5 points to consider when choosing a domain name for your business

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Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

A domain is your presence and brand on the web - and it's a name that gets promoted in all offline activity too so getting it right is critical from the start. Here are four points to consider when buying your domain.

Your domain name does not necessarily need to match the company name. Instead, you might want to base it on keywords people will be searching for when looking for your product. For example if starting a business making hats for boys, consider branding your domain as hatsforboys.com - this way you're going to appear high up in the search results when people are looking for what you offer.

Find a domain that suits your business and which is easy to spell and pronounce as well as being memorable for the type of customers you'll be serving.

You've registered your domain - you might to want register some more to guard you in the event of people misspelling the brand. Also consider registering domain names for specific products and services.

Will you be entering new markets and going global? This is the great benefit of a .com - with this as your domain, you are accepted as global from the start. If your first choice of name isn't available as a .com, consider using the name suggestion tools which are now available with most registrars and suggest options similar to your first choice.

Domain names go beyond just being a website address. A domain can be used for redirecting traffic to a social media presence page, redirecting to a splash page, or using branded email so you can look professional to potential customers.

This is why it's best to register the domain as one of your first StartUp jobs as you can point from it and use it in email before you've got the time and budget to build a shiny, sparkly home on the web.

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&lt;p&gt;What will you get?&lt;/p&gt;

&lt;p&gt;You will have a clearly defined and useful purpose, mission, vision, and set of values that creates the soul of your business.&lt;/p&gt;

&lt;p&gt;What you cover&lt;/p&gt;

&lt;ul&gt;
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	&lt;li&gt;What is a purpose and why you need one?&lt;/li&gt;
	&lt;li&gt;What&amp;#39;s the difference between mission and vision? How do they help you build a better brand?&lt;/li&gt;
	&lt;li&gt

5 points to consider when choosing a domain name for your business

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