Name: How to create great content – business.connected Digital series
Uploaded: 2023-01-12
Description: In this business.connected webinar, learn how to create great content you can use to engage your audience and attract new customers.

In this business.connected webinar, learn how to create great content you can use to engage your audience and attract new customers.

How to create great content – business.connected Digital series

https://www.enterprisenation.com/learn-something/business-connected-digital-series-create-content

Webinar

 webinar, learn how to create great content you can use to engage your audience and attract new customers.

business.connected: Grow your business with free digital training

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

business.connected Digital series: How to create great content

Find out how to create great and effective brand content for your small business. 

Hi, I&apos;m Kerry. I&apos;m an AI content consultant, and copywriting trainer with a passion for fusing human creativity and emerging tech.
In 2018, after 18 years as an advertising copywriter, I co-founded the award-winning agency Tiny Giant and moved into exploring the creative opportunities of artificial intelligence.
During the last five years, I&apos;ve co-created the<a href=&apos;https://insidethecask.com/2019/11/05/the-worlds-first-gin-created-by-artificial-intelligence-ai/&apos; target=&apos;_self&apos;> world’s first AI gin</a>, crafted an <a href=&apos;https://www.wired.co.uk/article/ai-queens-speech-christmas-day&apos; target=&apos;_self&apos;>AI Queen’s speech for Wired Magazine</a>, brought the award-winning<a href=&apos;https://www.cheltenhamfestivals.com/news/2019/02/ai-guest-curator-announced-for-2019-cheltenham-science-festival&apos; target=&apos;_self&apos;> Cheltenham Science Festival AI curator</a> to life, served up <a href=&apos;https://tinygiant.io/projects/ai-cocktails/&apos; target=&apos;_self&apos;>AI cocktails</a> across the globe – and have spoken about AI at events both nationally and internationally.
Today, I&apos;m the founder of <a href=&apos;https://uncloudednow.com/&apos; target=&apos;_self&apos;>Unclouded</a>, a content consultancy for entrepreneurs and leaders. I&apos;m on a mission to help forward-thinking individuals and businesses to create stand-out content with the support of AI.
I believe that generative AI tools shouldn&apos;t only be benefitting big corporates with gigantic budgets. Small businesses should be benefitting from the power of AI too. I&apos;m here to show you how.
With generative AI tools like ChatGPT, Bard, Jasper, Claude, Bing AI, Midjourney, Dall.e and RunwayML, you can up your content game quickly. And the great thing is, this technology is still fairly new, so you can be one step ahead.
My main aim? To get you to your first draft faster. That way, you can spend more time on the crafting and strategic thinking that&apos;ll make a real impact on your business.
Here&apos;s what I offer:
AI Content Audits. I’ll take a look at your content setup and outline the ways that generative AI can save you time – and inspire more creative thinking.
AI tool integration and training. My interactive workshops equip your team with the latest generative AI tools and the know-how to use them effectively. We can explore tools including ChatGPT, Bing, Dall.e, RunwayML, Midjourney and more.
AI-assisted copywriting training. Get to your first draft with AI, then use your human writing skills to make your content stand out. With my combination of AI and copywriting skills, I’ll help you harness AI without blending into the sea of beige.
Keen to know more? Please get in touch, I&apos;d love to talk.

AI Consultant and Copywriting Trainer

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Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

StartUp UK e-learning

This is a group is for those who have joined the StartUp UK e-learning programme to share ideas, inspiration and key takeaways from the videos you have watched. Get sharing on the group chat!

It&apos;s a tough vocation being an entrepreneur and owner of your own business however, the rewards both emotionally, financially, professionally, and your impact on other humans, can be rich and satisfying. There are highs and lows and my job is to help you smooth the ride providing consulting services focusing on specialists areas that will impact everything you do - knowing your customers, what makes them tick, aligning your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product &amp; pricing fit. They want trusted partnerships, not just suppliers. Investing in marketing tactics can very often fumble without the right up-front investment in understanding your customers, building emotional connections, telling your story, getting the right technology in place and optimising engagement throughout the buyer and customer journey. After 25 years of bringing up kids, providing a safe and secure home for my family, my motivations and &quot;North Star&quot; are quite different moving forward. If you want to build your business and need to lean on someone who has been at the forefront of marketing digital transformation and want access to know-how, essential tools and tricks that will underpin every aspect of how you go-to-market, I can help.
The added benefit, I have a great network or equally professional and gifted colleagues spanning the whole spectrum of what it takes to do effective marketing so if I don&apos;t know it, I know someone who does.
Here&apos;s the &quot;professional low-down and career highlights&quot; blurb.
I&apos;m a versatile and experienced Director and Board Advisor who has passionately followed and been highly active in the transformation of B2B marketing and sales over the past 14 years supporting scale-up to large corporate businesses. Experienced across multiple sectors principally hi-tech manufacturing, technology, media, fintech, education and professional services. I offer a proven track record of supporting ambitious senior marketing, sales and c-suite executives to challenge, navigate, question and adopt modern transformational strategies to create and accelerate growth.
Business strategist and real-world cross-functional tactical execution leader leveraging business &amp; technical acumen to challenge complex growth stage issues
A specialist in the essential digital sales &amp; marketing components to drive revenue. I can help you..
<ul>
<li>Understand your customers first (deal cutomer profiles &amp; personas), what makes them tick and how to create solid GTM plans (buyer journey mapping, messaging, content planning, integrated campaign planning).</li>
<li>Thinking about buying technology? I can help you Identify the key business priorities that warrant investment in technology before you spend a penny!</li>
<li>How to create the most appropriate and effective technology ecosystem to drive digital engagement, sales &amp; growth</li>
<li>Avoid the traps that can lead to technology failure</li>
<li>Marketing &amp; sales technology consulting experience includes Folloze, Drift, 6Sense, Bombora, Salesforce, Oracle Marketing Cloud, Outreach, Turtl, Adobe, Bombora, Hubspot and more</li>
</ul>
EXAMPLE SENIOR LEADERSHIP ADVISORY ROLES
Global Automation Vendor: Advisor to global marketing leadership team. Tech stack investment strategy &amp; optimisation, campaign performance analysis, strategic service &amp; team investment, change management, creating a data-driven culture and using data analysis to make decisions
Global Industrial Solutions Vendor: Advisor to global marketing &amp; sales leadership teams on cross-channel digital programme conversion optimisation and account-based marketing/sales programmes. Tech stack audit, optimisation and investment strategy including conversational marketing &amp; sales (chatbot) strategy, programme delivery, sales onboarding &amp; enablement.
Global Colocation &amp; Data Centre Provider: Advisor to EMEA marketing &amp; sales leadership teams on tech stack optimisation, technology investment strategy and multiple marketing operations programme delivery – integration, analytics, chat strategy, ABM, lead nurturing &amp; lead scoring, sales &amp; marketing alignment.
BOARD ADVISORY ROLES
Sales Directorships at two, top five global technology corporations (SaaS application products)
Managing Director, Board Advisor, Marketing Consultant, global B2B marketing agency
Business Director, Board Advisor, Marketing Consultant , UK B2B marketing agency
Sales Director, global SaaS technology scale-up (EMEA growth-IPO-Acquisition)
Partnership Lead for numerous US SaaS scale-ups breaking into EMEA

Marketing Strategist and Tech Adviser

Technology Advisory

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Cupolo provides advisory services that..

Help you take a pragmatic approach to investing in appropriate technology for your business.

Fine tune the essential considerations to evaluate.

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Audit your current architecture and make recommendations on how to improve adoption and perfo

I&apos;m Lucy Heskins, a startup growth advisor who works with organisations to create, build and scale b2b products and services. My work has been featured in TechCrunch, Business of Software, Sifted, and Barclays Eagle Labs.&nbsp;
I run Oh Blimey, where we support organisations to go to market, build repeatable marketing processes, and develop the confidence they’re pursuing the right activities. Think of it as a combination of marketing, growth and sales, helping the small business owner to take on their competitors.&nbsp;
I’ve been involved in 10 startups, from idea validation through to exit. My most recent in-house rodeo was with Careercake - a video-learning platform that was acquired by the world’s leading e-learning platform. During my time there, we saw 400x growth, and supported 10 million learners, from over forty countries.

I work with businesses, mainly in B2B, SaaS, tech, membership and marketplaces, helping founders and their teams navigate the (sometimes) messy process of growing their small businesses. I am based in Cardiff, Wales, but work with lovely teams in the US, London, and Wales.

Director

Lucy Heskins

I&apos;m Lucy Heskins, a startup growth advisor who works with organisations to create, build and scale b2b products and services. My work has been featured in TechCrunch, Business of Software, Sifted, and Barclays Eagle Labs.&nbsp;
I run Oh Blimey, where we support organisations to go to market, build repeatable marketing processes, and develop the confidence they’re pursuing the right activities. Think of it as a combination of marketing, growth and sales, helping the small business

How to create great content – business.connected Digital series

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