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Since launching in 2005, the Enterprise Nation team has helped thousands of people start and grow their businesses. Led by founder Emma Jones MBE, Enterprise Nation continues to be the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

The Enterprise Nation team attended the Facebook #fbSME event at The Brewery in London yesterday. This is the first Facebook event of its kind and their team pledged a promise to become more accessible and easier to reach by small business owners, which we think is great news!

Here's what we learnt on ways to achieve business success on Facebook...

Facebook Event 2

Before you even start to think about building a Facebook following, it's useful to outline exactly what your business represents & aims to achieve. Setting specific goals will help guide the direction of your activity.

Did you know that Facebook's percentage of all mobile social sharing is 60%? Time to think of yourself as a mobile business to compete and achieve business success!

Make your Facebook ads relevant to the person that would be seeing them by carefully crafting targeted messages that will appeal to specific segments of your market - this will help increase conversions, which will lead to more sales! Remember, niche markets are mass markets on Facebook.

Don't react too quickly to Facebook ad results as different people respond to different things in different ways at different times - persevere!

Facebook Event 4

Run different ads simultaneously, then test & learn which style is most effective with your target audience. You can easily test the success of your adverts with Facebook tools by measuring visitor actions such as purchases or newsletter sign-ups.

People like to buy from people. Figure out the personality of your business as consumers and try to keep copy conversational and friendly.

Test different variants of your Facebook adverts such as imagery, offer types and messaging and then optimise your adverts on what works best.

8. If a picture paints a thousand words, a video paints ten thousand:

Video is the new transformational wave of communication. 1 billion videos are viewed every day on Facebook and this is growing 50% month on month. 63% of these views are from a mobile device. So, what are you waiting for?

8 ways to make your Business stronger with Facebook

Following a degree in Law and Japanese, Emma joined international accounting firm Arthur Andersen, where she worked in London, Leeds and Manchester offices and set up the firm's Inward Investment practice that attracted overseas companies to locate in the UK. 



In 2000, bitten by the dot.com bug, Emma left the firm to start her first business, Techlocate. 

After 15 months, the company was successfully sold to Tenon plc. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website. The company has since expanded to become a small business membership community of over 75,000 people who benefit from events and support: online and in person. Enterprise Nation also presents a campaigning voice to government and the media on behalf of its members. 

In 2021, Emma was awarded a CBE for services to small businesses and entrepreneurs.

Founder

Announcing the launch of a new-look Enterprise Nation platform

After a sturdy spring clean, the Enterprise Nation platform is set for a new look.

Multi-award-winning named as one of the top 40 Digital UK Women to watch 2020, Business Consultant Online Innovation /Technology Enabler, Digital Transformation and, Marketing Specialist. 

Specialist areas include Business Systems, Process/Workflow, Digital and Online Business Models, Business Strategy, Demand/ Lead Generation, Marketing Funnels, Business Systems, Processes, Integrations, API Strategy, Workflow, Digital Business Models and Online Business Strategies, Sales Marketing Funnels. 

Supporting Global Clients, Katrina Consult’s, Trains/Coaches Agencies, Corporations, and Business owners with her framework process. With features in Forbes, Psychologies Magazine, and The Times, Kat assists clients to build a plan, solution, and strategy, to increase digital business growth, sales and passive income. Supporting and educating you to choose the best technology, create conversion optimised products to and sell via automated sales systems that are the best fit for your Business, skillset, and lifestyle.

After a successful career in Project Management and Marketing, Katrina now Consult’s, Trains, and Coaches Agencies, Corporations, and Business owners with In-House CPD Accredited and certified solutions and strategy to audit and build Automated and active Sales Funnels, Lead Systems and Client Acquisition Funnels.

A certified and qualified Adult Trainer as well as being trained with industry experts such as Harvard Online and Silicon Valley Innovation Center. Blending Academia, Corporate, Business, Practice and Theory, a serial accomplished Entrepreneur and Consultant. With over 21 years of extensive experience as a Marketing Strategist, Project Programme/PMO Manager and a Digital Business Transformation Analyst.

I help entrepreneurs automate and organize their back office systems to maximize their time and money.

I help mid-level supervisors build their soft-skills so that they transform into high-level, organisational leaders.

I help scale-ready businesses to design the most profitable and sustainable digital tech solutions and systems.

Support businesses to attract high quality consistent leads and clients they want to attract to achieve their income aspirations and the freedom based lifestyle they truly desire.

I help entrepreneurs create websites that attract customers and convert sales.

www.katrinayoungconsulting.com

www.aggregatordigital.com

Director - Consulting, Mentoring & Training   Business Consultant | Digital | Senior Marketer

Digital Business and Culture Transformation Hub

We provide training, workshops, resources, expertise, and consultation support in adopting digital, technology, and innovative methods for business marketing, operations, systems, learning, and operations.

Techlab - digitally transform your business with tech solutions

Partner to ideate 💡 bringing together business eq, strategy, innovation, systems, customer journey mapping, technology and UX - microcopy to identify where enterprises need to be, building a fit for purpose solution. Implementing fast.

Marketing and Communications Manager

Daneile Moore

&lt;p&gt;AD:VENTURE provides fully funded support to start&amp;nbsp;ups across the Leeds City Region.&lt;/p&gt;

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