Five tips for running a small business event

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 shares top tips on how to run a successful event. 

Q: First off, can you tell us how Eventbrite started as a business?

 Eventbrite started in 2006 when access to ticketing technology was expensive and complicated which meant it was available only to the biggest and wealthiest events. Our founders - Julia and Kevin Hartz and Renaud Visage - saw there was a need for event organisers big and small to have access to this essential tool for their events, and so Eventbrite was born. We've since sold more than 200 million tickets, and reached over Â£2billion in revenues for event organisers.

Q. How can small businesses use Eventbrite to grow?

 Small businesses use events as an effective sales and marketing tool. They can use Eventbrite to ensure their prospective customers have a seamless, enjoyable event experience whether running a product launch, networking event, a conference, or any kind of event!

Q. What can small businesses learn about their audience and customers by using the tool?

A: We've got a great suite of analytics tools that will help businesses understand their audience and customers. We can show which marketing channels have been most effective (great for tracking ROI), where in the world people are attending from, and with our custom questions, businesses can ask anything they want to know from their attendees.

Q. What kind of events attracts the most respondents?

 There's no one event format that attracts the largest audiences, but the one common factor amongst all successful events is a focus on the customer. Great event organisers understand why people would want to attend their event, clearly communicate those benefits in their marketing, and consistently deliver a good experience on the day.

Q. What trends have you seen in the events people are hosting?

A: The trend we most clearly see is that people are using events more and more. A recent study we conducted showed that Millennials (those in their 20s and 30s) care more about experiences than material possessions. Live events are one way of providing experiences to people of all ages, so we're seeing the demand - and supply - of events just continue to grow strongly.

Q: What are your five top tips for advertising and hosting a fantastic event?

event

Mark Walker from Eventbrite shares tips on how to run a successful event.

&lt;p&gt;&amp;quot;The Queen of Enterprise Nation in Scotland&amp;quot; is how Emma Jones, CEO of Enterprise Nation describes me!&lt;/p&gt;

&lt;p&gt;She may very well say so. But I couldn&amp;#39;t possibly comment, he he!&lt;/p&gt;

&lt;p&gt;Hi, I&amp;#39;m Fin and I work with my&lt;a href="https://supersizemedia.co.uk/"&gt; Supersize Media&lt;/a&gt; team and Enterprise Nation on campaigns and events in Scotland such as:&lt;/p&gt;

&lt;ol&gt;
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	&lt;p&gt;&lt;strong&gt;&lt;a href="https://www.enterprisenation.com/blog/tsb-s-small-business-customers-take-digital-mot-test-with-enterprise-nation-and-get-set-for-the-digital-revolution/?returnurl=%2Fcontent-search%2F"&gt;TSB Business&lt;/a&gt; Digital Advisor, from April 2018&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;&lt;strong&gt;&lt;a href="https://www.enterprisenation.com/blog/five-reasons-to-attend-amazon-academy-glasgow/?returnurl=%2Fcontent-search%2F"&gt;Amazon Academy&lt;/a&gt; Digital Advisor, Glasgow April 2018&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
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	&lt;p&gt;&lt;strong&gt;&lt;a href="https://www.enterprisenation.com/campaigns/she-means-business/"&gt;She Means Business&lt;/a&gt; in collaboration with Facebook (&amp;quot;a series of events to inspire creativity, empower confidence and educate on how to best utilise Facebook and Instagram to grow women&amp;#39;s business)&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;&lt;strong&gt;Free Networking Events around Scotland in 2018&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;&lt;strong&gt;Go and Grow Online &amp;quot;Encouraging more businesses to get online and support existing internet traders to grow)&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;I was awarded the Association of Scottish Women in Business&lt;a href="http://www.asb-scotland.org/news-and-events/2018-asb-women-of-inspiration-awards"&gt; &amp;quot;Woman of Inspiration 2018&amp;quot;&lt;/a&gt; in recognition of my services to women, enterprise, digital literacy and social media and a finalist in Outstanding Contribution by the ASB.&lt;/p&gt;

&lt;p&gt;With a background in law, journalism, direct marketing, copywriting and speech writing, plus 18 years experience in marketing and digital, I like to think I walk the walk of small business growth and development online.&lt;/p&gt;

&lt;p&gt;Clients include State Street Bank, Glasgow 2014 Commonwealth Games, ScottishPower, McEwan Fraser Legal, Edinburgh College and Business Women Scotland, as well as many startup companies and entrepreneurs.&lt;/p&gt;

&lt;p&gt;Plus I have a healthy following online - unlike many wannabes in the digital sector!&lt;/p&gt;

&lt;p&gt;As a regular contributor to BBC programmes on the digital and social media economy as well as publications such as The Guardian, Women in Trade, BQ Scotland, SBBN, Scottish Entrepreneur and Richard Branson&amp;#39;s Entrepreneur Blog.&lt;/p&gt;

&lt;p&gt;My boutique digital marketing agency,&lt;a href="https://supersizemedia.co.uk/"&gt; Supersize Media&lt;/a&gt;, works with clients to produce outstanding digital and social media branding and websites as part of an overall marketing strategy that includes highly targeted video, email, podcasting, social sales, PR, Google / social media ads and re-marketing.&lt;/p&gt;

&lt;p&gt;These strategies are then rolled out and optimised on Facebook, Twitter, Instagram, Linkedin etc to grow the brand&amp;rsquo;s profile, authority and sales growth.&lt;/p&gt;

&lt;p&gt;Most importantly, we work with most budgets, either in a coaching capacity, or training or actually taking over and running the campaigns for clients to deliver the most effective results, reports and profits.&lt;/p&gt;

&lt;p&gt;I am mad for the bants, love a good laff, adore my Supersize Media team of full-timers and freelancers and get off on inspirational people, ideas, strategies and plans.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;17 Facts About Me that Not a Lot of People Know ...&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;I have:&lt;/p&gt;

&lt;ol&gt;
	&lt;li&gt;
	&lt;p&gt;Black belt in Tae Kwon Do&lt;/p&gt;
	&lt;/li&gt;
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	&lt;p&gt;Grade 8 Piano and Flute&lt;/p&gt;
	&lt;/li&gt;
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	&lt;p&gt;Used to play the organ at weddings&lt;/p&gt;
	&lt;/li&gt;
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	&lt;p&gt;Used to play and sing jazz and blues in bars around Paris and Edinburgh&lt;/p&gt;
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	&lt;p&gt;Lived in Paris for 5 years&lt;/p&gt;
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	&lt;p&gt;Top 10 record in the French charts in the 80s&lt;/p&gt;
	&lt;/li&gt;
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	&lt;p&gt;Was married to a Zulu for 17 years&lt;/p&gt;
	&lt;/li&gt;
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	&lt;p&gt;Lived in Soweto, South Africa with my in-laws&lt;/p&gt;
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	&lt;p&gt;Speak French, Spanish and Zulu&lt;/p&gt;
	&lt;/li&gt;
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	&lt;p&gt;Five children (four Home Births)&lt;/p&gt;
	&lt;/li&gt;
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	&lt;p&gt;My eldest daughter &amp;#39;Free Birthed&amp;#39; in 2017&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Co-owned an RnB and Hip Hop Club in Edinburgh in the 90s&lt;/p&gt;
	&lt;/li&gt;
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	&lt;p&gt;Honours degree in Law (Edinburgh Uni)&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;My second choice at uni was Artificial Intelligence and Linguistics&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Post-grads in Journalism, Direct Marketing and Usability&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;When I was kid, I wanted to be a beautician&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;These days, I am mad for beauty bloggers on Youtube ... maybe one day, lmao ... for auld wifies!&lt;/p&gt;
	&lt;/li&gt;
&lt;/ol&gt;

Social Media and Digital Marketing Consultant

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Multi-award-winning named as one of the top 40 Digital UK Women to watch 2020, Business Consultant Online Innovation /Technology Enabler, Digital Transformation and, Marketing Specialist. 

Specialist areas include Business Systems, Process/Workflow, Digital and Online Business Models, Business Strategy, Demand/ Lead Generation, Marketing Funnels, Business Systems, Processes, Integrations, API Strategy, Workflow, Digital Business Models and Online Business Strategies, Sales Marketing Funnels. 

Supporting Global Clients, Katrina Consult’s, Trains/Coaches Agencies, Corporations, and Business owners with her framework process. With features in Forbes, Psychologies Magazine, and The Times, Kat assists clients to build a plan, solution, and strategy, to increase digital business growth, sales and passive income. Supporting and educating you to choose the best technology, create conversion optimised products to and sell via automated sales systems that are the best fit for your Business, skillset, and lifestyle.

After a successful career in Project Management and Marketing, Katrina now Consult’s, Trains, and Coaches Agencies, Corporations, and Business owners with In-House CPD Accredited and certified solutions and strategy to audit and build Automated and active Sales Funnels, Lead Systems and Client Acquisition Funnels.

A certified and qualified Adult Trainer as well as being trained with industry experts such as Harvard Online and Silicon Valley Innovation Center. Blending Academia, Corporate, Business, Practice and Theory, a serial accomplished Entrepreneur and Consultant. With over 21 years of extensive experience as a Marketing Strategist, Project Programme/PMO Manager and a Digital Business Transformation Analyst.

I help entrepreneurs automate and organize their back office systems to maximize their time and money.

I help mid-level supervisors build their soft-skills so that they transform into high-level, organisational leaders.

I help scale-ready businesses to design the most profitable and sustainable digital tech solutions and systems.

Support businesses to attract high quality consistent leads and clients they want to attract to achieve their income aspirations and the freedom based lifestyle they truly desire.

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Director - Consulting, Mentoring & Training - Business Consultant | Digital | Senior Marketer

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&lt;p&gt;I started my career in journalism and was lucky that the content marketing revolution meant my particular skills - storytelling, audience engagement, creative idea generation&amp;nbsp;and so on - were soon in demand in the business world.&lt;/p&gt;

&lt;p&gt;From drawing out the heart of a brand&amp;#39;s message to creating powerful headlines and calls to action that drive... well, action... I help businesses stand back and ask the question, &amp;quot;So what?&amp;quot; It&amp;#39;s what separates indulgent copy from copy that hits the mark with target customers / clients and actually achieves a business goal.&lt;/p&gt;

&lt;p&gt;Quality and precision are central to everything I do and&amp;nbsp;I have brought together a team of skilled professionals who have the same&amp;nbsp;level of commitment to doing their jobs to the best of their ability every day.&lt;/p&gt;

&lt;p&gt;I&amp;#39;m also passionate about flexible working and wellbeing in the workplace and am 100% committed to making sure that I do everything in my power to ensure that Rin Hamburgh &amp;amp; Co is a great company to work for as well as with.&lt;/p&gt;

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Our team of experienced professional journalists and copywriters understand what readers want from a blog. We’ve spent years creating content that adds real value and generates results including:

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I’m Ceri-Jane Hackling, Managing Director and founder of Cerub PR, an award winning Buckinghamshire based PR and communications agency. Established 17 years ago, we work across sectors including veterinary pharma, medical devices, well-being and professional development. Our clients include Heartstyles, TVM UK, Royal Canin, Vetoquinol and Mind Over Matter. Our clients benefit from strategic, creative and effective campaigns which help them stand out from the competition and eng