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Emma Russell > Marketing > Standard service > SEO 

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Emma Russell

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SEO rooted in strategy and powered by data.

Oxford Comma helps you to cut through the noise and reach the audiences that matter. We don’t just focus on keywords - we analyse your industry, competitors, and audience behaviors to create an SEO plan that’s tailored to your business goals.

From optimising for search engines like Google and Bing to enhancing your visibility across platforms like YouTube and ChatGPT, our SEO strategy ensures your content is discoverable wherever your audience is. By continuously tracking performance, we adapt and refine our tactics to keep you at the forefront of search and aligned with evolving trends.

Emma spent over a decade working in SEO, both in-house and with agencies, before founding Oxford Comma Digital. She has worked with companies including House of Fraser, Sure Deodorant and Mitsubishi.
Emma can regularly be found speaking and conducting training sessions at SEO events and on podcasts.

Founder

SEO rooted in strategy and powered by data.

Oxford Comma helps you to cut through the noise and reach the audiences that matter. We don’t just focus on ke...

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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123 Internet Group are a full service digital marketing agency with over 15 years of industry experience with a head office based in Milton Keynes. We continue to provide award-winning services to more than 600 clients, locally, nationally and internationally. We also work closely with charities and not-for-profit organisations and are proud Chamber of Commerce Platinum members in both Milton Keynes and Northampton.

COVID-19 Marketing Support

Learn how others have positioned their businesses and product/services during the COVID-19 pandemic. What have they learnt, what did they do to help their business and what were the positive results.

Digital marketing (online marketing)

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This service is for small businesses looking to enhance their digital presence and marketing strategies.
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Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of diverse knowledge and understanding.
This entrepreneurial experience also allowed to gain insights of the innovation value chain and operational requirements of building / scaling ventures, for product market fit. The critical component of fundraising through various mechanisms, is an area that I understand well, having bootstrapped businesses and then raised circa 3m Euros across angel, Venture Capital and the European Development Fund (EDF).
The full spectrum of the fund-raising process was arguably the most challenging aspect of venture building for a multitude of reasons and it was a definite grind to get it done. Learning to dealing with brutal reality was a crucial part of success and helped test / fortify my resilience and growth mindset.
The last venture Zveetz had a regenerative aspect with a mission to make a dent against sugar pollution and its consequences to people and planet. Working cross functionally with a stellar team of individuals including food and behavioural scientists to deliver an impactful value proposition was highly rewarding. The business model was multifaceted with transactional, subscription and asymmetrical revenue streams. We were able to move the needle on sugar reduction and enabled people to be more sugar smart, thereby hitting multiple impact and revenue KPI’s.
Previously to that, I had the privilege of deep diving into the world of AI, machine learning &amp; ontologies to build a recommendation engine SaaS for the e-commerce sector, although there were multiple future use cases for the technology. This immersion and venture was very challenging for multiple reasons but ultimately the outcomes were net positive, so the juice was worth the squeeze.
hankfully, I have been able to transition into the role of an Innovation Director and apply skills / experience to provide consultation across the Oxford Innovation ecosystem to various stakeholders.&nbsp;
<ul>
<li>Performed 96 one to one business support sessions and workshops for students, faculty, startup and SMEs teams.</li>
<li>Consulting with the KTP (Knowledge Transfer Partnerships) department to revamping program offering and positioning to meet desired Research Excellence Framework (REF 29) standards.</li>
<li>Supporting faculty members across the UnIversity’s different schools, on commercialisation of their research and various potential fund-raising strategies.</li>
<li>Working with the AI Research group within the University to develop their strategic roadmap.</li>
<li>Supporting the establishment of “Managementfest”, a student led innovation &amp; entrepreneurship conference and accelerator programme at BNU.</li>
<li>Regularly meeting with the university leadership committee to report all innovation initiatives and results.</li>
<li>Leading Oxford Innovation AI working group with a remit to i) develop a wholistic adoption strategy for competitive advantage. ii) Steering AI integration and operationalisation across the org, towards ISO42001 (trustworthy) compliance.</li>
</ul>

Innovation Director

Vishal Kawatra

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of d

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