Aldi on the look out for new small business suppliers
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Posted: Tue 6th Jun 2023
Supermarket chain Aldi is encouraging British brands to get in touch about potentially stocking their products in-store.
The call out applies to all product categories, including food, drink and 'Specialbuys' (products from several categories in the famous middle aisle).
The chain says it has committed to spend an additional £3.5bn a year with UK suppliers by 2025.
Aldi is Britain's fourth-largest supermarket and it currently partners with around 5,000 British suppliers.
Julie Ashfield, managing director of buying at Aldi UK, said:
"Working with UK partners is at the heart of our business and three quarters of our sales are from British suppliers. We are incredibly proud of these partnerships, and it is amazing to watch so many of our suppliers grow with us.
"Securing new partners and spending more with British suppliers is leading to the creation of much-needed jobs whilst also boosting British farming and manufacturing. We look forward to bringing even more suppliers on board throughout 2023."
You can find more details about becoming a supplier here.
Apply for Aldi's Next Big Thing on Channel 4
The supermarket is also encouraging applications from small businesses for Aldi's Next Big Thing, the Channel 4 TV show which sees potential suppliers pitch to be stocked in store.
The first series of the programme was broadcast last October. It has been recommissioned for a second series in 2024.
Among the brands that successfully pitched their products were Yorkshire Pudding Beer and children's snacks company Freddie's Farm.
Businesses can apply for the second series here. The deadline is 12 June 2023.
Relevant Enterprise Nation resources
Pitching to retailers: Five things you must prepare
Pitching to retail buyers: How to be confident
Pitching to retail buyers: Five top tips for pitching a handmade product
Lunch and Learn: How selling to retailers can scale your business
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