Having a solid strategy for SEO and inbound marketing is important for ongoing and long-term digital growth. SEO and inbound marketing is however a very complex area. A lot of work is involved to get it right, and pricing tends to reflect that.
Due to costs, small businesses cannot always afford to do SEO / inbound marketing early on. However, gaining a good understanding of this area and devising a future strategy as early as possible can be highly beneficial for various reasons. It can also save money in the long-run (reasons for this can be explained in a phone call).
Before any SEO/ Inbound marketing work is done, the most important thing is that you understand how SEO works and have a very good SEO strategy.
Prior to an SEO strategy being devised, some key things need to be assessed. These include the following :-
* The current standing of the digital side of a business from an SEO / Inbound marketing stand point.
* Marketplace and competitor analysis and research.
* Keyword analysis and research.
This service includes work being carried out on the above 3 points.
There is also a consultancy element. This will provide you with insight into the fundamental areas of SEO and inbound marketing, alongside feedback on the research and findings.
An important aspect of any SEO strategy is keyword research and planning. Keyword work should be done prior to (and as part of) the initial SEO planning. Keyword research is then likely to be ongoing as SEO activity progresses.
As part of this service, initial keyword planning for approx.10 keyword phrases will be completed. This should provide you with direction on how you could start to develop an SEO strategy that is set to be effective.
Ongoing SEO strategy work is available as a separate service after this initial consultancy and research work.
This service is suitable for start-ups and SMEs but businesses must be able to meet in London, Bromley or Croydon for the consultancy element.
I'm a sales, marketing, and SEO specialist. I'm also a copywriter. I have worked in the digital sector for over 20 years. I believe that good planning is pivotal for sales success.
I help start-ups and SMEs devise affordable sales and marketing plans to help them grow. This includes planning strong sales foundations and well thought out sales and marketing strategies (offline and online).
I also help people gain a better understanding of the sales process. In addition, I provide sessions to help people improve their sales skills and their business networking skills. I take a hybrid approach and look at both offline and online sales activity. Often there is an overlap.
My high level of expertise and experience across traditional sales, and the different elements of digital sales, should make me a good choice for those who want to grow via sales and marketing.
Digital is such a complex and competitive area that you need to stand out from the crowd! Getting the right message in front of the right audience is key, as is doing the right form of digital activity at the right time. There is so much digital choice that you can't possibly do everything, but knowing what to do and when is important. This is why working with someone with experience across many different areas of digital can be extremely beneficial.
I have been involved in all sorts of digital development, digital sales and marketing, and digital advertising throughout my 20-year career in the digital sector. I have also held some very senior level SEO/marketing and sales related roles for several well-known brands.
For the past 7 years, I have worked within the small business sector. I have gained a very good understanding of the various sales and marketing challenges faced by SMEs. I also have in-depth knowledge and understanding of most of the different types of sales and marketing opportunities available.
My USP is that I have extensive experience and expertise in lots of different areas of sales, marketing, and digital. I am also an SEO / inbound marketing specialist. This should make me a very good person to speak to in the first instance.
I always look at sales, marketing, and SEO from the angle of how these things can be done most effectively and also cost effectively.
I run a small planning agency called brandplanning.co.uk . Through this, I provide sales, marketing, digital and SEO consultancy to start ups and SMEs. My company also provides a range of competitively priced, sales focused digital and website planning services. My company is extremely well connected with several small, specialist digital/ marketing agencies, so I can also work with clients to help implement strategies cost effectively.
My key areas of specialism are listed below:-
Brand planning, traditional sales, traditional marketing, digital sales, digital marketing, keyword research and planning, website planning, website development, content strategy & planning, copywriting, PPC, SEO, local search, social media (2 platforms), social selling, PR, advertising and digital PR.
I can also provide presentations/ speeches to small businesses and/ or at small business events on the areas outlined above.
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