Services

Need help with branding or rebranding?

Director

Bespoke Advantage

Building a brand takes time, and needs to be done step by step, piece by piece, day by day, online and offline within your industry and niche. Whilst people buy a product based on the product delivering the promise it makes, initially they are attracted to the product because of the way the product looks. Packaging, POS material, the way the product is merchandised in-store, your advertising, website and social media are incredibly important facets to creating the strength of your brand. It’s fair to say that most beauty products and brands in today’s marketplace are discovered through social media channels, influencers, and word of mouth. Branding not only defines the look and feel of your brand but should provide you with distinctive USP versus your competitors, critical to generating engagement and to driving sales. Eye catching graphics, quirky tag lines and beautiful colour palettes are hitting the shelves of Space NK, Boots, Selfridges, Ulta Beauty, Sephora daily. Defining your distinctive style is elementary to building a strong presence in the beauty world and to making or breaking your brand. If you are looking for support with branding, or with rebranding, get in touch to discuss how we can support you.

Janet Milner-Walker

Director

Bespoke Advantage

Great to meet you, I am the founder of Bespoke Advantage and BeautytoLife. Bespoke Advantage is an international beauty brand consultancy, we support our clients in developing beauty and wellness brands, and with expanding brands across international markets. On a day-to-day basis we are working with our clients on developing their strategy, designing their branding, managing their product development and with expanding into international markets. Beauty to Life Club is a Beauty Business Club designed to bring together beauty founders and brand owners who are passionate about building a commercially sound business in the beauty and personal care industry. This is a space to develop the clarity, commercial thinking, and strategic understanding required to turn your beauty concepts into viable, long-term businesses across local and international markets. Our members include early-stage founders, scaling brand owners, and experienced operators, united by a commitment to building with intention, structure, and commercial discipline. This is not a networking group. It is a focused environment for founders who want to strengthen how their brands are built, positioned, and prepared for sustainable growth. If you are looking for support with creating your brand in the beauty or wellness industry, or with expanding your brand into retail, or across international markets, reach out to me for a confidential conversation. www.thebespokeadvantage.com / www.beautytolife.co.uk / www.janetmilnerwalker.com

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