PR

Introduction With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.  As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ensuring they have the right processes, positioning, and strategies in place to thrive. I’m the founder and CEO of Sophera Marketing, (www.sopheramarketing.co.uk) where I work with businesses in a hands-on, practical way to drive real results. My expertise spans across industries, with a strong focus on payments, employee benefits, and financial education. Beyond consulting, I teach marketing at The Cambridge School of Marketing and am a seasoned board advisor to SMEs.  My Approach I believe in marketing that delivers real impact, not just vanity metrics. Too often, businesses chase brand awareness without a clear path to profitability. My approach is different: I focus on practical, measurable strategies that drive revenue, customer retention, and market positioning. I help businesses: Clarify their positioning – ensuring they stand out in a crowded marketplace. Develop strategic marketing plans – aligning marketing with business objectives. Implement effective campaigns – balancing digital, content, and traditional marketing. Refine pricing and product strategy – ensuring the offer matches market demand. Build internal marketing capability – so they’re not reliant on external consultants forever. I want my clients to succeed long-term, which is why my goal is to make myself redundant within two years. I help businesses grow up, setting up proper processes, structures, and teams so they can continue scaling without constant external support. Why People Hire Me Hiring me means getting an expert who is strategic but also hands-on. I don’t just advise; I implement. My clients appreciate my ability to cut through complexity and focus on what truly moves the needle. Here’s why businesses choose to work with me: Deep Marketing Expertise – With two decades of experience, I’ve seen what works and what doesn’t across multiple industries. Clear, No-Nonsense Communication – I avoid jargon and corporate fluff, focusing on clear, actionable insights. Results-Driven Approach – I ensure marketing efforts align with commercial goals, delivering tangible ROI. Cross-Industry Knowledge – From fintech and payments to employee benefits and beyond, I bring broad expertise to the table. Proven Leadership – As a fractional CMO and board advisor, I help companies professionalise their marketing and build high-performing teams. Ethical and Transparent – I believe in honest advice, fair pricing, and delivering real value to clients. Key Projects and Achievements Rebranding Suresite to Attenda – Leading the transformation of a well-established payments business to serve the fuel, unattended, and franchise sectors. Building Money Guided – Launching an AI-driven financial education platform that’s now a partner of Benefex and Ben, making financial wellbeing more accessible. Driving Growth for SMEs – Helping small and medium-sized businesses establish their marketing foundations, grow revenue, and scale efficiently. High-Impact Thought Leadership – Regularly publishing articles on LinkedIn and in the trade press about AI in HR, financial wellbeing, and the role of marketing in business growth. Who I Work With I work best with businesses that are in the ‘grow up’ stage—those that have found product-market fit but now need structured, strategic marketing to scale. My clients range from fintech startups to established businesses looking to refine their positioning and approach. Whether it’s a short-term project or a longer-term engagement, I help companies professionalise their marketing without the overhead of a full-time CMO. How We Can Work Together If you’re looking for a marketing expert who will bring clarity, structure, and results, I’d love to chat. Whether you need a fractional CMO, a strategic consultant, or a short-term project lead, I can help you get your marketing right—so your business grows profitably and sustainably. Let’s make marketing work for you. Get in touch to explore how we can collaborate.