Connect with Jonathan Phillips of Jonathan Phillips for small business support on Enterprise Nation

Connect with Jonathan Phillips to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

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Jonathan Phillips

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Ever felt like traditional startup advice wasn’t built for people like you? Like you had to choose between doing it your way… or doing it “right”? You’re not broken. The system is. So I built a new one. I help misfit founders build businesses that fit their life, energy, and values – not someone else’s blueprint. I’m the creator of The Misfit Engine™ — a system, a philosophy, and a movement. It blends brand storytelling, founder-led strategy, and behavioural business design — so you can grow without losing yourself. Whether you're shaping your first idea or reaching for your first 100 customers, The Misfit Engine™ meets you where you are — and helps you move forward with clarity, traction, and rhythm. No hype. No hustle theatre. No clever tricks. Just smart thinking, story structure, and support that fits how you work. The Misfit Engine™ is made up of three core stages: 💡 Think! – A guided clarity sprint to test, shape, and emotionally validate your idea 💡 Project 100 – A practical, story-led system to grow your first 100 customers or £100k 💡 The Playground – A sustainable founder-growth space for recalibration and strategic rhythm It’s not a course. It’s not a funnel. It’s not a template stack. It’s a living system — with storytelling at its core and Dialogic AI by your side as a strategic sparring partner. The AI doesn’t replace you. It reflects you. Sharpens your voice. Pushes your thinking. You don’t study The Misfit Engine. You build your business inside it — in real time. In a way that finally feels like you. I’ve spent over 30 years helping people tell sharper stories and build stronger brands — from IBM and the BBC to marketing agencies and startups. That taught me two things: – You don’t need more tactics. – You need a better way to think. Couldn’t find one. So I made it. If the rules were never made for you, maybe it’s time to stop following them altogether. Let’s build something real — your way.

Jonathan Phillips

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