The birth of a purpose-driven skincare brand

When Sandra Reveira began experiencing changes in her skin due to hormonal shifts, she realised something troubling – there were few, if any, products on the market that addressed her needs in a more sensitive way.

"When I looked at what was out there, the ingredients were just so harsh, and they dry out your skin," Sandra explains. "I needed something a bit more gentle, for my skin and for my intimate areas as well."

Rather than settle for a product she didn't like, Sandra took matters into her own hands. In 2023, she launched Nature's Flood – a skincare and wellness brand that offers intimate skincare products, body butters, facial elixirs and more, all designed with sensitivity and self-care in mind.

It was a bold step. But like many entrepreneurs starting out, Sandra soon ran into a major hurdle: marketing.

The challenge of digital marketing and creating content

Sandra struggled with one of the most common challenges for small business owners – creating engaging digital content, consistently.

She says:

"I found it so difficult to constantly upload material, keep people engaged, get likes and drive traffic to my page. If you're not naturally that way inclined, it can feel overwhelming."

The pressure to grow her brand's online presence while juggling product development and customer care was mounting. She needed support – ideally, something practical, hands-on and tailored to the modern digital world.

Finding the perfect fit: Google Digital Garage

Sandra had been aware of Google's Digital Garage programme for some time. So when she happened to be off work one day, she decided to check.

That's when she found an event that seemed perfectly aligned – not only was it in London at St Pancras, but it was also covering the exact topics she was struggling with: marketing and AI.

Sandra says:

"It just happened like it was supposed to. Everything aligned – the location, the topics, the timing. I signed up immediately."

Learning to market more smartly

At the Digital Garage event, Sandra dove into a world of tools, techniques and strategies that opened her eyes to what was possible with AI and digital marketing.

She gained a clearer understanding of how AI could help her overcome the content creation roadblock – automating parts of the process, generating ideas and even helping her refine her brand messaging.

For Sandra, who had been struggling with the pressure of producing constant content, this was a revelation.

"It gave me so much clarity. I didn't realise just how much AI could support small business owners like me. I left the session feeling more empowered, more confident and more capable."

Why other business owners should sign up

Sandra is now encouraging other entrepreneurs, particularly those who feel overwhelmed by the digital world, to explore what Google Digital Garage has to offer.

"If you're struggling with marketing, or you feel like you're constantly playing catch-up with content and tech – go. The tools are there and the support is real. You just have to take that first step."

She also emphasises that it doesn't matter how long you've been in business or how confident you feel – there's always something valuable to learn.

Looking ahead to a stronger digital future

As Nature's Flood continues to grow, Sandra is applying what she learned to build a more sustainable and engaging digital strategy – one that doesn't burn her out, but instead leverages smart tools and a clearer focus.

She's a reminder that digital skills aren't just for tech companies – they're vital for anyone with a product, a purpose and a passion to grow.

Ready to grow your business? Join a Google Digital Garage event near you and unlock the tools, insights and skills that are helping entrepreneurs like Sandra to adapt, grow, and thrive – no matter the season.

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