Get an overview of social media advertising, learn how to create personalised social media ads, and find out how to use those ads to reach customers.

How to use personalised ads to reach your audience

Webinar

 explains how you can create personalised ads for social media

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

business.connected: How to use personalised ads to reach your audience

How to use personalised ads to reach your audience – business.connected

Learn how to create personalised social media ads, and how to use personalised ads to reach potential customers.

I am a highly accomplished C-suite and Senior Leadership Team member, recognised for exceptional leadership and strategic expertise in sales, marketing and business development. Demonstrated success in international leadership positions, including successful start-ups (UK and USA), Private Equity and IPOs, MBOs and orchestrating three seamless acquisitions. Trusted professional known for managing very complex working environments with a dependable reputation built on trust and honesty. A focused leader experienced in driving companies through high growth, strategic transformations, business integration and fostering high-performing, thriving people-first cultures. Leadership style centred on compassion, motivation and inspiration, setting clear team goals, targets, and incentives to cultivate a culture of continuous communication, interaction and engagement for sustainable performance improvement. Proudly committed to nurturing and developing talent, serving as a hands-on people manager, dedicated coach and compassionate leader who has empowered countless individuals to unlock their true potential and achieve remarkable success.
During my career I:-
<ul>
<li>At the age of 27, I created the strategy and led the growth for Mosaic Information Technologies, that resulted in the business being acquired by NASDAQ listed company, Intelect Inc., for $15m after 18-months of a $200k angel investment.</li>
<li>Personally responsible for a $2m trade investment into my start-up, International Multimedia Corporation</li>
<li>Played a pivotal role in starting the Roc Technologies revenue scale-up from £3m to £35m over a 4-year period and part of the senior leadership team that secured BGF’s largest investment for an MBO and acquisition.</li>
<li>Successfully led the Nimbus Partners people integration of 150 people into TIBCO post their acquisition and ran the business unit globally resulting in being promoted to the TIBCO global senior leadership team.</li>
<li>Managed and scaled-up the AvePoint UK business during the pandemic and transformed the territory by implementing a compassionate operating model that became the global standard.</li>
</ul>
My core competencies are:
<ul>
<li>Organisational Leadership</li>
<li>People Management</li>
<li>Leadership Development</li>
<li>Board &amp; Stakeholder Engagement</li>
<li>Strategic Vision</li>
<li>Global Business Development</li>
<li>Crisis Management</li>
<li>Data-Driven Decision Making</li>
<li>Negotiating &amp; Influence</li>
<li>Financial Planning &amp; Forecasting</li>
<li>Process Transformation</li>
<li>Innovation &amp; Critical Thinking</li>
</ul>
<ins>Industry Highlights</ins>
<ul>
<li>£40m + Merger and Acquisition activity.</li>
<li>10+ industry awards.</li>
<li>8 Start-ups.</li>
<li>30+ years of corporate experience including sitting on Boards and SLTs of global public companies.</li>
</ul>

Founder

The Compassion Show: Compassion and social media

Learn how to start using social media to promote kindness and compassion in your business.

Karla is the associate programmes manager at Enterprise Nation; she is responsible for providing support across the various projects. She has a degree in Political Science and a MSc in Public Policy and Administration from London School of Economics and Political Science (LSE). Her background is in project management in the public and private sector in Peru, and international organisations. Karla is passionate about helping the most vulnerable communities and having a positive impact in the lives of small business owners.

Associate Programmes Manager

TikTok Takeoff

Join our TikTok Takeoff group to share your TikTok tips and learnings with like-minded small business owners.



Hello! I&apos;m Therese, a passionate Social Media Manager and content creator dedicated to excelling in my industry by providing top-notch customer service. With ADHD fueling my creativity and ability to work well under pressure, I specialise in crafting visually appealing content that not only attracts customers but also educates and inspires them.
My mission is to empower businesses in building a robust online presence and reaching their digital marketing objectives.
By implementing innovative approaches and smart technology, I aim to elevate brand awareness, foster meaningful connections, and generate buzz. Let&apos;s create, connect, and conquer the digital world together!

Social Media Mentor

Content Creation

Want to stand out from the crowd? 

Elevate your brand with my bespoke content creation service. I will craft content that perfectly aligns with your brand&apos;s unique identity. Perfect for those who desire exceptional content but prefer to manage their social media channels.

After analysing your business, I will create a comprehensive content calendar to streamline your posting schedule.

Enjoy up to 16 meticulously crafted content pieces each month, each accompanied by tailored social media

Natalie is a performance marketing consultant, with extensive experience in the D2C &amp; subscription space. Most recently she worked as Head of Performance Marketing for Tails.com, joining the start up at an early stage and being part of the team that drove 5x revenue growth. Her experience includes launching and scaling across a range of marketing channels (digital &amp; offline) &amp; countries, leading on site conversion projects and using CRM to increase customer retention.
In addition to her in house experience she has a search agency grounding, and an entrepreneurial spirit which saw her launch an award nominated blog and led to her writing for Timeout &amp; GroupOn.
Natalie is also a mum of 2 mum and yoga teacher, so she understands the small business owner’s challenge of having to wear many hats.
If you want to work with Natalie to increase your customer growth and create content that converts, get in touch now.

Marketing Consultant

Natalie De Luca

Natalie is a performance marketing consultant, with extensive experience in the D2C &amp; subscription space. Most recently she worked as Head of Performance Marketing for Tails.com, joining the start up at an early stage and being part of the team that drove 5x revenue growth. Her experience includes launching and scaling across a range of marketing channels (digital &amp; offline) &amp; countries, leading on site conversion projects and using CRM to increase customer retention.
In a

How to use personalised ads to reach your audience

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