Use YouTube videos to make your business more visible – business.connected

Jeremy Mason
Jeremy MasonMP Video Production

Posted: Mon 15th Nov 2021

In this free business.connected workshop, programme adviser and digital expert Jeremy Mason explains how to leverage YouTube video to increase your business's visibility on search engines.

Key takeaways from this session:

  • What makes a great YouTube video

  • Top tips to make the most out of YouTube's features

  • How to use end cards and calls-to-action to drive traffic to your website and social media


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Jeremy Mason
Jeremy MasonMP Video Production
I help businesses create effective video that empowers their businesses to grow. 20+ years broadcast TV experience fused with deep knowledge and enthusiasm for all things digital marketing - and - in particular, video marketing. I'm passionate about video and its power to transform businesses if created and implemented in the right way. We live in an incredible time where anyone can create, publish and broadcast (thanks to social platforms and the likes of YouTube) - without having to jump through the hoops as you would have had to previously. This presents a massive opportunity for businesses to engage with new audiences, and foster ongoing relationships with their existing fans. I love: video, business, music, planes and tea. Not always in that order.

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