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PODCAST

Communication Untangled: Untangling menus

Sue Keogh
Sue KeoghSookio

Posted: Wed 22nd Jan 2025

Sean Willard from The Menu Engineers joins us to talk menu design.

What big shifts are we seeing in this post-pandemic era? How do the fonts, colours and material they’re printed on affect our choices? And why should every restaurant offer something that lets you blow the budget?

Plus! How does Netflix use idleness aversion to keep us endlessly scrolling through its menu?

Want more of the Communication Untangled podcast?

About Sean Willard

Sean is a seasoned menu engineer dedicated to assisting restaurateurs and hospitality operators worldwide in the creation of optimised menus.

His approach melds the precision of science, the finesse of art, the insights of data and a wealth of industry experience to empower restaurateurs in crafting menus that not only bolster profitability but also elevate the overall guest dining experience.

With a distinguished academic background from Cornell’s prestigious hotel school and an extensive tenure within the restaurant industry spanning over two decades, Sean brings a wealth of knowledge and practical expertise to the realm of menu engineering.

Relevant resources

Sue Keogh
Sue KeoghSookio
Hello, I’m a digital marketing agency founder and communications consultant in Cambridge. After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio. I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue. In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services: Audits and recommendations Strategy and support Consultancy Training: Social media, writing for marketing, building visibility It's communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business. Values (see more on my About page) 1. Innovation for the betterment of society 2. Empowering others through knowledge, skills and opportunities 3. Best practice in communication Handy to know (see my full bio) Fellow of the Chartered Institute of Marketing, and RSA National Business Women’s Awards judge Host Skillshare courses taken by 10k+ people Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing Host of Communication Untangled podcast and regular speaker on marketing, digital, communications Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website

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