What are the key features of great online content? #GoandGrow Use A2 in your answers.— Enterprise Nation (@e_nation) May 10, 2016
A2: Great online content = a) tailored to your audience, b) not written like a press release c) mixture of both written & visual #GoandGrow— Microsoft UK SMB (@MicrosoftSB) May 10, 2016
#GoandGrow A2: I'd say tone of voice, clear call to actions (if relevant) and consistency. Be relatable!— Naturally Social (@NlySocial) May 10, 2016
A2. Users don't have much time so get to the point early, make sure to give actionable advice & insights #GoandGrow— Matthew Butterfield (@mat_butterfield) May 10, 2016
Questions three and four: Managing secure data online
With a related question: Q4. If small businesses lose online data, what should they do? #GoandGrow— Enterprise Nation (@e_nation) May 10, 2016
Question five: Engaging with customers through technology
I think it's time to have another question! Q5. What's the best way for small businesses to use tech to engage with customers? #GoandGrow— Enterprise Nation (@e_nation) May 10, 2016
Q5. Use tech to understand what your customers want at that moment, then hit with relevant ads, be it product or content. #GoandGrow— Matthew Butterfield (@mat_butterfield) May 10, 2016
#GoandGrow Q5 opportunity to be visible 24/7 (or open outside of 9-5!) using tech. Recognise customer behaviour = greater satisfaction.— Naturally Social (@NlySocial) May 10, 2016
Question six: Cloud computing
Each digital bootcamp runs from 9.30am until 4pm and costs just £10 (or £7.50 for Enterprise Nation Classic members). But that's not all! You'll also receive £50 in Bing advertising credits and a free digital health check of your business. Attending is a no-brainer!
Book your tickets below.
If you're an Enterprise Nation Classic member, log into your account and go to our events section where your 25% off ticket discount will be automatically applied.
Nottingham, 29 June: See the agenda here and book your ticket below:
London, 20 July: See the agenda here and book your ticket below:
Birmingham, 27 July: See the agenda here and book your ticket below: