Aldi on the look out for new small business suppliers

Aldi on the look out for new small business suppliers
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Tue 6th Jun 2023

Supermarket chain Aldi is encouraging British brands to get in touch about potentially stocking their products in-store.

The call out applies to all product categories, including food, drink and 'Specialbuys' (products from several categories in the famous middle aisle).

The chain says it has committed to spend an additional £3.5bn a year with UK suppliers by 2025.

Aldi is Britain's fourth-largest supermarket and it currently partners with around 5,000 British suppliers.

Julie Ashfield, managing director of buying at Aldi UK, said:

"Working with UK partners is at the heart of our business and three quarters of our sales are from British suppliers. We are incredibly proud of these partnerships, and it is amazing to watch so many of our suppliers grow with us.

"Securing new partners and spending more with British suppliers is leading to the creation of much-needed jobs whilst also boosting British farming and manufacturing. We look forward to bringing even more suppliers on board throughout 2023."

You can find more details about becoming a supplier here.

Apply for Aldi's Next Big Thing on Channel 4

The supermarket is also encouraging applications from small businesses for Aldi's Next Big Thing, the Channel 4 TV show which sees potential suppliers pitch to be stocked in store.

The first series of the programme was broadcast last October. It has been recommissioned for a second series in 2024.

Among the brands that successfully pitched their products were Yorkshire Pudding Beer and children's snacks company Freddie's Farm.

Businesses can apply for the second series here. The deadline is 12 June 2023.

Relevant Enterprise Nation resources

Pitching to retailers: Five things you must prepare

Pitching to retail buyers: How to be confident

Pitching to retail buyers: Five top tips for pitching a handmade product

Lunch and Learn: How selling to retailers can scale your business

Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance journalist and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's news reporter and Bristol Local Leader. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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