Posted: Wed 4th Dec 2019
To celebrate the launch of Enterprise Nation's new business support platform, which makes it even easier to connect with experts, we're profiling some of the many advisers that support our community. Our second profile is Rosie Davies-Smith, founder of PR Dispatch, who can help get PR for your business. She talks about building confidence and approaching publications.
Affordable PR memberships for product-based businesses.
We offer press contacts, step-by-step PR learning and expert support, so that product-based businesses can pitch their products to the press. Membership is just £59 per month.
I attended a StartUp Saturday one-day business class with Enterprise Nation founder Emma Jones when I was 21. I had wanted to start a business since I was five years old. I had finished my degree and was ready to dive head first into doing something on my own.
I learnt more on that day than I learnt in my three year degree. Emma made starting and running a business seem possible (almost easy). I founded my first business (LFA) aged 23 and have always had Enterprise Nation by my side since that day.
I've been lucky enough to asked to be a speaker at StartUp 2018 and 2019, and will be speaking at StartUp 2020. I've also delivered workshops at the Wellness and Fashion Exchange events.
The audience have always been really engaged and we have met people who are now members of PR Dispatch including Zaffrin from Five Dot Botanicals who saw me speak at a few events before becoming a member.
I saw brands signing up to my services after delivering a webinar on how to pitch products into the Christmas press. Four people registered for our Christmas Gift Guide membership which retails at £490 each, so this was great business for us.
It sits proudly on our Instagram bio. It instills trust in our business from brands that haven't come across us before. Straight away people see the Enterprise Nation reference and feel at ease because you recommend us.
Reaching the volume of people we want to reach has been challenging. There are only so many talks and workshops we can do and we realised we needed digital marketing to help increase awareness.
We looked for a professional to advise us on the best plan of action and after some really helpful advice put budget behind Google AdWords. He explained that we needed to capture people who were actively thinking and looking for PR.
Imagery is key for great coverage. For product businesses, you need great product shots including cut-out and lifestyle images. For service businesses, you need team photos, founder imagery, office shots, action shots and great content to circulate.
Without these assets, doing PR and gaining coverage is almost impossible.
"Being all things to all people is a recipe for mediocrity." Focus on your niche and do it well.
From the start, I have reviewed what we do every six months. The way people are influenced to purchase products changes at such a rapid pace that our services have to evolve to stay on top of the PR industry.
I listen intently to our customers; What do they want? How do they feel? What are their issues? Everyone says "you are changing things again" but my response is always "that's the reason people choose us over other PR services".
Enterprise Nation members can request a 30-minute taster session through her profile with Davies-Smith or enquire about her PR Membership. Find out more about becoming a Community member to connect with expert advisers or list your services here.