Having a solid strategy for SEO and inbound marketing is important for ongoing and long-term digital growth. SEO and inbound marketing is however a very complex area. A lot of work is involved to get it right, and pricing tends to reflect that.
Due to costs, small businesses cannot always afford to do SEO / inbound marketing early on. However, gaining a good understanding of this area and devising a future strategy as early as possible can be highly beneficial for various reasons. It can also save money in the long-run (reasons for this can be explained in a phone call).
Before any SEO/ Inbound marketing work is done, the most important thing is that you understand how SEO works and have a very good SEO strategy.
Prior to an SEO strategy being devised, some key things need to be assessed. These include the following :-
* The current standing of the digital side of a business from an SEO / Inbound marketing stand point.
* Marketplace and competitor analysis and research.
* Keyword analysis and research.
This service includes work being carried out on the above 3 points.
There is also a consultancy element. This will provide you with insight into the fundamental areas of SEO and inbound marketing, alongside feedback on the research and findings.
An important aspect of any SEO strategy is keyword research and planning. Keyword work should be done prior to (and as part of) the initial SEO planning. Keyword research is then likely to be ongoing as SEO activity progresses.
As part of this service, initial keyword planning for approx.10 keyword phrases will be completed. This should provide you with direction on how you could start to develop an SEO strategy that is set to be effective.
Ongoing SEO strategy work is available as a separate service after this initial consultancy and research work.
This service is suitable for start-ups and SMEs but businesses must be able to meet in London, Bromley or Croydon for the consultancy element.
I'm a sales, marketing, and business networking specialist. I'm also a copywriter and SEO specialist. I have worked in the digital sector for over 25 years. I believe that good planning is pivotal for sales success. I am also the author of the book 'Sales Before Marketing' - a book that explains why strong foundations, sales planning and human interaction are three very important elements for SMEs to consider early on.
I help start-ups and SMEs devise affordable sales and marketing plans to help them grow. This includes planning strong sales foundations and well thought out sales and marketing strategies (offline and online).
I also help people gain a better understanding of the sales process. In addition, I provide sessions to help people improve their sales skills and their business networking skills. I take a hybrid approach and look at both offline and online sales activity. Often there is an overlap.
My high level of expertise and experience across traditional sales, and the different elements of digital sales, should make me a good choice for those who want to grow via sales and marketing.
My primary focus is on is the importance of in-person activity combined with the development of good brand positioning and strong sales and digital foundations for B2B businesses - so key areas of focus are
Brand Planning (basic elements) - which revolves around creating a good sales strategy taking the 'brand' into account - looking at areas like brand values, USPs, target audience.
Strong sales foundations - looking at important factors such as service offerings, LinkedIn profiles, sales materials
Sales Strategy - planning the initial sales strategy for offline and online activity
Networking strategy and skills - 'networking effectively' is such an important area for B2B small business owners and I help people to do this.
Social selling - using LinkedIn effectively in a more sales focused way - but without being pushy sales wise.
Sales skills - learning how to do good pitches, hold good sales meetings etc
Local marketing and media planning and buying - cost effective ways to promote effectively to a targeted audience
Blog planning and writing and Digital PR
For the past 10 years, I have worked within the small business sector. I have gained a very good understanding of the various sales and marketing challenges faced by SMEs. I also have in-depth knowledge and understanding of most of the different types of sales and marketing opportunities available.
My USP is that I have extensive experience and expertise in lots of different areas of sales, marketing, and digital. I am also an SEO / inbound marketing specialist. This should make me a very good person to speak to in the first instance.
I always look at sales, marketing, and digital activity from the angle of how these things can be done most effectively and also cost effectively.
I run a small planning agency called brandplanning.co.uk . Through this, I provide sales, marketing, networking and digital / SEO consultancy to start ups and SMEs.
My company also provides a range of competitively priced, sales focused digital and website planning services.
It also delivers 'Brand Planning Days' which are full days tailored to your business where all the key areas listed are briefly covered to give you insight, information and ideas for progression.
I also provide sales training and networking training.
My company is extremely well connected with several small, specialist digital/ marketing agencies, so I can also work with clients to help plan and implement digital strategies cost effectively.
My key areas of specialism are listed below:-
Brand planning, traditional sales, traditional marketing, digital sales, networking skills, digital marketing, keyword research and planning, website planning, website development, content strategy & planning, blog plannning, copywriting, SEO, local search, social media (LinkedIn only), social selling (LinkedIn), PR, advertising, digital PR.
I am also a speaker and provide a range of speaking options for business events.
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