Webinar

Using the concept of the 'four Ps of marketing' - product, promotion, price, and place - Catherine Erdly will show how small retail product businesses can grow profits. She will then introduce the fifth element; planning.

When someone tells you “oh wow, things must be going SO well in your business” – does a part of you wish they knew how lost you sometimes feel?

 
I know how hard you work, how badly you want to succeed, how much you believe in the potential of your business, and how much progress you’ve already made.

 
But at some point – between juggling orders, suppliers and the relentless need to keep up on social media, you’ve begun to feel overwhelmed. And financially, you may be wondering when you’ll get the chance to pay yourself a decent salary or hire in enough help.

My name is Catherine Erdly and I have over 20 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.

 
I have helped these businesses get more organised and make more money.

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Now I want to help you do the same so that you feel clearer, re-energised and confident enough to take your business to the next level.

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If you’ve been looking for some help with your business, and you’d like a trusted expert to work with you to:

 
- Outline what your options are to make your business a success long term 
- Make the most of your time 
- Manage your money 
- Support you with a new project – like a pop-up shop or wholesale 
- Give you the confidence to grow as a founder and business owner 
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Then get in touch now, and let’s talk.

Founder

Using the concept of the 'four Ps of marketing' - product, promotion, price, and place - Catherine Erdly will show how small retail product businesses can grow profits. She will then introduce the fifth element; planning.

Five key elements of a successful product business

Using the 'four Ps of marketing' - product, promotion, price and place Catherine Erdly will show how small retail product businesses can grow profits.

Since launching in 2005, the Enterprise Nation team has helped thousands of people start and grow their businesses. Led by founder Emma Jones MBE, Enterprise Nation continues to be the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

Lunch and Learn: How to secure press coverage

123 Internet Group are a full service digital marketing agency with over 15 years of industry experience with a head office based in Milton Keynes. We continue to provide award-winning services to more than 600 clients, locally, nationally and internationally. We also work closely with charities and not-for-profit organisations and are proud Chamber of Commerce Platinum members in both Milton Keynes and Northampton.

COVID-19 Marketing Support

Learn how others have positioned their businesses and product/services during the COVID-19 pandemic. What have they learnt, what did they do to help their business and what were the positive results.

JournoLink is arguably the most valuable piece of your marketing toolbox.&nbsp;
19 out of 20 of us now make our buying decisions based on recommendations. Only 10% of us trust social media, but nearly half of us trust the word of journalists. So using journalists to promote your business has never been more important.
JournoLink works directly with businesses, and freelancers who manage the PR and marketing for clients.
It&apos;s the online platform that gives you all you need to manage your PR and that of your clients, linking you with the journalists that are keen to hear about the business, and giving you the help you need on how and when to engage with them. Across the JournoLink team we have a wide spread of PR skills to help you, from the insights of a working journalist to the experience of people who have promoted their businesses through the media, and have handed difficult interview challenges. The platform cost is from less than £50 per month inclusive, and also lets you work on a PAYG basis if that suits you better.

Director

Website Press Room

Having a Press Room on a business website is important to ensure that prospective customers visiting your site see your activity and what your business stands for.
JournoLink provides a free Press Room platform, and gives you the code to add to your site....making you look as big as your biggest competitor.

For more than 20 years, the Company I founded worked with 67% of the top 100 brands and retailers in UK. And across a further 26 Countries. Clients have included: Lindt &amp; Sprungli, Unilever, Imperial Tobacco, Anheuser Busch, The Post Office, Asda, Tesco, and Pladis Global.

My unique understanding of behavioural science, consumer psychology and shopper behaviour has empowered world famous businesses to grow share by creating more positive and engaging customer experiences.

In summary, I&apos;ll help you communicate with your customers more effectively to grow your business performance using proven psychology.

After 20 years setting up and runnnig my business, I successfully sold it in September 2019 and now concentrate on helping others reach and surpass their own business aims and objectives.

Phillip Adcock

For more than 20 years, the Company I founded worked with 67% of the top 100 brands and retailers in UK. And across a further 26 Countries. Clients have included: Lindt &amp; Sprungli, Unilever, Imperial Tobacco, Anheuser Busch, The Post Office, Asda, Tesco, and Pladis Global.

My unique understanding of behavioural science, consumer psychology and shopper behaviour has empowered world famous businesses to grow share by creating more positive and engaging customer experiences.</