Connect with Qualitative research  by Vhari Russell  of The Food Marketing Experts  for small business support on Enterprise Nation

Connect with Qualitative research  by Vhari Russell  to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

Qualitative research  by Vhari Russell , The Food Marketing Experts  | Enterprise Nation

&lt;p&gt;Serving clients nationwide, we&amp;rsquo;re a dedicated, full-service food &amp;amp; drink marketing agency, based near Cambridge, only a stone&amp;#39;s throw from London.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;We are a tightknit team of savvy marketeers, skillful writers, creative geniuses and food industry experts with big appetites for all things food-related.&lt;/p&gt;

&lt;p&gt;With over 90 years&amp;rsquo; combined experience and a formidable black book, we work seamlessly to provide marketing expertise to fatten up your sales and build your brand.&lt;/p&gt;

&lt;p&gt;We&amp;rsquo;ll get to know your business, then deliver a smart, solid plan of action.&lt;/p&gt;

&lt;p&gt;Everything you need, in fact, to gain a butcher&amp;rsquo;s-knife-sharp edge over the competition.&lt;/p&gt;

&lt;p&gt;Need a little extra help? We can deliver your new marketing strategy. So you can get on with doing what you do best.&lt;/p&gt;

&lt;p&gt;Want to maximise your market share? Increase your margins?&lt;/p&gt;

&lt;p&gt;We have a whole toolkit of proven strategies and tactics that will win you new customers, engage with them (better than ever before)&amp;mdash;and maximise your customer base.&lt;/p&gt;

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Services

Vhari Russell > Sales, marketing & creative > Standard service > Qualitative research 

Vhari Russell

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&lt;p&gt;Robust research is invaluable for refining your products. With over 10 years&amp;rsquo; experience in FMCG market research, we&amp;rsquo;ll pin down exactly what you need to improve your offering and your positioning. Our honest opinions will drive greater decisions through impactful data, interpretation &amp;amp; insightful recommendations.&lt;/p&gt;

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&lt;p&gt;&lt;em&gt;* prices dependant on client requirements&amp;nbsp;&lt;/em&gt;&lt;/p&gt;


Life-long foodie, devoted to the food industry and renowned networking whirlwind. Founder of the Food Marketing Expert and Co-founder of Grub Club Cambridge.&nbsp; Vhari is obsessed with helping producers get their products on retailers&rsquo; shelves and getting their products the sales, profile and coverage they deserve. Leaves no stone unturned.

Foody facts:&nbsp;Quality control police for flavoursome tomatoes. Basil oil nut. Not averse to a peanut butter &amp; cucumber sandwich (almost always with a gin and tonic).

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Managing Director 

I&apos;m Rosie, the founder of <a href=&apos;https://prdispatch.com/&apos; target=&apos;_self&apos;>PR Dispatch</a> - the UK&apos;s first affordable PR membership platform for product-based eCom businesses I am also the founder of PR agency LFA. I started PR Dispatch to offer affordable PR support to brands who couldn&apos;t afford to spend thousands on a PR agency each month. We give our members everything they need to pitch their business and products to the press.
Since 2014 I&apos;ve worked with thousands of brands and nothing makes me happier than teaching brands how to do their own PR and get results. It&apos;s been an honour to be recognised for our work with PR and small businesses through a number of awards (2016 Natwest Great British Creative Industries Entrepreneur of the year and 2019 Enterprise Nation PR advisor of the year).
I started a PR agency with no previous PR experience (find out more <a href=&apos;https://prdispatch.com/about-us&apos; target=&apos;_self&apos;>here</a>) so I truly believe that anyone can do their PR if they just know how.
Interested in pitching to the press, but don&apos;t know where to start? The best way to learn more about what we do and how we can support your PR journey is to join one of our next membership tours. A perfect opportunity to ask any questions you have. Register here https://prdispatch.com/book-a-tour - hopefully, see you there.

Founder

School of Sales: How to successfully pitch to the press

Watch back: School of Sales: How to successfully pitch to the press

My motto in life and work is 'Meet people, make friends, and help them.' Getting to know people is the best way of finding out what makes them tick in terms of goals, ambitions, dreams, interests and life in general. I help people by listening to what they need, suggesting ideas, sending links, making introductions, adding value, and offering relevant products and services, where appropriate. When friends have a problem, I love to help them fix it.
My varied portfolio career means I have knowledge, experience and contacts in many fields. I am an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise and commercial start-ups.
I'd love to get to know you better, so I can help you get to where you want to be.
Career highlights: • Book trade professional since 1990 • Consultant Producer, YOU'RE BOOKED! (ITV book series) • Pioneer, World Book Day UK • Research Director, StoryCode (online recommendation engine for fiction, featured on BBC TV’s DRAGONS’ DEN)
Current roles: • Founder, CopyGhosting Publishing Services (editorial, marketing, PR &amp; digital agency) • Editor &amp; Development Executive, Insight Film Festival • Founder, Jolabokaflod CIC (promoting Icelandic 'Christmas book flood' tradition) • Director of Crowdfunding, CrowdPatch CIC: free crowdfunding platform for social enterprise • Founder, The Wisdom of Coffee: a network for Meetup gatherings &amp; a community that shares best practice about business, enterprise &amp; alternative finance) • Founder, Smart Crowd Productions: integrated arts, media, business &amp; alternative finance production consultancy • Director: Corporative Sponsorship, SMGlobal Catwalk, Inc: global fashion events brand • Social entrepreneur, 12R Prizes: solving social issues and commercial problems via sponsored cash-prize comptetions • Mentor, Founders and Mentors: networking platform, comprising forum, communities and courses for mentors to help pre-launch founders launch start-ups successfully • Social entrepreneur, 12Ronnies: hub that provides founders, inventors and creatives a toolkit for launching a startup successfully • Co-founder, CrowdMall: virtual shopping centre for ideas that do not yet exist
Charities: • Chairman, Seeds Creatives (charity): runs the ‘Artist in Your Own Residence’ collaborative network mentoring scheme for creatives in all disciplines • Director, Arts Centre Group (charity): membership organisation for arts &amp; media professionals
Committees: • All-Party Parliamentary Committee for Crowdfunding (chair: Barry Sheerman MP): meets quarterly at the House of Commons
Author: • Six published books • Two books in progress

Serial entrepreneur

Pre-launch founders, inventors & creatives

Signposting for advice, tools and resources for members wanting to start turning an idea into a business.

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2021, placed in the top ten of professionals.

Customer Experience Consultant

Voice of the Customer masterclass - Customer Experience

Delivered as an interactive workshop, the masterclass helps your team challenge each other to listen to customer feedback and commit to action. You will see your business through your customers’ eyes and explore fresh ways of earning their loyalty.

You will analyse feedback, identify opportunities to improve products, services and touchpoints, and plan actions to improve customer loyalty and make more money.

You will leave the Voice of the Customer Masterclass with an action plan to deliver th

Summary :-
Within Twisted Orange, we have a breadth of experience across commercial, procurement, supply chain and logistics having lived and breathed providing solutions, developing functions and delivering true sustainable benefit within a vast number of globally reaching organisations.
Please feel free to arrange a no obligation call with us :-
https://calendly.com/andyneilson-twisted-orange/30min
to see how we can help.
Services:-
We provide businesses / organisations of any size with end to end commercial support and training services. We are able to provide these services on an interim or contract basis on a global basis for both Procurement AND Sales teams, think about it, who better to train your sales team than an award winning buyer? We have professionally qualified and award winning commercial, procurement and supply chain expertise available for interim, contract, NED and training assignments within the UK or internationally. The training on offer includes Supplier Relationship Management, Category Management, Negotiation, Operations Management, Customer Relationship Management and Inventory Management, anything you need within an end to end Supply Chain. Our approach is a logical one, we do not complicate matters, simply deliver what we do best which is process review and design, strategic sourcing, cost reduction, cost avoidance, inventory management, eCommerce, supplier relationship management, procurement / supply chain transformation. The twist is that we will roll our sleeves up and get stuck in, helping deliver your business requirements not just advise. We can support your business when employing full time employees is not an option for you or you just require specific or ad hoc support. We have been able to deliver significant and sustainable value whether that is within a greenfield/start up mode or developing an existing function across indirect and direct categories within food, retail, manufacturing, FMCG, personal care and the leisure industry. Our specialties include but are not limited to: Procurement Supply Chain Logistics SRM CRM Inventory Management Project Management Value Engineering Low Cost Sourcing Sourcing Negotiation Team Management People Development Retail Manufacturing Process Analysis FMCG Food - Chilled,Frozen and Ambient Third Party Logistics Supplier Performance Tendering

Owner

Andy Neilson FCIPS FCILT

Summary :-
Within Twisted Orange, we have a breadth of experience across commercial, procurement, supply chain and logistics having lived and breathed providing solutions, developing functions and delivering true sustainable benefit within a vast number of globally reaching organisations.
Please feel free to arrange a no obligation call with us :-
https://calendly.com/andyneilson-twisted-orange/30min
to see how we can help.
Services:-
We provide busin

Qualitative research by Vhari Russell

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