Posted: Tue 8th May 2018
Using the concept of the 'four Ps of marketing' - product, promotion, price, and place - Catherine Erdly will show how small retail product businesses can grow profits. She will then introduce the fifth element; planning.
You will learn how to:
Price goods to make sure each sale generates enough money
Avoid common mistakes that eat into your bottom line
Come up with a detailed plan to help your business growth