Get an overview of social media advertising, learn how to create personalised social media ads, and find out how to use those ads to reach customers.

How to use personalised ads to reach your audience

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 explains how you can create personalised ads for social media

business.connected: Grow your business with free digital training

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business.connected: How to use personalised ads to reach your audience

Learn how to create personalised social media ads, and how to use personalised ads to reach potential customers.

How to use personalised ads to reach your audience – business.connected

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Lunch and Learn: Master your cyber security and win big corporate contracts

Technology professional Zain Javed explores the key details of cyber security for small businesses.

Lorna Bladen is the Head of Marketing at Enterprise Nation. Lorna has over ten years of experience working in marketing. Previous roles include:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Working as a freelance marketing consultant.</li>
</ul>
Lorna is based in Brighton, West Sussex and is open to supporting small businesses across the UK.
Lorna&apos;s mentoring experience
Lorna has over ten years of experience working with small businesses at a senior level. She is excited to use their expertise, along with their leadership and management skills to support a small business to grow.
Lorna has also recently undertaken training with the Association of Business Mentors.
How Lorna can help your business
Lorna can help you with social media, digital marketing, content production and partnership building. Lorna has experience working with small businesses across a number of different sectors - including fashion, homewares, food and service-based businesses.
Lorna will act as a sounding board and guide you through 1:1 mentoring. Lorna will be a good listener, ask the right questions, and be passionate about helping you achieve your business goals.

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

I am the founder of Your AJency, a global strategic marketing expert who uses my commercial retail experience of running London flagships , marketing knowledge and global perspective to connect my clients to the right people to support them grow. I am passionate about seeing fellow female founders grow and succeed.&nbsp;

As a business owner myself, time is precious and the juggle is real. I want to support you do what you love and connect you with the people who will instantly see the magic in your brand/business.&nbsp;

With my retail background, commercial goals are at the centre of what I do. I am particularly passionate about marketing mentoring but also love to support owners with business development. When it comes to your marketing effort I want it to count and show in tangible results as well as stunning marketing campaigns.&nbsp;

I will act as a real cheerleader for you I can be it and here is how&nbsp;

<ul>
<li>I bring big growth, big-goal thinking to small business&nbsp;</li>
<li>I will connect you to an amazing network of fellow business owners, my network is focused on female founders&nbsp;</li>
<li>I am the missing sounding board that is often not there as a solopreneuer, so some of those big decisions are not made alone.&nbsp;</li>
<li>I will support you in making things happen with encouragement, fun, and a gentle nudge out of your comfort zone.&nbsp;&nbsp;</li>
</ul>
I love nothing more than working with others, over the years I have led and developed high-performing teams of multi million pound businesses not only so they can play their part in a business&apos;s growth but are also fulfilled as an individual and are developed. When I decided to first set up my own business back in 2015, to succeed I knew I had to find a network and that is why I have joined communities across the world.&nbsp;

I have worked with startups through to multi-million pound businesses across the world. I have been luckily enough to live in 5 countries and have learnt so much from working with different nationalities and cultures. I now support ambitious business owners who have either national or international goals and teach them how to think internationally but work locally to ensure they adapt to their different audiences.

I get to know you really well, and together we come up with a plan that will work for YOU and is achievable.&nbsp;&nbsp;

If you are an ambitious business owner who wants to reach new heights of growth but are seeking a fun, supportive mentor, I would love to connect and see if we are right for each other!&nbsp;

Founder Your Ajency

Marketing Mentoring Kick Starter (3 month Programme)

If you are looking for someone to support you set up for success when it comes to your marketing with a plan of action and key objectives, but with the all-important accountability. This is the program for you. 

In this program, you will get: 

- Kick off call 2 hours  
- strategy and action plan to deliver the objectives you set 
- bi weekly calls 
- key templates to keep you on track 

The aim of this program is it kickstarts a social media routine and empowers you to take control of it so it

Having started my business in 2013 from a position of total ignorance, I&apos;ve since become one of only 44 global <a href=&apos;https://www.canva.com/community/canva-verified-experts/&apos; target=&apos;_self&apos;>Canva Verified Experts</a>.
I&apos;m also a <a href=&apos;https://www.canva.com/p/nickypasquier&apos; target=&apos;_self&apos;>Canva Creator,</a> meaning I design templates for your use in the Canva library. Feel free to take a look at my profile page and help yourself to my templates!
Over the past 6 years I&apos;ve also built a successful <a href=&apos;https://www.youtube.com/c/NickyPasquier&apos; target=&apos;_self&apos;>YouTube channel </a>with almost 30k subscribers. I&apos;m passionate about teaching other small businesses how to use Canva to market their brands online, so most of my videos are about Canva.
However, I&apos;m also equally passionate about email marketing, although I don&apos;t have enough hours in the day to devote to that subject at the current time.
In summary, my business strengths are:-
<ul>
<li>Canva</li>
<li>Email marketing with Mailchimp</li>
<li>YouTube video strategy and SEO</li>
<li>Content marketing</li>
<li>Social Media marketing</li>
</ul>

Founder

Nicky Pasquier

Having started my business in 2013 from a position of total ignorance, I&apos;ve since become one of only 44 global <a href=&apos;https://www.canva.com/community/canva-verified-experts/&apos; target=&apos;_self&apos;>Canva Verified Experts</a>.
I&apos;m also a <a href=&apos;https://www.canva.com/p/nickypasquier&apos; target=&apos;_self&apos;>Canva Creator,</a> meaning I design templates for your use in the Canva library. Feel free to

How to use personalised ads to reach your audience – business.connected

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