Having a solid strategy for SEO and inbound marketing is important for ongoing and long-term digital growth. SEO and inbound marketing is however a very complex area. A lot of work is involved to get it right, and pricing tends to reflect that.
Due to costs, small businesses cannot always afford to do SEO / inbound marketing early on. However, gaining a good understanding of this area and devising a future strategy as early as possible can be highly beneficial for various reasons. It can also save money in the long-run (reasons for this can be explained in a phone call).
Before any SEO/ Inbound marketing work is done, the most important thing is that you understand how SEO works and have a very good SEO strategy.
Prior to an SEO strategy being devised, some key things need to be assessed. These include the following :-
* The current standing of the digital side of a business from an SEO / Inbound marketing stand point.
* Marketplace and competitor analysis and research.
* Keyword analysis and research.
This service includes work being carried out on the above 3 points.
There is also a consultancy element. This will provide you with insight into the fundamental areas of SEO and inbound marketing, alongside feedback on the research and findings.
An important aspect of any SEO strategy is keyword research and planning. Keyword work should be done prior to (and as part of) the initial SEO planning. Keyword research is then likely to be ongoing as SEO activity progresses.
As part of this service, initial keyword planning for approx.10 keyword phrases will be completed. This should provide you with direction on how you could start to develop an SEO strategy that is set to be effective.
Ongoing SEO strategy work is available as a separate service after this initial consultancy and research work.
This service is suitable for start-ups and SMEs but businesses must be able to meet in London, Bromley or Croydon for the consultancy element.