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Posted: Wed 31st Aug 2022
We recently hosted The Wellness Exchange, an online extravaganza that saw aspiring entrepreneurs from the wellness industry come together to learn how to pitch to buyers, create a sustainable brand, and grow their ventures using social media. Four lucky attendees also got to pitch their products to Planet Organic and Boots.
With the help of our community of members and advisers, we've put together 10 top tips to help budding wellness tycoons turn their business ideas into a reality. Read on to learn more...
Siobhan Gallagher, Enterprise Nation member, sales coach and mentor
As the old saying goes, “If you fail to plan, you’re planning to fail”. Of course, no business owner sets out to fail. But if you don't have a plan, it makes it much harder to hit your targets.
Connect with Siobhan on Enterprise Nation
Nick Rabin, Enterprise Nation member and founder of Possibility?
There's no shortage of demand in the wellness industry. As such, it's important that you stay ahead of new trends, consumer spending and brand perception. That's where market research comes in.
Connect with Nick on Enterprise Nation
Christophe Robert, Enterprise Nation member and associate at Edwin Coe LLP
Before you launch your wellness brand you'll need to make sure you’ve checked off all the legal requirements for your small business. This includes how to choose a business structure, where to find out which licences you need, and the health and safety rules to be aware of.
Lindsey Moore, Enterprise Nation adviser and managing director of Agnes Marketing
It’s often tempting to design your branding in house, but this won’t always result in the polished products that retailers (or customers) want to see. Your products will attract more attention if they're beautifully branded and designed, so consider outsourcing to an expert.
As an Enterprise Nation adviser, Lindsey can help you identify the brand values and personality traits that make you unique and translate this into a powerful brand.
James White, Enterprise Nation member and founder of Small Business Sales Academy
It doesn’t matter how much you believe in your product, how impressive your branding is, or how competitive your prices are – without sales your business could fail.
Amanda FitzGerald, Enterprise Nation adviser and PR expert
Many small business owners believe that PR is expensive, complicated and just for big companies. It isn't.
As a PR consultant, Amanda trains entrepreneurs in ways to secure press exposure to attract more clients. With her guidance and mentoring, clients feature regularly in major glossies, national newspapers and high-end blogs - which can be a game-changer for a small business.
Simon Facey, Enterprise Nation member and PPC and paid social consultant
Digital marketing has become the norm for successful businesses. If you want to increase your exposure, reach new audiences and boost your sales, you’ll need an effective digital marketing strategy.
Wizz Selvey, Enterprise Nation adviser and founder of WIZZ&CO
Is your dream to see your products on the shelves of the retail giants? It’s much easier said than done. Pitching your products to retailers is an artform.
Wizz has been pitched to thousands of times, so she knows what works. She champions brands and retailers to stand out and attract customers.
Derek Williamson, Enterprise Nation member and experienced accountant
Accounting is vital for every business. Savvy record-keeping is key for monitoring business expenses and discovering new avenues of growth. In addition, maintaining accurate records ensures that business owners remain responsible for tax obligations to the government and their employees.
Carol Carson, Enterprise Nation adviser and managing director of Grow Your Brands International
Once you've conquered the UK market you might want to consider expanding your brand internationally.
Specialising in personal care, healthcare and nutrition, Carol can help support, develop and execute all elements of your brand's international expansion, providing routes into many of the world’s largest retailers and e-tailers.
No problem! As an Enterprise Nation member, you'll get free access to in-depth resources on everything from business plans and marketing to finance and sales. Join today for the full range of member benefits!
