Five key elements of a successful product business
Posted: Tue 8th May 2018
Using the concept of the 'four Ps of marketing' - product, promotion, price, and place - Catherine Erdly will show how small retail product businesses can grow profits. She will then introduce the fifth element; planning.
You will learn how to:
Price goods to make sure each sale generates enough money
Avoid common mistakes that eat into your bottom line
Come up with a detailed plan to help your business growth
When someone tells you “oh wow, things must be going SO well in your business” – does a part of you wish they knew how lost you sometimes feel? I know how hard you work, how badly you want to succeed, how much you believe in the potential of your business, and how much progress you’ve already made. But at some point – between juggling orders, suppliers and the relentless need to keep up on social media, you’ve begun to feel overwhelmed. And financially, you may be wondering when you’ll get the chance to pay yourself a decent salary or hire in enough help. My name is Catherine Erdly and I have over 20 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers. I have helped these businesses get more organised and make more money. Now I want to help you do the same so that you feel clearer, re-energised and confident enough to take your business to the next level. If you’ve been looking for some help with your business, and you’d like a trusted expert to work with you to: - Outline what your options are to make your business a success long term - Make the most of your time - Manage your money - Support you with a new project – like a pop-up shop or wholesale - Give you the confidence to grow as a founder and business owner Then get in touch now, and let’s talk.