Qualitative research

Vhari has been involved in the food and drink industry for over 25 years, working with key importers and distributors, and focusing on branded and own-brand products for leading retailers. She has experience in various sectors including NPD for Waitrose, Tesco, and licensed products for Country Living. Vhari started her own business in 2012 and is the founder of The Food Marketing Experts a full-service food and drink marketing agency. In addition, Vhari set up Grub Club Events, which runs networking events for food and drink professionals, as well as the rewilding charity Creating Nature's Corridors. Vhari is a judge for the Great Taste Awards and Quality Awards amongst others.