PR Powerhouse Podcast by Jo Swann

I’m the founder of Chocolate PR, an award winning PR agency I established 20 years ago, after working in journalism, media, marketing and PR agencies. I believe PR is for all of us, not just the big boys and I’m passionate about helping women and minority groups who are scared to be visible to dare to be seen in the national press.  Facing imposter syndrome head on I work with clients to create confidence in their message, and to craft their story so it's media ready, building credibility and visibility through media coverage, local and national. We offer a 'done with you service' that coaches you to PR success in just 12 weeks from a standing start as a PR novice to a being published in the press, and teach you all the tricks of the trade.  Giving you a leg up with media contacts, live PR opportunities from journalists, a strong media bio, press release and pitch templates, and our handholding and cheerleading you are all set for success. YOU can become a PR Pro for life! …and we have lots of fun along the way! I have worked on newspaper newsdesks, as a magazine editor, as an online content editor for media groups, in radio and also within marketing teams. I have built the business up organically from scratch, focusing initially on working with big businesses and corporates and have over the years worked with companies of all sizes including the likes of Whistles, NSPCC, learndirect, Marriot Hotels, Yo! Sushi, Dale Carnegie as well as with celebs. BUT - a niggling feeling was lurking that I could have more impact with my skills and after pretty much hitting burnout I decided to ditch corporate, and I did a massive about turn and started to work with individuals, particularly service based female entrepreneurs. My focus is now firmly on helping female entrepreneurs and start up businesses unlock the power of PR to raise their credibility and visibility by getting in the press, so they can make the impact they deserve because there are TOO many incredible entrepreneurs with passion fuelled businesses who are hiding in the shadows.