Access to Finance: Securing angel investment

In this webinar, Johnny Harte chairs a panel discussion with HBAN's Niamh Sterling, a small business founder who has secured angel investment.

This training is for small business owners who want to learn more about securing angel investment.

Topics covered in this session​

• What to consider when seeking angel investment

• Benefits and challenges of securing angel investment

• Steps for securing angel investment

Key points from the webinar

Investor readiness

• Prepare a data room with up-to-date financials, company information and EIS details for potential investors to access during due diligence.

• Launch your website and social media presence early to show potential investors that your business has gained some traction and acquired customers.

• Develop a clear route-to-market strategy with validated assumptions.

Investment process

• Engage with HBAN's 15 syndicates nationwide and overseas, and attend their annual events to get access to sector-specific investors.

• Establish a well-defined process from pitch to due diligence, with your business's leader or founder involved in investor meetings to expedite investment.

• Proactively update investors on company progress, even without immediate responses, to build and maintain relationships.

The investor landscape

• Target angel investors with expertise in your domain or industry and valuable networks.

• Understand that angel investors are typically sector-agnostic, but do often focus on technology-based start-ups in areas like wearables, fintech and medtech.

• Use resources like Pitchbook to identify and research angel groups in specific locations, such as London, based on their investment focus.

What to consider after investment

• Be aware that angel investors may lack the capacity for follow-on investments, potentially leading them to dilute their investment in later funding rounds.

• Consider syndicating deals with a number of different angel investors to streamline communications through a single nominee vehicle.

• Take advantage of angel investors' advice, mentorship and networks post-investment to drive business growth and open up new opportunities.

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