Rachael Dines from Shake It Up Creative explores what you need to consider when building a website.

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Rachael Dines, Director of Shake It Up Creative, is an experienced, Chartered Marketer. With over 20 years marketing experience, her work has spanned the B2B, B2C and Charities sectors across several different industries. Rachael also provides small businesses with strategic advice through many funded programmes which have previously included the Government's Growth Vouchers programme, the High Streets of Winchester programme and the South East Business Boost programme. Rachael has worked with numerous clients to help them become more visible in the online space, increase sales leads, re-brand and launch new products/services. She also delivered the Go &amp; Grow Online campaign in Sussex for Enterprise Nation. A successful PR practitioner, Rachael has achieved national, trade and local press coverage along with numerous award wins for her clients. Plus, there's been plenty of media exposure for herself, having been in print, on TV and on radio including the LBC Business Show with Clive Bull as an SEO expert.
Her company, Shake It Up Creative, is a creative services Company, providing marketing, PR, web development, graphic design, SEO, social media and consultations to business owners and marketing teams for organisations under 5 years old.

Director - Marketing & PR

Everything you need to consider before building a business website

Presentation

, explores what you need to consider when building a website in her presentation from StartUp 2020.

Rachael Dines from Shake It Up Creative explores what you need to consider when building a website.



Deasha Waddup from Social Treats has worked in marketing for over 7 years with extensive experience working internationally in corporate environments and in digital marketing agencies before founding Social Treats. 
Deasha is accredited by Facebook as an Associate and now trains small businesses with in-person events as part of the #shemeansbusiness Facebook Initiative in partnership with Enterprise Nation. 
Deasha is an approved ManyChat Agency Partner; in 2019 she was shortlisted for Freelance Social media Manager of the year and in 2020 has become an international best selling author.

Deasha has helped businesses scale to 6 and 7 figures since launching Social Treats in 2016. Using organic social media strategies, she has perfected a system that she now teaches through her coaching programs.

Deasha has experience using messenger bots and lead ads to drive leads for high ticket items in industries spanning from wellness to real estate. She has worked with clients to build webinar funnels, membership funnels and even affiliate marketing funnels all utilising organic strategies.

Deasha enjoys working remotely from any location in the world and believes everyone should have the same freedom and flexibility in their life. That is why she is passionate about helping other mission-driven women to consciously create a life they choose.

If you would like to book a taster session it will be a maximum 20 minute session! This is not a freebie session but more to find out if you would like to join a longer term program that I offer. If you need help right now then a one hour session is your best bet, and can be booked in the services I offer.

Social Media Coach

Lunch and Learn: Get started with Facebook Business Suite

Watch back: Get started with Facebook Business Suite

As Enterprise Nation&apos;s Head of community it&apos;s my job to make sure that you’re getting the most from your membership. If you’re a small business owner I&apos;ll make sure that we’re matching you to the support you need to start and grow your business. For advisers, that means making you aware of every available opportunity to promote your expertise to the rest of the community and connecting you with entrepreneurs that are looking for support.

Working closely with our Platform team, I&apos;ll help ensure that you can easily navigate our website and that your user experience is seamless.&nbsp;

Head of community

StartUp 2022

Get excited for the UK’s biggest start-up show of the new year by connecting with fellow attendees – everyone from aspiring and existing entrepreneurs to trusted small business advisers. Not got your ticket yet? Register at www.enterprisenation.com/startup2022

&lt;p&gt;During 2010, Mary got tired of hearing about so-called ‘Social Media experts’ offering their services to companies as experts for vast sums of money.&amp;nbsp; These ‘experts’ often only had 10 followers and were learning on the job, but they could “talk the talk”.&amp;nbsp; Mary established the first accredited Social Media qualification – the ITQ in Social Media – &amp;nbsp;in 2011 for people to learn how to use Social Media properly and to have a qualification to provide integrity.&lt;/p&gt;

&lt;p&gt;In 2011 / 12, Mary worked with City &amp;amp; Guilds to launch a new Social Media diploma – launched in May 2012.&amp;nbsp; During 2012, Mary worked with The Digital Youth Academy to create the learning materials for the Social Digital Apprenticeship.&lt;/p&gt;

&lt;p&gt;On an on-going basis, Mary works with businesses and individuals to provide flexible training courses in Social Media or Microsoft Office.&amp;nbsp; Mary has been in the IT industry for over 20 years, in both technical and project management roles. A keen dog walker when not training, she is passionate about what she does and ensures that each person she works with walks away with new and useful skills that will aid them in their day-to-day working life.&lt;/p&gt;

Digital Marketing

Website Development and Design

Your website needs to work, reflect your brand values, work with your customer journey and be found.  

We make websites that not only look good but work better. We have an experienced team to help you develop your online persona with compelling designs that showcase your brand and drive inquiries. 

Our websites are easy to navigate, mobile-friendly and provide a positive user experience.

We provide knowledgeable and professional support for your WordPress site to keep it updated, secure and o

I am an expert in finance, having worked in big investment banks such as Merrill Lynch, BNP Paribas, Shearson Lehman, and am a retired actuary (insurance/pensions financial mathematician). I have a maths degree from Cambridge University and have had multiple careers relating eg to M&A, investment analysis, pensions, insurance, property, investment, financial planning, banking, derivatives...I have written numerous cutting edge papers on these subjects.
My favourite activity is to help businesses, small and large, on developing their business: writing a business plan, preparing financial forecasts, developing pricing tools for them such that they can better assess the prices they should be charging their customers, valuing their business, helping them to raise equity or debt finance.
I have lectured on finance and investment at various leading universities. Written numerous papers which have had a major influence on how the insurance and pensions industries are run.  I have been a senior investment banker advising on M&A, risk management, shareholder value optimization, and also investment analyst (banking, insurance, pharmaceuticals, smaller companies...).
What distinguishes me is that I do NOT provide advice (!!). For example, I write a factual business plan. Or, I calculate how much your business is worth based on my knowledge and expertise, and information you supply. From this you can decide your best strategy, easily.
I am real good at helping you decide also, for example, how much your home is worth, what investments suit you, whether interest rates are headed up or down, whether there is going to be a market crash or boom, which type of loan finance to select...
In my opinion, companies stand to gain a lot of money in market value added terms from my work compared with other professionals. They have no understanding, in general, of statistics, of finance etc. They may be experts in their fields, but not in mine.
I am NOT a solicitor, estate agent, IFA, mortgage broker…I am an investment expert who has 46 years’ experience researching and thinking about financial matters. I love valuing things (property, mortgages, shares…). My philosophy is to do work such as is required by a client but have a preference for them using a market value maximization rule. Are you better off in £ value terms by taking out the mortgage, buying or selling the property with or without a mortgage, selling the business at this price…?
PLEASE NOTE. I AM NOT REGULATED UNDER THE PRA AND FCA, ALTHOUGH I USED TO BE WHEN I WAS WORKING. With any work undertaken by me, you are NOT covered by the Financial Ombudsman Service or the Financial Services Compensation Scheme (FSCS).
List of my clients over the last 46 years:
1. Insurance. Virtually all UK life insurers, 20 UK general insurers, 4 Lloyds syndicates, 7 Italian insurance companies, 5 French, 4 Dutch, 20 Spanish, 15-20 German, 5 American, 2 Trinidad, 1 Jamaican, Jamaican government insurance supervisor, 2 Hong Kong insurers
2. Pension funds. 100 UK schemes, 4 large French schemes (including 2 state schemes), 3 Italian, 5 Dutch, UK government actuaries department
3. Property. 1 Australian company, 1 South African company (Liberty International hired me to value their Lakeside and other major shopping centres for inclusion in their group accounts). Numerous small clients, individuals, insurers, one pension fund.
4. Investment (equities, bonds, gold, property, bitcoin...). Many unit trusts, investment trusts, pension funds, insurance companies, 2 hedge funds, countless individuals. Numerous investment managers mostly in the City of London
5. Personal financial planning: retirement, insurance, property...advices. Some 70 individuals on a formal paid basis, many unpaid informal.
6. Mortgage advice. Mostly for myself over the years, very detailed analyses covering the market. 4 to individuals on a paid basis, 3 unpaid.
7. Asset mix advice. Derivatives advice. Mostly to large companies, institutions, pension funds and insurers, a few to government treasury departments in Europe.
8. M&A deals. Many industrial small and larger companies. Many insurers. 7 FTSE 100 deals, many proposals, UK, Europe.
9. Credit analysis. Many transactions for a Ukrainian bank. Chief risk manager for a large Swedish multinational insurance company, Lloyds syndicates&apos; regulatory body. One Australian bank.
10. Banking. Many projects for UK clearing banks, many for 2 Australian large banks
11. Small business appraisals and financial modelling. Many. Some 10 M&A transactions of small companies.
In my profession as an actuary I received the the Jim Anderson award for Professional Excellence, and was awarded ‘VIP’ status by Worldwide Who&apos;s Who in 2014.
In the actuarial profession, I had a high profile as a result of many influential papers including:
•	Financial Theory Of Defined Benefit Pension Schemes
(“Eighteen years&apos; ago today, Jon Exley, Shyam Mehta and Andrew Smith published what has been described as the most important and influential paper ever written on defined benefit (DB) pensions”)
•	ALLOWING FOR ASSET, LIABILITY AND BUSINESS RISK IN THE VALUATION OF A LIFE OFFICE
•	Asset Strategy For Defined Benefit Pension Schemes
•	Consistent Assumptions For Multinational Asset Models
•	Exley Mehta Smith Market Efficiency
•	Exley Mehta Smith Mean Reversion
•	Hedge Funds For Pension Funds
•	Pension Funds— A Company Manager&apos;s View
•	QUANTIFYING THE SUCCESS OF A LIFE OFFICE
•	Summary And Comparison Of Approaches Used To Measure Life Office Values
•	TAXATION IN THE ASSESSMENT OF PROFITABILITY OF LIFE ASSURANCE PRODUCTS AND OF LIFE OFFICE APPRAISAL VALUES
•	Life Assurance Sector Review: A Fresh Approach, Shearson Lehman Hutton
•	Pricing of Insurance Risk, Staple Inn Actuarial Society
My work has been highly influential in creating change to the way insurance companies and pension funds are run across the world, particularly in the UK (so that, for example the risk borne by insurance companies is now far lower, and for pension funds it is now mandatory to publish and also carry out valuations to see whether the scheme is solvent).
I am a yoga teacher with an advanced teaching certificate since 1977, having for example been a co-author of the best selling book &quot;Yoga: the Iyengar Way&quot;.
My favourite activity is watercolour painting.

Director

Shyam Mehta

I am an expert in finance, having worked in big investment banks such as Merrill Lynch, BNP Paribas, Shearson Lehman, and am a retired actuary (insurance/pensions financial mathematician). I have a maths degree from Cambridge University and have had multiple careers relating eg to M&A, investment analysis, pensions, insurance, property, investment, financial planning, banking, derivatives...I have written numerous cutting edge papers on these subjects.
My favourite activity is to help businesses

Everything you need to consider before building a business website

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