Posted: Tue 31st Aug 2021
Last week we hosted The Wellness Exchange, an online extravaganza that saw aspiring entrepreneurs from the wellness industry come together to learn how to pitch to buyers, create a sustainable brand, and grow their ventures using social media. Four lucky attendees also got to pitch their products to Planet Organic and Boots.
We've put together 10 top tips to help budding wellness tycoons turn their business ideas into a reality - along with advisers who are on hand to help. You can book a free discovery call with any of these advisers to find out more about how they can help your business.
Let's get started...
As the old saying goes, “If you fail to plan, you’re planning to fail”. Of course, no business owner sets out to fail. But if you don't have a plan, it makes it much harder to hit your targets. With over 20 years’ experience in coaching and mentoring, Siobhan Gallagher can help you define your business goals and objectives and create a business plan that gives you a roadmap to success.
Get to know your customers
There's no shortage of demand in the wellness industry. As such, it's important that you stay ahead of new trends, consumer spending and brand perception. That's where market research comes in. Nick Rabin, founder of Possibility?, will provide consumer insights, help you become more customer focused, develop a long-term strategy for your brand, and test your ideas.
Consider your legals
Before you launch your wellness brand you'll need to make sure you’ve checked off all the legal requirements for your small business. This includes how to choose a business structure, where to find out which licences you need, and the health and safety rules to be aware of. Christophe Robert of Edwin Coe LLP will identify what legal issues you need to consider, and what pitfalls to avoid.
Nail your branding
It’s often tempting to design your branding in house, but this won’t always result in the polished products that retailers (or customers) want to see. Your products will attract more attention if they're beautifully branded and designed, so consider outsourcing to an expert. Lindsey Moore will help you identify the brand values and personality traits that make you unique and translate this into a powerful brand.
Boost your sales
It doesn’t matter how much you believe in your product, how impressive your branding is, or how competitive your prices are – without sales your business could fail. James White, found of Small Business Sales Academy and co-author of best-selling book Sales Genius 1, helps small business owners to achieve consistent sales results and achieve freedom from financial anxiety.
Many small business owners believe that PR is expensive, complicated and just for big companies. It isn't. Amanda FitzGerald trains entrepreneurs in ways to secure press exposure to attract more clients. With Amanda's guidance and mentoring, her clients regularly feature in major glossies, national newspapers and high-end blogs - which can be a game changer for a business.
Master your digital marketing
Digital marketing has become the norm for successful businesses. If you want to increase your exposure, reach new audiences and boost your sales, you’ll need an effective digital marketing strategy. Digital marketing consultant Simon Facey has hands-on experience working with small businesses in a wide range of sectors so is well placed to help you navigate online marketing for your wellness brand.
Pitch like a pro
Is your dream to see your products on the shelves of the retail giants? It’s much easier said than done. Pitching your products to retailers is an artform. Wizz Selvey, founder of WIZZ&CO, has been pitched to thousands of times, so she knows what works. She champions brands and retailers to stand out and attract customers.
Boss your books
Accounting is vital for every business. Savvy record-keeping is key for monitoring business expenses and discovering new avenues of growth. In addition, maintaining accurate records ensures that business owners remain responsible for tax obligations to the government and their employees. Derek Williamson will make sure you’re on top of things. He specialises in bookkeeping, payroll, VAT and taxation.
Once you've conquered the UK market you might want to consider expanding your brand internationally. Specialising in personal care, healthcare and nutrition, Carol Carson can help support, develop and execute all elements of your brands international expansion, providing routes into many of the world’s largest retailers and e-tailers.
No matter what support your small business needs, there's an adviser who can help. Head to the Enterprise Nation marketplace to browse business services. Not yet a member? Sign up for free today.