Services

Need help with branding or rebranding?

Director

Bespoke Advantage

Building a brand takes time, and needs to be done step by step, piece by piece, day by day, online and offline within your industry and niche. Whilst people buy a product based on the product delivering the promise it makes, initially they are attracted to the product because of the way the product looks. Packaging, POS material, the way the product is merchandised in-store, your advertising, website and social media are incredibly important facets to creating the strength of your brand. It’s fair to say that most beauty products and brands in today’s marketplace are discovered through social media channels, influencers, and word of mouth. Branding not only defines the look and feel of your brand but should provide you with distinctive USP versus your competitors, critical to generating engagement and to driving sales.

Eye catching graphics, quirky tag lines and beautiful colour palettes are hitting the shelves of Space NK, Boots, Selfridges, Ulta Beauty, Sephora daily. Defining your distinctive style is elementary to building a strong presence in the beauty world and to making or breaking your brand.

If you are looking for support with branding, or with rebranding, get in touch to discuss how we can support you.

Janet Milner-Walker

Director

Bespoke Advantage

I am fortunate to have had the opportunity to work across an industry as dynamic as the beauty industry and to have gained first-hand experience working for contract manufacturers, beauty brands, retailers, distributors and travel retailers. Having studied a MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management I built my career in beauty buying, product development and marketing and I have been a Global Product Director for Crabtree & Evelyn; Head of Beauty, Buying & Merchandising, Harvey Nichols, Dubai; Beauty Buyer for M&S, Boots and Body Shop. With 20 years' practical experience in the industry I have created beauty brands for companies. Launched brands including Estee Lauder, Chanel, Crème de La Mer into stores. Developed marketing and buying strategies to grow brands in-store, online, in duty free and across international markets. Passionate about working with people to build their business I decided to draw upon my strategic experience working for large retailers and multi-national companies to found Bespoke Advantage. Since then it has been exciting to strategize, innovate and collaborate with newly founded businesses and established companies across the beauty, spa and wellbeing sector. Do you have something in mind? I would love to hear from you.

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