To use SEO as a marketing strategy (after all what’s the point in creating a website unless it boosts the chances of your business being seen and used?) you will need to:
consider what people are most likely to search for in relation to your product or service (25 per cent of the terms typed into search engines are new so research is vital) and ensure these keywords are used throughout your site or page and in supporting meta data; ensure interlinks between pages of information on your site; ensure content and blog posts are regularly updated and include keywords and links to other frequently searched platforms such as other web pages, Twitter, Facebook, Instagram, Google+; normalise the URLs and make sure all redirects count towards your page’s link popularity score… Phew.
Or you could of course just ask the experts at 24fingers to do it all for you!!!
Book a discovery call with Emma to find out more.